Du Yuzhou, Honorary President Of China Fashion Association: Keynote Speech On Changing Business Model

< p style= "text-align: left" > sponsored by China's "a target=" _blank "href=" //www.sjfzxm.com/ "clothing" /a "association, Shandong Ruyi Group Co sponsored by China," a "," Hou "," 2013 "and" Textile Industry Association ". The Chinese fashion forum is held in Beijing China Grand Hotel.

The theme of this forum is to create new models.

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< p > March 28th, the theme meeting on the theme of "changing business models" has condensed the strategic insights of nine top experts, and each expert's 18 minute independent speech will be understood in a simple and profound way.

Finally, honorary chairman of China Textile Industry Federation, Mr. Du Yuzhou, honorary president of China clothing association, gave us a keynote speech.

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< p style= "text-align: center >" honorary president of China Textile Industry Federation "," a href= "http://sjfzxm.com/news/index_p.asp" > China Garment Association < /a > honorary president Du Yuzhou < /p >

< p > Du Yuzhou: the first six speakers in this forum are very brilliant. They are very active in thinking and thinking, and they are very enlightening to us. Today's theme is a bigger topic for our industry to develop and enhance this big topic.

I can't talk about the keynote speech. At the beginning, Chen Dapeng and I both said that I wasn't even prepared for the manuscript.

It is not necessarily right, so it does not play a purport of optimism.

This has just talked about the media, they all have a lot of ideas and creative thinking.

There are universities, Tsinghua Peking University, there are also entrepreneurs, and overseas experienced experts.

I think it will take a few minutes to say why we should propose this as our most traditional manufacturing industry, the garment industry, including the textile industry, and today we should bring the business model to a proper height, which has attracted the attention of the whole industry.

As we all know, we are now building a well-off society in an all-round way. According to 2001 to 2020, 20 years have passed more than a half, and have gone through more than half a bit. The eighteen have further defined our goal. In 2020, we should build a well-off society in an all-round way. One is the life of the people, that is, the goal of doubling, GDP, people's life.

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< p > another goal is to basically realize industrialization in the Sixteen Party of the party.

Then, in the eighteen mile plan of 12th Five-Year, we mentioned the goal of building a well-off society in an all-round way, industrialization, informatization, urbanization and agricultural modernization.

Industrialization is always regarded as the foundation of our most important national economy and the change of national economy and people's livelihood.

So we are manufacturing industries. In the past, the industry was very traditional. Not only in China but tradition in human history, but it has been making progress. It has been accompanied by human technological innovation, social progress, constantly emerging new faces and satisfying people's psychological needs. This change is reflected in two aspects.

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< p > one is that our productivity development and creativity increase. One is the innovation of the system, and the two most important parallel technological progress is the result of interrelated.

Then, in the past 30 years of reform and opening up, our textile and clothing industry has also made great progress. Now, whether it is textiles or clothing, it is the world's largest industry. Our clothing exports accounted for thirty-seven percent points in the world, and in 2012, the figures did not come out. Textile exports accounted for 32% of the world's exports. The world's second place was India, India's export clothing was 4%, and it was second big country. We were second times worse than the second big countries, and it was not easy to achieve the goal of "32% times", "37" and "4".

So our textile and garment exports account for 35% of the world's total, and by 2011, it has exceeded the total.

So today we are talking about this topic because we are now facing a critical period of change, which is the pformation of development mode.

Then, in our 12th Five-Year plan, we should further clarify it. We must build a modern industrial system. In manufacturing, we should propose advanced manufacturing technology, and a large family of our seat manufacturing industry. Of course, we must take modern technology as the core of the modern industrial system, so this is one aspect.

Second, we must exchange with modern mode of production, the business mode of system operation, management and enterprise mechanism.

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< p > that is to say, technological progress and institutional reform are complementary to each other. The business mode comes from the push of reform, and the business mode itself is not derived from reform, it is the allocation of resources in the modern economic operation market, and it is inevitable.

However, in this regard, we have indeed achieved many successes at this time. We have many defects. For us as a developing country, we have to pform from a big textile country to a strong textile power. We must solve the technical problems as well as the two perspectives of business mode.

At present, it is not that our enterprises do not attach importance to business models. I think our clothing enterprises are very valued and creative, and they are very good at learning. There are many international business models.

From administrative leadership to enterprises to experts, we are constantly disseminating new marketing concepts and business models to our industry.

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< p > This reminds me that our business model is no longer the product marketing mode. First, the business mode is about product marketing, nor is it the operation mode of our traditional business, nor is it the concept of department stores or the patterns of our market.

It is an industry that develops under the conditions of marketization, global marketization and market integration.

For example, when it comes to our industry problems, he said that your homogenization is too serious and the concentration is too low. The two concepts are obviously left the traditional modern business models to talk about. Why do the same products do well in some enterprises, and the enterprises are very difficult, so we have to think about the business mode.

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< p > the so-called concentration degree is not the larger the better clothing enterprises now, there are still several brands left in China. Taking this measure, we have several brands that account for 30% and 40% of the national clothing. Is this our direction? Obviously, it is also based on the concept of static resource integration which was originally stopped, rather than a dynamic concept.

For example, we once had a company that advocated dumbbell type, attached importance to development and innovation, and attached importance to the market. Practice proved that some enterprises in the isolated world looked towards the government.

The strength of manufacturing is not a factor of management. It is a technological factor, a technological innovation, and what kind of production you use to produce products.

Small embodiment, we all use this small development and innovation to develop the market, a large number of production packages to go out to others to do, I have a high efficiency, some of our enterprises say that twenty thousand people, 35 billion of sales, after listening to the local leaders very happy, said that your business is too high, then I say how many enterprises you outsourcing production, he said there are more than 600 enterprises about 100000 people, add these about 100000 people, and then 35 billion of this clothing enterprise, he is my clothing enterprise average per capita, and did not improve the overall value of our industry, the added value of the enterprise is increased, and some enterprises my profit margin growth 30%, not necessarily.

This is the new industrial mode, called modular production, which does not operate according to the modern business mode, but distinguishes the profit distribution from the modular system of innovative production based on function distribution, which results in the high labor value of a part of enterprises, a part of the enterprise's capital employed labor, a part of enterprises are labor employment capital, and what kind of enterprise?

This is a kind of weathering in modern times.

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< p > we should attach importance to this problem in terms of the whole industry. Therefore, the present micro enterprise manifestation sometimes turns into a silent curve, sometimes becomes a tragic curve, you do not have systematic management, you have no system, the industry chain system is out of control, then a quality problem comes out, which is outsourcing enterprise, or your strategic alliance enterprise, will also make your brand fall down, tiny can not rise.

We now have some brand enterprises that are sampling inspection. They say that you have harmful substances residues in the fabric. They are to be published. So what is the reason? Why? Our business model has not yet put social responsibility in it. The value of your stakeholders should be taken care of.

There is also a fast fashion, which is a modern business model and a result of this generation, adapting to the change of consumption. After learning the fast fashion, we soon learn the fast fashion. It soon has a market backlog. That is to say, your mode of production and operation, your mode of operation is not the fashion of fast fashion, you are the result of fast fashion. Obviously, we have not yet learned the real fast fashion. What kind of production mode, exchange, marketing management method and production technology are it? Is it just flexible or not enough?

Then, for example, when we implemented capital operation for a while, we enlarged our capital and expanded our capital.

After annexation, you do not have an excellent business model, so the brand will also be marginalized by the market. Then there are many brand strategies to buy many brands to run, so that they can not grow up their brands.

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< p > is that we learned a lot of concepts, and finally did not get very good results.

Then we are going to the international market. This is our call. We must have Chinese multinationals, clothing textiles, and indeed go out, and the form is very good. But how to learn the production mode of multinational companies, its marketing, its management, and its innovation.

Then one is to be bigger and stronger.

It was built on the basis of the second industrial revolution at that time, large-scale pipeline and low cost.

It's also an electronic commerce. This is also very popular, and indeed the new technological revolution brings it. So is e-commerce new business model we speak of? All our market configurations are electronic commerce, or is e-commerce between you and consumers reliable?

They are all being tested in practice.

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Small business micro enterprises, its success, our exhibition has come to many European enterprises. Yesterday I talked about the five generation, also the five generation of successors, the two World War, the two big financial crisis, and this family has not fallen. His industry is still very good. Of course, many of his businesses still went bankrupt. He has confidence in China's market, his confidence in China's needs, and second is his own business capacity. Then I think what kind of business model is this small family business. What is the business mode of the small family business? We are all familiar with the multinational companies. < p > so we have to dissect and decipher the successful multinational companies in the world.

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< p > our first is the study of our business model. It is not an isolated study of a business skill, but a focus on the times and the age of the business model. It is a pattern that will inevitably appear in a certain stage of human history. But as an individual enterprise and as a chasing the developed countries, we should study and create.

Because of the time, I will explain briefly.

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< p > is a different business mode with different stages of technological development, different forms of industrial organization, or different ways of exchanging.

For example, in the era of handicraft industry in nineteenth Century, that is, the perfection and application of steam engines. At this time, small scale production is a kind of skilled workers and general machine tools. The key of decision making is the preferences of enterprises, so its organization is a large number of small-scale manual practices. At this time, the business mode can be described as a business mode of customer pulling, what you need and what I do, and the proportion of his handwork is relatively large.

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< p > > to the second industrial revolution, in the early twentieth Century, the development of electronic communication technology brought about large-scale production paradigms, limited product categories and mass production, which represented by volt cars, that is, in accordance with the production technology process, the production of external products was taken to the interior of the enterprise, the external market was internalized, and a long line of production, the workers did the simplest work according to the process.

At this time, it is possible to replace the standardized equipment assembly line with machine as much as possible.

So it has also come down, and this time it is a production driven business model, that era.

In the end of 80s 90s, China said that we had several fields in Korea, several fields in the United States, too many China could not be awarded, and the result was that China's big field did not rise, because the world factory was processed in China, because this era is not quite right, administrative approval is needed.

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< p > after World War II, due to the development of technological progress, especially the development of computer information network, the third industrial revolution has been progressively rehearsed. In this preview stage, the most important manifestation of an early stage is the production paradigm, which is monopolized by a few enterprises in the volt mode production line, and embarked on the production mode called modularization.

The so-called modularized production mode turns the original labor division according to the technology, and the appropriate technology combination into function, according to the module of functional division, and these modules become independent enterprises, thus producing the main enterprises, supporting enterprises and outsourcing enterprises, which forms an industrial mode.

The emergence of this mode has led to the emergence of a dual business mode of production and consumption driven by business models. The management function and complexity of production have been improved, and human skills have been supplemented by machines.

The emergence of flexible manufacturing systems, operational management capabilities and workers' skills significantly improved.

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< p > then the key to this decision is how to combine the products and how to segment the market and improve the quality of your system. So now we do more. Not just our clothing manufacturing industry, but also the various kinds of infrastructure manufacturing industries are doing it. So why is China's quality not going? This is our own recognition that our quality is not up to the advanced developed countries.

The reason is that our business model is not well adapted to change.

Then, in the third industrial revolution, it is a quiet revolution. Instead of developing the handicraft industry like steam engine development, the second industrial revolution is different. This time it brings new technologies, such as the diffusion of traditional industries.

The business mode it brings is the integration of product technology, business mode, consumer participation in design, and even participation in production.

Then its enterprises appear small and micro, the manufacturing process is intelligent, the production system is self-organized, adjustable, not what we say, you have excess capacity, and can not be used, this capacity is finished, in the new body, not this concept, interpersonal relationship has also changed.

Such a result is to enable us to see the advanced enterprises in the world. What he represents is not the improvement on the basis of the original, but the revolution of the mode of production with the industrial nature and the synchronous development of the business mode. Therefore, we have to anatomize and analyze, and I think it is necessary to anatomize the world's successful technology, production organization, marketing mode and decision making way according to our time.

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< p > so just now the experts have talked about the business mode itself. I feel the same way. I think our business model is very complex. Each enterprise's business mode brings individuality, forming the core competitiveness of the enterprise and forming the brand's creativity.

What are the basic elements of it? I think the innovation of business model is surrounded by three basic elements. First, value creation, value creation, enterprise planning, and enterprise planning are all about value. Then, in the core of business mode, we should take into account one external value, one internal value, and external value just now, experts say, customer value, regardless of material physical, psychological, and customer value.

From the perspective of internal value, what does an enterprise get, consumers want to get consumers' surplus, and your price quality is better than what I expected. I have consumer surplus, so you have established intimacy with consumers, and he can buy it as a company, buy it from scratch, and repeat customers.

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< p > so what does the enterprise get? It is not the consumer who gets the surplus of the consumer, but the enterprise loses money. I do not make money. I do not have such a business. So what does the business get? What does the business get? The reputation of the market is high, and the value of its supply chain is valued. You have to take care of it. You are the flagship of the supply chain. You have to take care of your team. This is the new business mode and the past.

We investigate the development of the industry, our brand enterprises are all good, basically, but those difficult, half closed production is outsourcing.

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< p > then, we are pferring from pnational to international industry to developing our own value. Now we are also in a process.

If we do not change our state and the result of future development, the specialization and industrialization of manufacturing industry in developed countries will probably block our future.

The value outcome in the business model is an element we need to consider, that is, all of these elements, the industrial chain supply chain, and so on.

The second element is resources and capabilities, which revolve around resources and capabilities.

Then one is the resources and capabilities we need to develop, one is production, that is, the ability to pform into productive resources of productive products.

The first is our development prospects, and the latter is our allocation efficiency.

This will form our control over the product's quality and product.

Supply chain system configuration capability and configuration effectiveness.

Third is the decision.

The business model accounts for the business model, which is the mind of your business model, which vividly shows the process of the growth of the enterprise, obtaining the value chain from the resources, developing the value chain of production, and the value chain of sales and circulation.

From the overall decision-making to the local decision-making, this is more, input-output, the investment and design of your R & D capability, and so on. I think these three achievements, resources, capabilities and decisions constitute the whole of my business model.

Of course, after dissection, there are many specific contents.

So how can we make use of this business model? According to different enterprises and different levels of productivity, we are not industrialized in China. Therefore, we have the most developed productive forces and the most backward productive forces, so its decisions can not be the same. Therefore, from the perspective of industry, we must proceed from reality and aim at upgrading the business mode through the correct control of industry, products, technology and production.

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This time I consider that we consider the business model now, one is the marketing which is different from the traditional one, and the product marketing is also differentiated from the process. In the era of our product economy, only the commercial enterprises have the business mode. Now we are manufacturing industry. We must get the value through the business mode, get the effect of the allocation of resources, get the output with high added value, have the view of the world, see the prospect of the world, see the future is the trend, and see the decision of the industry trend and the market trend.

So for this modular production network is still small or micro, that is to say, information technology, information technology, intelligent technology, and a robot and so on, all of these applications are in the use of some relatively new enterprises, and then create, their mode is certainly different from our traditional assembly line, our clothing enterprises are now mostly pipelining.

It is not entirely dependent on our assembly line, because our industry is also in possession of fabrics. Fabrics have become a key element in the international competition of our garments.

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< p > we see Italy < a target= "_blank" href= "//www.sjfzxm.com/" > designer /a > performance. His material is not only this dress, not only the good fabric design is also good.

Then our fabric, mass production, pipeline production, this large number of large enterprises is my technical progress often hindered the role.

In order to maintain his own profits, he would rather buy your small ones. You have to ensure that we monopolize the market according to the production line of this large scale production line.

Therefore, we must have a new view on some traditional evaluation and judgement of the production mode and marketing mode of the industry.

Let's talk about it for a few minutes. That's what we talked about today. Of course, we also have some shortcomings in this field.

Many of us have seen this fashion week or the exhibition, seeing both our progress and the problems we still have.

But I think we are not researching technology today. There are still a lot of articles to be done in technology. Today we mainly study business models. We study these problems, and further enhance our confidence in building modern industrial system and building a strong textile country.

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< p > I would like to use a few simple numbers to let you feel again about the position and future prospects of China's textile and garment industry.

Then the garments exported by us increased by 4.21 times in 2011 than in 2000. As for clothing, domestic anomalies pointed out that these 11 years have expanded 5.2 times, and we have expanded domestic demand, which is very realistic.

If the exchange rate is converted at the same rate, it will be expanded by 6.56 times. If the price is calculated according to the comparable price, it will be expanded by 5.86 times. This garment is a rare negative growth. Our entire price index is 87% and 87.4%, that is, the 11 year price index is down 12.6%, all of which are rising. This is also a contribution to our consumption.

We now spend a lot of money, or the consumption of the first income group. This is what I did not say before, that is, our business model, to study green, to study low-income people, to study energy conservation, these are the essential content of the new business model, the essential content of decision-making.

Then we exported garments, which accounted for 18.28% of the world's total in 2000, and 31.75% of the world's total in 2011. That is to say, the average annual growth of 14.05% in the 11 years and the 6.93% increase in the world are such a change.

Therefore, there are now some public opinion about how India is, and Vietnam, where we do have higher wages than workers.

But from 4% to 30%, even if we were 1% each year, how many years would it take him to catch up?

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＜p＞　　那么还一点呢就是我们进步呢也不是说，我们讨论了才研究进步，实际上中国的服装纺织产业呢，它的进步呢是一种在市场化的机制下，是一种内升的动力，已经在进步，已经在变革，我们的作用就是在促进，经济发展是一个自然的过程，它是不能割断的，但是呢可以促进，所所谓促进呢就是说本来就有这个因素，我们服装行业，2000年一个企业的，一个人的销售额是十万六，2011年是34万，每一元的销售销售额用人2000年是943人，2011年是289人，人均工资2000年是一万块钱，2011年是三万二千九百块钱，那么这个呢就是说，我们的这个销售额，人均销售额增长的2.26倍，人均工资增长了2.26倍，但是我们用人下降了69.34%，用人大量的减少就技术进步和管理体制创新带来的。

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< p > so what makes us whole is that the wages of workers account for the same proportion of sales.

So, in the recent exhibition, Italy's enterprises, one of them is to sell their products in China to find agents, one is to find such cooperation, and another is to look for Chinese brands to process, and Chinese brands have taken up steps in the minds of consumers.

It also reflects that we are making progress.

Now, in the recent stage of industrialization, our urbanization is 34.5% according to the population and 25.7% according to the permanent population.

So half of our 1 billion 300 million population are rural areas. The difference between urban and rural areas, brain body differences and functional differences is still the main difference in this historical stage.

The solution to this problem, Xiaoping said, is that the population is large, the farmland is few and the foundation is thin. The primary stage of socialism will take one hundred years. In one hundred years, it is at the bottom line. The consumption of our city and clothing consumption are 4.9 times the consumption of rural clothing. If it is urban consumption, the annual growth is smaller than that of the previous ten years. Because the speed of our entire economy is down, that is, 12%, 9%, and 12% of rural areas, the rural and urban level will almost be 59 years.

Obviously, this speed is not acceptable.

Therefore, we need to make efforts to implement the Chinese dream, not only with dreams, ideals, practice, but also deeds.

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< p > now, China's population per capita land is 0.3 hectares, which is the lowest in the world.

If we want to solve the problem of agricultural modernization, we must let the peasants leave the primary industry, so that not only the rural areas leave the primary industry, but also their parents and children must leave agriculture and rely on agricultural income.

So we have to solve the problem of employment. Now the employment industry, our primary industry, is out of time.

That is to say, we need to solve the problem of employment in the late stage of industrialization in order to solve the problem of urbanization in rural areas and solve this problem. For now, there is a long period of work for the brain labor. Now the wages in our industry are more than 30000 per capita, and the wages in the banking sector are more than 80000 per capita.

So the manufacturing industry is more than 30000, textile is lower, farmers are less than twenty thousand.

If we look at the creation of GDP, GDP is more than 17000 in rural employment. Employment in the second industry of the city is GDP creation. More than 97000, the third industry creates more than 70000 value, which is the difference between rural and industrial sectors.

The difference between brain and body, between urban and rural areas, is a very difficult process to solve.

Of course, unfair distribution is the adjustment of policy system. So we must rely on accelerating development and development is the absolute principle. We must upgrade our industry and build a modern industrial system and pform the mode of production and development to fulfill the historical responsibility of China's building a well-off society in an all-round way.

We need further efforts.

Thank you.

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