2013 Shenzhen International Textile Fabrics And Accessories Expo

Less than p ago, the thirteenth China (Shenzhen) international brand "a target=" _blank "href=" //www.sjfzxm.com/ "clothing" /a "a target=" _blank "href=" _blank "> clothing trade fair was held at the Convention and Exhibition Center. In the same period, the international trade fair" Shenzhen "," Shenzhen "," fabric "and" accessories "Expo, and 2013 Shenzhen clothing equipment exhibition were also held.

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< p > the static exhibition area is 70 thousand square meters, providing more than 3000 booths and more than ten exhibition areas, attracting nearly 1000 domestic and foreign brand enterprises to participate in the exhibition.

Many famous brands such as Mass Phil, film, euro, BBLLUUEE, Nals, AI Tai AI, MYMOMENT and so on are leading the fashion trend in China.

In addition, the "a target=" _blank "href=" //www.sjfzxm.com/ "> designer" /a "and brand from France, Britain, Italy, Korea, Japan and other countries will also continue to appear at the current trade fair.

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< p > < strong > O2O landing service rendezvous < /strong > /p >

< p > the problems of high inventory, traditional businesses and online brands are becoming hot topics in the clothing trade fair.

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< p > there is another bright spot in the current trade fair, which is a business mode combining online and offline business. The new O2O shopping guide of the new clothing industry has a high-profile appearance.

O2O is "online to offline", combining online and offline effectively promotes the development of garment industry.

Through the management informationization and integration platform, enterprises can realize industrial chain synergy, expand online channels, and facilitate the pformation of marketing mode.

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< p > as one of the exhibitors, there is an advanced shopping guide system experience under the O2O line of the new store network. It matches each other with a powerful online trading platform. This mode enables consumers to enjoy the convenience of online shopping and offline experience.

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< p > < strong > four value points cited concern < /strong > < /p >

< p > < strong > 1, terminal shopping guide unlimited expansion of store operation space < /strong > /p >

< p > the reporter saw at the new store exhibition site that the purchasing agents operated Pad, displaying the different styles of < a target= "_blank" href= "//www.sjfzxm.com/" > clothes < /a > through T screen, and explaining the characteristics of the products to the participants.

According to Huang Jianfeng, vice president of Xin Dian Wang Market Center, this terminal guidance purchase machine and new store network cloud platform synchronously butt, can store all the products of the merchants, including inventory, season, and even the next season, new products can also be previewed, which solves the problem that the terminal shop floor display space is limited and the product display is infinitely expanded.

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< p > through the online and offline two channels to ensure maximum user experience: online can become a traditional clothing store to break the space and time constraints of 24 hours without closing stores; offline clothing stores can become user experience sites and storage centers.

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< p > < strong > 2, accurate data analysis helps merchants reduce inventory < /strong > /p >

< p > a senior garment industry in Shenzhen said that 40% of Shenzhen's clothing enterprises were struggling on the brink of life and death, and a large portion of their clothing profits were consumed in stock.

The sharp weapon to solve the problem of clothing inventory has always been sought by businesses.

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< p > Huang Jianfeng said that O2O electronic business platform can help customers to collect data in real time from the terminal, and compare data through data system, analyze customer's consumption habits, consumption levels, personal preferences and other contents, so as to provide targeted product promotion and after-sales service, and at the same time, feedback customer information to offline experience shop, and further improve customer relationship maintenance.

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< p > O2O data analysis can not only accurately find customers' purchase needs, but also gratifying that these data can become an important basis for manufacturers to determine the quantity of production, and effectively reduce inventory.

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< p > < strong > 3, O2O helps online businesses to enter the physical store < /strong > /p >

< p > online shopping has more virtual factors for consumers. It can not understand and experience the details of purchased items. It can only be understood by pictures, descriptions and evaluations, especially in clothing.

If online merchants want to solve these problems, they must be "grounded", from online to offline, so that consumers can have a clear, specific understanding of the products purchased.

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< p > new store O2O shopping platform, by integrating the offline offline / online business resources, to realize the "apparel shopping guide Alliance on the offline offline" to find suitable offline cooperation channels for online merchants, and introduce online brands to offline stores to help online businesses to land.

This can also drain online customers to the next line and achieve two-way marketing.

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< p > < strong > 4, terminal entity store also has an online dream < /strong > < /p >.

Similarly, traditional clothing businesses also want to break through their business scope in order to cope with the huge impact of the rapid development of the electricity supplier in China, P.

With the rise of online shopping, the rise in the cost of traditional industries is a barrier. The terminal store also has an online dream. O2O may help the entity store realize this dream.

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< p > reporters understand that traditional clothing merchants have switched to e-commerce, but have failed in many ways.

In this regard, Huang Jianfeng explained: "O2O online and offline connections are very important, if there is not enough manpower and financial resources, the online platform is very difficult to do well, it is also difficult to break through the line."

Huang Jianfeng suggested that traditional clothing businesses should invest in a large number of manpower and resources to make their own platforms instead of choosing a professional O2O business platform to cooperate. For example, the new store only serves 100 high quality brand businesses, which will not only become a market but also guarantee the quality and quantity of service businesses, just like the Mixc in Shenzhen.

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< p > O2O this online and offline mode has begun to become popular in the apparel industry. The industry expects this mode to bring new blood to the garment industry.

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