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Shenzhen Clothing Brands Want To Enter The International Market And Compete With European And American Brands.

2013/8/7 16:10:00 26

Shenzhen Clothing Brand European And American Clothing Brand International Clothing Market

in the closing ceremony of the thirteenth China (Shenzhen) international brand "a target=" _blank "href=" //www.sjfzxm.com/ "clothing" /a "a target=" _blank "href=" _blank "> dress > trade fair, China's" brand "," target= "," textile > brand "Strategy Promotion Committee specially awarded Shenzhen" China Textile regional brand pilot - the fashion brand creative capital "title, which is a great affirmation for the entire garment industry of the whole country. As of 2012, the clothing industry in Shenzhen has achieved output value of 160 billion yuan, exported nearly 10 billion dollars, more than 2500 garment enterprises, about 300000 employees, more than 800 private brands, and the products sell well in more than 100 large and medium-sized cities in China, and the market share of shopping malls in large cities is more than 60%. Many famous brands are not only famous in China, but also enter the international market and compete for brands with fashion brands such as Europe and America. 
 innovative design is the driving force for the breakthroughs in the development of Shenzhen garments. It is reported that after years of development and construction, Shenzhen garment industry has successfully spanformed from the original traditional advantageous industries to the high fashion design and high value added fashion and creative industries. More than 75% of Shenzhen's clothing enterprises sell 5% to 15% of their sales as design, innovation and research and development funds. Shenzhen clothing "a target=" _blank "href=" //www.sjfzxm.com/ "designer" /a "has won frequent awards in the field of domestic fashion design, and its original strength has been developing vigorously. In particular, women's clothing innovation and design capabilities are far ahead in China, giving birth to the leading position of Shenzhen women's clothing brand in China, making Shenzhen the "home of women's clothing" and forming the industry pattern of "Chinese women's clothing to see Shenzhen". 
 according to the analysis of the industry, Shenzhen garment industry wants to break through the bottleneck. It must further concentrate on the industrial chain, and form a more characteristic and competitive industrial gathering base. Shenzhen big wave clothing base arises at the historic moment. 
 to promote the development of the fashion industry of the big wave fashion and creative city, and promote the spanformation and upgrading of the traditional industries, the measures taken by the Longhua New District of Shenzhen to accelerate the construction of the big wave and fashionable creative city have been officially promulgated. The measures are to speed up industrial agglomeration, enhance innovation ability, highlight brand building and optimize the development environment. According to the measures, the 22 enterprises that have already entered the fashion creative city will be able to spanfer their business headquarters to the big wave fashion creative city, with a maximum subsidy of 60 million yuan. If the corporate headquarters has not yet moved in, the total annual tax payment of 2 million yuan or more will be supported by a maximum of 2 million yuan. The newly registered fashion enterprises will also provide financial and rental support. At the same time, the measures focus on supporting independent innovation and R & D design for fashion enterprises. The approved key laboratories and public service platforms will be subsidized by a maximum of 4 million yuan. The approved industry university research project grants the maximum amount of 1 million yuan. In the key areas of fashion industry, such as high technology, key technology and new materials, a significant breakthrough can be achieved, with a maximum subsidy of 3 million yuan. Creative industries are inseparable from creative talents. In order to attract high-end fashion talents to start their own businesses, the measures are clear, and the designers and teams identified by the state authorities have the highest subsidy of 200 thousand yuan per year. After the enrollment of the Fashion Institute in the big wave fashion creative city, the college will grant a one-time financial support of 5 million yuan. 
 Baotuan "out of Shenzhen" is another strategy for Shenzhen clothing to successfully enter the domestic and international market. Since 1999, the Shenzhen garment industry association has organized excellent enterprises to join the Beijing fashion show. Since 2001, the Shenzhen Trade Fair has successfully held 13 sessions this year, focusing on numerous eyes. Successive group participation in international fashion show such as London Fashion Week has successfully promoted Shenzhen clothing to the international market. Through these activities, the overall image of Shenzhen's clothing brand has been greatly improved. 
 however, although Shenzhen clothing has been shining brilliantly in the domestic and international markets, many brands have become famous, but they can not hide the fact that some small and medium-sized enterprises are in a dilemma of development. Shenzhen garment enterprises started by "OEM". At the beginning of the development, they had high level of production equipment and processing level. However, these factors, which seemed to be an advantage at that time, have become the shackles of the development of many enterprises. With the change of social and economic environment, the rising cost and the lower profits of OEM, the survival of Shenzhen garment enterprises is becoming more and more difficult. However, the mature foundry industry foundation formed at the beginning has caused many enterprises to indulge in it. 
 obviously, these enterprises have made great contributions to the development of Shenzhen. But in Shenzhen's pursuit of high quality and high efficiency rolling wheels, if no further measures are taken, a large number of unbranded and small brand enterprises will gradually die out, which is not only a "disaster" for a large number of employees, but also an unbearable labor pains for Shenzhen's apparel industry.