The Promotion Of The Clothing Industry Has Dragged Down The Gross Profit Level In The First Half Of The Year.

"P > holiday just after the holiday, Mr. Chen and his family went shopping with the mall." although the shopping center is also discounted, but because the original price is very high, even if you take a 7~8 discount, it will take thousands of dollars to buy clothes, and six hundred or seven hundred yuan for shoes.

A clothing store owner said, "the retail price has not risen, but the price is 20% higher than that of the same period last year, but we dare not go too far, so that consumers will not buy it."

Some manufacturers say that raw material costs and labor costs have risen sharply, and profits have shrunk.

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< p > industry insiders say that the current situation of < a href= "//www.sjfzxm.com/news/index_c.asp" > clothing sales < /a > is still weak. The industry is still in the process of reconstructing the profit mode, and is facing the pformation of the profit mode with the core of cost performance.

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< p > < strong > producers: orders decline 20%, reduce materials to cope with < /strong > < /p >

< p > a number of clothing brand retailers told reporters that the price of autumn clothing this year was much the same as that of last year, while the price of winter wear has increased by a certain margin.

It is reported that the price of raw materials such as feather and furs is the main factor for the rise in winter clothing prices.

Reporters learned that some of the fox fur collar prices doubled this year, resulting in a lot of clothing directly in the design to eliminate hair collar, many retailers poured water, "winter orders fell by about 20%, basically no profit."

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< p > < < a href= > //www.sjfzxm.com/news/index_c.asp > > boots < /a > the price of the goods has not been over 3 words. The present short boots are basically 300 yuan and a pair, but the retail price actually placed in the shop is basically the same as that of last year.

Miss Li, who is engaged in shoes and clothing business, admitted to reporters that "the cost price is 20% higher than that of last year, but the retail price has barely risen. The difference in price is only for us to fill in."

Miss Li said, "consumers are very sensitive to price, plus they usually do familiar customers and repeat customers business. They prefer to earn less for each pair of shoes and clothes, so they have to rely on sales volume to win more profits."

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< p > clothing industry people said that the increase in labor costs is a bigger part of the cost increase. "Recruitment difficulties mainly refer to the less suitable talents now, or the novice of the post-90s, who really want to stay in the factory for a long time, or skilled workers have to rely on competitive salaries to retain them, so this part of the cost is virtually pferred to the factory price."

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< p > < --EndFragment-- > > the above personages said that now, besides relying on familiar customers to support business, the factory will also work harder in quality and style work. "The former concept is that the domestic market pays attention to the style, and the outside pays attention to the quality, but in the current market situation is not good, the internal single quality has also put forward higher requirements."

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< p > < strong > retail end: price is flat with last year < /strong > < /p >

< p > with the slight cooling down, new products of autumn and winter clothing in Guangzhou shopping mall are generally listed.

"This year's autumn and winter costumes do not seem to have gone up in price. A famous brand's < a href=" //www.sjfzxm.com/news/index_c.asp > down coat /a > the original price remained at 2000 yuan, almost the same as last year.

Ms. Lin said, "now that many things are going up, wages are not rising. Clothing is a necessity. If the price rises again, it is really too much to eat."

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< p > yesterday, reporters learned from many department stores in the city that compared with the average price of clothing in autumn and winter in the past year rose by 10% annually, the price of clothing in autumn and winter this year was "flat", which was basically the same as last year.

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< p > "in the past few years, the price of clothing has been constantly increasing every year, resulting in high price, and this year is a gradual rational return."

A person in charge of a shopping mall in the city said that considering the economic environment, the retail situation is not as good as in previous years. This year, in addition to the price increase, "the order quantity of the brand is also reduced compared with the four or five years ago."

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< p > a shopping mall insider said that because of the reduction in orders, some single products were scarce when they met with discounts, and consumers needed to sell their products in a timely fashion.

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< p > < strong > analysis: gross margin decreased < /strong > < /p >.

< p > reporter visited the market and found that unlike the new form of selling new products in autumn and winter in the past years, many shopping malls took a direct discount, and even extended their activities to the second half of the long holidays.

In response, a shopping mall explained: "I hope small profits but quick turnover."

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"P", and from a national perspective, "small profits but quick turnover" is the main keynote this year.

According to the statistics of the China National Business Information Center, the retail sales of clothing commodities of hundreds of key retail enterprises in the first half of 2013 increased by 6.9% compared with the same period last year, and the growth rate was 2.9 percentage points lower than that of the same period last year.

Among them, the retail sales of all kinds of clothing increased by 4.3% over the same period last year, and the growth rate was 3.3 percentage points higher than that of the same period last year.

From the growth rate contrast, we can see that compared with the first half of 2012 and the first half of 2013, the growth rate of clothing retail sales of hundreds of large retail enterprises showed a downward trend, while the growth rate of all kinds of clothing retail sales showed a relatively fast trend.

From the data of Listed Companies in many listed companies, sales promotion dragged down the gross profit level in the first half of the year.

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< p > there is an insider in the market. For the upstream manufacturers, the retail industry has not brought back the pressure as a whole, although it has brought pressure. However, the increase in the number of stock reduction channels has made sure that the pressure has been released.

Another industry insider said that due to the booming trend of Les, now upstream manufacturers are turning to produce products for otter Les.

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< p > a brokerage analyst said that the industry performance in the three quarter was not expected to improve significantly in the first half of the year. Due to the slowdown in economic growth and no apparent improvement in terminal demand, the problems of international giants and e-commerce sub markets, rent and labor costs have not yet been solved and industry competition has intensified.

However, some listed companies attached importance to inventory clearance. In the past year or so, the inventory of companies and franchisees has greatly improved.

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