Camel "Women'S Shoes" Surpass Big Guy BELLE Wins The First Prize

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< p > now, the domestic traditional brand Camel, the camel flag, the female a target= "_blank" href= "//www.sjfzxm.com/", the shoes "/a" brand, has recently taken the lead in the sales volume, and has surpassed the traditional brand women shoes chiefs such as BELLE.

How does the brand of CAMEL camel shoes continue to expand in the troubled and intense electricity supplier environment, becoming the general of camel e-commerce Empire? How should the traditional brand electricity supplier layout be chosen? < /p >

< p > < strong > category is broad, deep and deep, CAMEL camel's eye layout is < /strong > /p >

< p > earlier CAMEL brand camel and BeLLE BELLE, which are the traditional brand names of the earlier stage, have their own electricity suppliers, or they are successful or high, and this is exactly the example of the traditional brand turn business representatives.

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< p > as a brand of independent women's shoes extended from the CAMEL camel brand, camel women's shoes have not seen any vocalization or expert analysis, but they are always astonished when the results are announced.

Recently exposed, camel women's shoes have quietly surpassed BELLE, red dragonfly and other brands, ranking the first in the 1 consecutive years of women's shoes sales in the whole network (according to data cube 2012.9-2013.8 Statistics).

Why can camel women's shoes achieve such a success? < /p >

< p > how to correctly layout the brand's e-commerce platform is a very critical strategy.

Camels now have more than 50 stores covering all electronic business platforms. Only Tmall, micro-blog, has 6 flagship stores.

Both have vertical electric business independent B2C mall, but more focus on power betting of major platforms.

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< p > the overall layout of CAMEL camel brand can be summed up by three key words: broad, precise and deep.

5 categories of camel line, men's shoes, outdoors, men's wear, women's shoes, leather goods are good.

Among them, there are "3 consecutive years of the first sale of men's shoes in the whole network", "3 consecutive years of the whole network outdoor" a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > shoes sales first.

In 2012, the "double eleven" one day store sold millions of people's envy, and the development was fast and abnormal.

With the dual advantages of online, offline, brand, capital, resources and logistics, we can quickly make marketing layout in the whole network and plan the competitive strategy among many traditional brand predators.

Camel women's shoes have been successful in the recent development of CAMEL camel brand.

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< p > in the period of rapid development of the electricity supplier, the broad and long-term vision will quickly accumulate to form the scale effect and win the future.

Judging from the rapid development of camel brand in recent years, this practice is obviously wise and correct.

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< p > < strong > channel choice, BELLE's struggle and change < /strong > /p >

< p > traditional brand enterprises have never given up the faith of "channel supremacy", but here only refers to offline channels.

The original huge dealer has become a disadvantage in front of the electricity supplier. Price conflicts, channel constraints and layout of store terminals are all common problems.

Lack of electricity supplier experience, lack of online sales figures support traditional enterprises, the possible mistakes in the supply of goods decisions, but also the development of traditional brands of e-commerce road smoky.

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< p > to observe BELLE's actions in recent years, its vertical e-commerce purchase network occupies the main position.

The excellent purchase network developed rapidly at the beginning of its development, but later it was weak in development and plunged into the torrent of vertical decadence in the vertical electricity market.

Although there are also brand shops on other platforms, they are also plain and unsatisfactory.

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Less than P, this year, BELLE has changed its name to the new BELLE.

BELLE advocated "online offline integration", that is, online customer orders, and then through the nearest physical store express delivery.

In this way, there are many hidden dangers.

The IT system in the online shop, the greater human resource cost and the distribution, although it has improved the product logistics speed, but whether the cost of saving, order delivery is smooth and so on, there is still to be observed in the future.

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< p > look at the performance of BELLE's electricity supplier. There has been no outstanding performance. The sales of products in the electronic business platform are also lack of vitality, but also by Daphne and even the situation of being deprived of the status of rivers and lakes.

The performance of a brand store is slightly different from that of a store, such as store rating, sales promotion activity and brand marketing.

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< p > CAMEL > a href= "http://fz.sjfzxm.com/" > camel < /a > the brand of women's shoes exceeds the traditional shoes of BELLE, which has become the established fact. The competitive stimulation of business war, the careful layout of the market and the integration of multiple products all indicate that there is still a long way to go for the future development of the camel camel.

Now, the double eleven war has started, how to eat more in this e-commerce feast, the best performance has become the top priority of many traditional brands, I believe that has become the first sales CAMEL camel shoes brand will also have a good performance.

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