Strategic Advantages Of Crowdsourcing Behind Internet Customized Shoes

Crowdsourcing has many advantages, one is to greatly reduce costs, the two is to make full use of the external brain, and when the provider of the solution is set as a potential customer, the customer's needs are fully explored.

　　 Personal Tailor It has always been the game of the rich. Clothing, jewelry and other industries are used to serve and seize the high-end customers. However, with the increasingly fierce competition and the continuous development of the Internet, customization has also been showing signs of "sinking".

Prior to this, Adidas, Nike and other international sports brands entered the market for sports shoes customization. Recently, Jordan sports will also officially launch online customized shoes. According to reports, Jordan sports will launch a shop customization plan to provide consumers with some relatively basic personalized services, such as color change, DIYLOGO and so on. As for more specific progress, it has not revealed too much to the outside world.

From the perspective of public information, the network customization, represented by footwear, is still at a relatively elementary stage. The mode is "catering", that is to say, enterprises and brands provide all kinds of shoes, shoes, accessories and other materials as much as possible, and consumers can choose their own collocation, and finally make orders. This can not be considered as a personalized customization in the real sense, nor can it be compared with the traditional custom of clothing industry. The reason for this is that shoemaking needs modeling. Customization means reopening the mold. On the one hand, the cost is higher. On the other hand, it takes a longer time to open and model the stock.

Even so, this is enough to proclaim a historic step for the shoe industry. For a long time, large-scale standardization production has made more local manufacturers, but it has virtually suppressed the individual demand of consumers. Finally, sales of the entire footwear market were also affected, and inventories increased substantially. At the very least, network customization has improved the user experience to a certain extent and has met some individual needs. If the future can be technically resolved (such as 3D printing), the future development space will be very broad.

For this stage, network customization is also very meaningful for manufacturers. shoes The design is not complicated and the style will not be much. The main concern of consumers is the material, shape, color and decoration of several main components. These external elements can be completely distributed to consumers, and manufacturers can only guarantee the comfort of shoes. According to the Internet law of "one love is called letting go", designing DIY will definitely attract many young players, who are also the target customers of sports brands.

More importantly, manufacturers can fully borrow "Internet users". Folk wisdom "To design" explosions "products for yourself. For example, they can put users' customized items on the Internet, so that those who want to pursue individuality and are not good at design can choose independently. If some types of items are found to be popular, they can be mass produced to the market immediately. This is basically free market research and pilot, which can directly transform user needs into products with enough impact.

If we go up a bit further, the essence of network customization is actually the practice of outsourcing the work done by employees in the past to a non specific mass network in a free and voluntary way, that is, the so-called "crowdsourcing". Crowdsourcing has many advantages, one is to greatly reduce costs, the two is to make full use of the external brain, and when the provider of the solution is set as a potential customer, the customer's needs are fully explored. The shoe industry network customization is a living example of crowdsourcing strategy, which is worth considering by the entity business.