Quanzhou Children'S Clothing Industry Is Brewing 100 Store Alliance

< p > the rapid development of the Internet economy has a strong impact on the shops along the street. < a href= "//www.sjfzxm.com/news/index_f.asp" > children's wear > /a > shop is no exception.

Against this background, the Quanzhou children's clothing industry has put forward a hundred store Alliance Program, that is, to integrate a large number of shops along the street, to find a well-known processing factory order, so as to reduce costs, enhance market competitiveness, and embrace the "cold winter" along the street economy.

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< p > < strong > looking for collective cost reduction strategy: < /strong > /p >

< p > Huang Xiaosheng, the head of children's clothing store.

He has just completed the upgrading of the store. From the point of running the brand, he began to explore new business models by walking on two legs under the line.

However, due to the constraints of funds and other issues, he has been advocating the integration of online and offline mode, many enterprises have stepped ahead.

Now he wants to search for a brand new business model from the field of production, so as to help his children's clothing enterprises reduce the high cost of production design.

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< p > "I want to find one hundred" a href= "//www.sjfzxm.com/news/index_f.asp" > children's wear shop < /a >. We can place orders in a well-known processing factory by way of holding together, which will help enterprises to save a lot of money.

Huang Xiaosheng said that during the process of placing orders, he offered free services, including docking the best quality processing plant resources in the country, attracting the best buyer guidance, designing services and even distributing logistics.

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< p > Huang Xiaosheng said that most of the cooperative shops he chose were based on the brand name of the store. The products in the shop generally did not emphasize single brand, and the store owner could manage his own trademark product by himself, but he could also increase the product of adding a unified trademark through his service channels.

If the store is willing, it can also become a franchised store directly.

He hoped that through this way, on the one hand, he could help his colleagues to reduce the cost of design links, fully guarantee the excellent quality of products, and on the other hand, he could take the opportunity to improve the popularity of his brand.

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< p > "after the formation of the 100 store alliance, I also want to build a backstage which can realize the mutual pfer of goods, together with the best products to impress consumers."

Huang Xiaosheng said.

It is understood that such a way of holding orders has been popular among the processing enterprises, but the shops are very rare.

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< p > < strong > > a href= "//www.sjfzxm.com/news/index_f.asp" > new business opportunities < /a > high risk coexist < /strong > /p >

< p > the market economy is changing, and the changes in consumption habits have naturally accelerated the growth of new business models and business opportunities.

"Practice has proved that many new trials bring the greatest risk."

Su Jing, a well-known marketing expert in Quanzhou, said that when the market environment is good, everyone will play with each other. Now that the weather is cold, they will go all the way to seek various ways to keep the cold out.

However, the combination of words is not easy to write. No matter which business mode, we need to put all kinds of contradictions in the front. Although the business cooperation mode is mostly free from the entry point, if there is no follow-up value-added service and complementary advantages, even the free partners will not pay.

In particular, it is necessary to remind that it is a combination between peers. It is necessary to make a distinction between their products before the cooperation, so as to display the product personality as far as possible and avoid the side effects which are mutually counterbalanced in the process of cooperation.

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< p > "shop economy has gone through ten years of scenery, and now it is plain and reasonable."

Shanghai famous marketing consultant Zhong Ming Long said, but it is certain that with the help of the new business mode, the shop economy still has room for development, especially in the southern region, the vitality of the shops along the street has been very strong.

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