Blizzard Makes Clothing Retail Sales Bad

In January this year, the United States was hit by snowstorms, which forced many retailers to close their businesses. P

Bad weather has made American consumers more likely to stay away from home.

However, this has a certain impact on the retail industry of < a target= "_blank" href= "//www.sjfzxm.com/" > clothing > /a >

Ken Perkins, President of the American Apparel research company, said: "bad weather has led to many problems, because people's income on vacation has decreased, and lack of enthusiasm for fashion has made consumers eventually reduce or even not consume clothing products.

This does affect some retailers' performance, but not all retailers. "

With the overall sale of clothing retail unfavourable, outdoor clothing has sprung up and sales are increasing.

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< p > < strong > JACK WOLFSKIN < /strong > /p >

< p > 2013, the turnover of Jack Wolfskin in Germany dropped by 7.9%.

However, in 2014, adverse weather conditions reversed the situation.

At the beginning of the year, the group grew strongly in the international market. Its sales in the UK increased by 45% and increased by 13.7% in Eastern Europe.

The brand chief executive said: "our products have always had a first-class climate defense function. When the weather changes, the product mix will also produce corresponding changes, which laid a good foundation for the growth of the year.

The design concept, advanced production technology and good fabric quality of wolf claw products make clothing, < a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > category and accessories can withstand the severe test of wind, frost, rain and snow and cold climate.

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< p > < strong > Columbia < /strong > /p >

P > Columbia (Columbia) also saw sales growth at the beginning of this year.

The person in charge of the brand said that no specific sales figures had been collected yet, but the sudden change of weather could have a certain effect on product sales.

The biggest feature of outdoor clothing is waterproof and breathable, which can cope with all kinds of weather changes.

In such a snowy weather, people had better stay at home, but there are still some things that need to be done outdoors, such as shoveling snow. Under such circumstances, I think there is no more suitable a target= "_blank" href= "//www.sjfzxm.com/" than clothes for outdoor wear.

Of course, the function of outdoor clothes is more than that, and it is not only suitable for wearing when the weather is bad, but at this time, it can highlight the powerful function of the outdoor clothing.

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< p > < strong > Berghaus < /strong > /p >

< p > Benhaus (Berghaus) believes that in the past, outdoor clothing was difficult to attract fashionable consumers, especially women in the workplace.

Because these consumers need to take care of their families and jobs and have little time for outdoor activities, they are not among the target consumers of the brand.

However, the storm caused the brand to attract the attention of some consumers.

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< p > < strong > Patagonia < /strong > /p >

The autumn and winter ultra light down outdoor clothes of P (Patagonia) (Patagonia) also shine brilliantly in early 2014.

This series of products is very light and thin, breaking through the heavy traditional impression of outdoor clothes, which is in line with the preferences of young consumers.

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