2014/2015 China Fiber Fashion Trend Conference

< p > can you imagine how to make up the raw material of < a target= "_blank" href= "//www.sjfzxm.com/" > "a" target= "_blank", "_blank", "_blank", "_blank", "clothing"? "Fiber" with the fashionable sense of expression? At 14:00 on March 3, 2014, the conference on "China fiber fashion trend" and Sheng Hong Chinese fiber (Yi Mian) creative fashion is held in conference room 1 of Shanghai World Expo. < /p >
< p > the "China fiber fashion trend" campaign is an innovative move for China's textile industry to upgrade the value of the whole industrial chain from the source and leveraging the entire textile industry chain in depth transformation and upgrading. Since its publication, it has aroused great repercussions both inside and outside the industry. It has been highly concerned by governments, media, enterprises and all sectors of society. < /p >
< p > the leading guests attending the conference are: Wang Tiankai, President of China Textile Industry Federation, honorary president Du Yuzhou and Xu Kunyuan, vice president and Secretary General Gao Yong, vice chairman Zhang Yankai, deputy director of the consumer products division of the Ministry of industry and information technology, Wang Wei, chairman of the China Association of chemical fiber and Industry Association, leader of small and equal related professional associations, academician of the Chinese Academy of engineering, Jiang Shicheng and Jiang Shicheng, vice president of Donghua University, vice president of Donghua University, general manager of Jiangsu Sheng Hong Polytron Technologies Inc. China textile, China textile, China Textile Economic Information Network and other textile professional media, CCTV, Xinhua news agency, economic daily, industrial newspaper and other comprehensive media, as well as Sina, Shanghai hotline, and news network more than seventy media participated in the press conference. The conference was chaired by Luo Xu, the famous host. < /p >
< p > < strong > popular new chapter < /strong > /p >
What is the popularity of P? When the trend of fashion research in the global fashion circle has developed from "fashion color" to "fabric" to "ready to wear", the release of China's fiber fashion trend has brought about new changes. From now on, this flow chart will also add "fiber". < /p >
What will be the popularity of P? What will it bring? It will bring the value of China's textile industry as a whole. Fiber is the source of the textile industry chain. As long as the technological innovation and brand creation of fiber and terminal products promote each other, the superposition effect will be generated, which will speed up the overall level of China's textile industry and enhance the value of the whole industrial chain. The release of China's fiber fashion trend is to take technological innovation and brand building as the connotation of activities, leading the entire chemical fiber industry and even the entire textile industry to focus on fiber brands, build fiber brands, and develop brand products. < /p >
Wang Tiankai, President of the China Textile Industry Federation, said at the press conference: "nowadays, the competition of the world economy is increasingly reflected in the competition of brand and culture. The economic power can not be separated from the brand power, and making strong brands and creating Chinese textile culture is an important choice for economic transformation." P Brand is not only related to the survival and development of enterprises, but also a symbol of the strength of a country. In recent years, the terminal products of textile industry pay more and more attention to brand building and produce many influential independent brands. However, compared with international famous brands, our brand's influence and competitiveness still have a long way to go. < /p >
< p > the "2014/2015 China fiber fashion trend" campaign is closely linked to the eighteen spirit of "building ecological civilization", focusing on promoting the construction of ecological civilization in the chemical fiber textile industry and creating a beautiful industry. The theme of "harmony and quality" is the introduction of fiber shield - health protection articles, fiber rhyme - exquisite life articles, fiber source - green low carbon articles, fiber Charm - gorgeous colors four chapters, 10 fiber varieties. < /p >
< p > the release of China's fiber fashion trend can make the whole textile industry chain understand that our country is the most advanced and differentiated with the highest level abroad, and is the leading fiber product and technology in the world, so that this information can be smoothly transmitted between the industrial chains. On the one hand, it will help the chemical fiber enterprises to develop new products, and guide downstream enterprises to use our own research and production of popular fibers, increase the price competitiveness and profit margins; on the other hand, provide a more comprehensive reference and decision-making basis for downstream enterprises in production, design, procurement and other links; it is also conducive to the cognition of the terminal consumers and help consumers establish a brand new, comfortable and healthy consumption life concept, thus forming a demand oriented and stimulating domestic demand. < /p >
< p > fiber fashion trend publishing activities have been held for the three time. Through the first release, the concept of "fiber fashion trend" has been put forward in the industry, which has played a positive role in promoting the brand building of China's chemical fiber industry, and has also increased the visibility and market share of the related products manufacturing enterprises. With the success of the first session, the second release campaign has been promoted more smoothly in the industry. It not only stimulated domestic demand, but also promoted the product research and development and brand awareness of enterprises, and the idea of fiber trend has been heating up again in the industry. The organizers upgraded the activity specification and invited the famous a target= "_blank" href= "//www.sjfzxm.com/" to the designer, < /a > Wu Xuekai, to equate the fiber and fashion, so that technology can be integrated into the fashion life. < /p >
Wu Xuekai, one of the main activities of the P, said: "after joining the event, I deeply understood the scientific and technological strength of China's chemical fiber industry, and found that domestic fiber technology has made great progress in recent years. In order to build up the brand of Chinese fiber, China's chemical fiber industry must innovate its industrial development under the integration of technology, brand, communication and service strength. < /p >
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< p > < strong > brand new force > /strong > /p >
< p > Duan Xiaoping, President of China Chemical Fiber Industry Association, pointed out at the meeting: "fiber as the source of textiles has always played a relatively simple role. According to the general public's consumption habits, it is difficult to link the raw material of fiber with the current hot words such as" brand "," pop "and" fashion ". But it turns out that fiber is not only brand, but also leads the fashion trend of the whole fashion circle. The successful brand names such as "Lycra" and "modal" are the best proof. < /p >
At P press conference, the China Chemical Fiber Industry Association launched the "Yi mian" fiber brand of the joint chemical fiber industry technology innovation strategy alliance. "Yiming" is the general name of the "Imitation cotton" series produced by the China Chemical Fiber Industry Association and the chemical fiber industry technology innovation strategic alliance with the national "12th Five-Year" science and technology support project -- "super cotton synthetic fiber and its textile industry technology development", and the joint industrial chain's upstream and downstream enterprises 27 joint tackling problems. Under the general brand of "yam", there are also commodity brands such as "Rui mian", "Bai Kwu cotton" and "ice rainbow silk". The modification effect of the new generation of polyester fiber, which is mainly based on "sponge", is mainly embodied in fabric products. Its fiber products have excellent properties of cotton and polyester. They have the properties of moisture absorption, skin protection, warmth retention and so on. They also have good mechanical properties, heat resistance and color fastness, and can also achieve the functions of perspiring, drying, antistatic, anti pilling, or flame retarding, antibacterial and UV resistance. < /p >
At the 2014 China international textile fabrics and accessories (Chun Xia) exposition held at the same time, the China Chemical Fiber Industry Association continued to work with more than 100 industries and high quality enterprises to build the China fiber Museum of "the beautiful world of textile fiber world". The nine main themes exhibition area will jointly display the overall strength of China chemical fiber and build the brand of Chinese fiber P. The nine major theme exhibitions are the theme exhibition of "2014/2015", which is based on the theme of "harmony and quality". The new generation of polyester cotton imitation fiber exhibition is the theme of the new generation of polyester cotton imitation fiber exhibition, which is based on the theme of "escaping the sponge to create a better life in the future". It takes the bio based fiber exhibition with the theme of "nature transcends nature" as the theme, the chemical fiber recycling and recycling economy experiencing hall with "low carbon and environmental protection" as the theme, the polyamide fiber thematic exhibition with the theme of "multicolor lifestyle nylon" as well as the special functional fiber exhibition, the viscose filament brand satellite area, the functional fiber exhibition area, the technical exchange special field and the product recommendation activity. < /p >
< p > China Chemical Fiber Industry Association seeks to add cultural connotation to fiber through the theme of "fiber world and beautiful China", and let the whole textile industry pay attention to the development trend of fiber materials, and guide domestic textile and chemical fiber enterprises to transform from simple commodity competition to brand and culture competition. Finally, the textile industry chain will be transformed to the direction of new product development and innovation to stimulate demand, so as to promote the overall upgrading of the value chain, enhance the overall competitiveness of the industrial chain, and increase the contribution rate of fiber brand to the development of textile and chemical fiber industry. < /p >
< p > Sheng Hong China fiber (Yi Mian), Jiangsu Sheng Hong Polytron Technologies Inc, one of the organizers of creative fashion sinks (2014), is a leader in the chemical fiber industry. 1 million 600 thousand tons / year polyester differential fiber production capacity, filament differential rate of more than 85%, known as microfiber experts. Sheng Hong has been committed to the innovative fiber technology, has advanced technology and equipment and sustainable technological innovation capability. In the industry, it pioneered the large-scale use of ring cooling technology. In 2008, it successfully developed the direct spinning single thread density of only 0.14dtex of ultra-fine fiber products, fiber research and development technology reached the international advanced level; in 2013, the biomass difference fiber project of the group's Suzhen Bioengineering Co., Ltd. officially laid the foundation, using the bio fermentation PDO preparation technology, breaking the monopoly of foreign materials, realizing the breakthrough of localization of PDO products, laying the foundation for the development of domestic PTT industry. In addition, Sheng Hong attaches importance to low carbon technology research and development and industrial input while realizing industrial development, so as to realize the green and harmonious development of chemical fiber industry. < /p >
< p > Sheng Hong shares pay attention to "a href=" //www.sjfzxm.com/news/index_f.asp "> brand < /a > construction, and implement brand strategy. The main brands of the company's products are "Sheng Hong" brand and a series of sub brands such as "SHCOOL", "MEMORY", "SHTHERMAL", "Ya Shuang Si" and "fudarun". "Sheng Hong" has passed the registration of international trademark Madrid and has won the title of "China well known trademark". In 2014, Sheng Hong plans to launch online product customization service, break through the traditional manufacturing business mode, ensure product quality and service, actively participate in the emerging B2B mode, and bring new user experience to customers. < /p >