Strengthen Regional Brand And Get Out Of The Trough

Next year, traditional industries will be even more difficult. How can Chinese textile and garment enterprises, including Minnan, face the "cold winter"?

With this problem, Jiang Hengjie, executive vice president of China clothing association, came to Shishi on 13, and held talks with the representative of Shishi textile and garment industry.

Jiang Hengjie said that Shishi textile and garment industry is full of hope and vitality. In the face of the coming "cold winter", Shishi should make full use of the advantages of human resources in Shishi and Minnan areas on the basis of making full scale and exquisite leisure characteristics.

Shishi lion's leisure apparel industrial chain foundation has become an advantage and has a large market at home and abroad. This is a major feature of Shishi, which is different from other industrial clusters. This feature is very suitable for the consumption demand of the global leisure life now.

Jiang Hengjie highly praised this advantage and thought that if we grasp this characteristic, we will have a bigger market.

Enterprises with brands, orders and markets should strengthen product innovation and enterprise upgrading so as to make "selling points" and "bright spots" better.

"Next year is bound to be even more difficult."

Jiang Hengjie did not shy away from difficulties, but he thought dialectically that there were business opportunities in the predicament: there will be some low quality enterprises falling down next year. At the same time, some foreign enterprises are also going back. This means that some markets will be left out next year. This is a new business opportunity for the enterprises that are sticking to it. Shishi enterprises should take advantage of them.

Shishi enterprises should strengthen their confidence, and the government should have more help enterprises to "go through the border" and the government and enterprises will work together to tide over the difficulties.

In the face of more severe difficulties, enterprises should adjust their positioning according to their own strength and competitiveness. The bottom line brand enterprises should go out of the world to make the brand more loud and more "domineering"; some brands with poor brands should also adjust their thinking, or OEM the big brands or work for the enterprises with orders.

One or even several well-known brands or backbone OEM enterprises can rely on them to form a new division of labor in the region. Some small owners can become shareholders of brand enterprises or simply process them.

Next year, the integration of industries in the region is very important. Shishi industry from the regional point of view to bind brands, integrate brands, small and weak enterprises can not fight alone, we must give full play to the advantages of industrial clusters, and make use of the advantages of contacts between many enterprises and enterprises in Southern Fujian, so that we can help each other and tide over difficulties.

Jiang Hengjie looked at Shishi from a higher level: 30 years of reform and opening up, the output value of China's clothing has increased 53 times, and its export growth has increased by 162 times. There have been more serious overcapacity. The excessive volume will be "cheap and cheap". Therefore, after 30 years, it can no longer rely on quantity development, but should rely on added value to achieve qualitative growth.

At present, the price difference between Chinese brands and foreign brands is hundreds of times. In this sense, Chinese clothing including stone lions still has much room for improvement, so enterprises and products must be upgraded and upgraded.

It should be noted that in the process of upgrading and pformation, it is not surprising that some enterprises are eliminated.

On the contrary, these low level small businesses will save more production resources and leave more room for market.

He encouraged Shishi more textile and garment enterprises to firmly grasp this development opportunity. First of all, we should grasp the operating rate next year after the Spring Festival, adjust the positioning, integrate industries and enhance enterprises on the basis of ensuring orders and production.

Yang Jing: editor in charge