Dior Profits Rose By 38% Last Year In The Fashion Year, Proud Of Most Luxury Brands.

　　 France Christian Dior group owns Christian Dior fashion business (Christian Dior Couture), and is also a major shareholder of LVMH group (holding 42.36% of stock and 59.01% of voting rights). LVMH group's performance is consolidated into Dior's report.

Recently, Dior group released the latest financial year (July 1, 2013 to June 30, 2014) financial bulletin. The LVMH performance information has been analyzed in the recent 2014 year report of LVMH group released by reporters recently. This article will focus on the Christian Dior group's independent LVMH fashion business (Christian Dior Couture).

The group's total fiscal revenue reached 31 billion euros, creating a regular profit of 6 billion euros. The combined net profit was 3 billion 900 million euros, of which 1 billion 400 million belonged to Christian Dior group. The free cash flow in financial year (cash flow before financial investment, equity and financing related activities) amounted to 2 billion 400 million euros.

　　 group The total revenue of the Christian Dior Couture was 1 billion 505 million euros, an increase of 14% over the real exchange rate, which eliminated the negative factors of the exchange rate fluctuation. The organic growth rate was 19% (+20% in the first half). The second half of the year basically extended the high growth momentum in the first half of the year, operating profit 192 million, the growth rate was 38% at real exchange rate, and the total operating profit of the group after the merger of LVMH decreased 1% compared with the same period last year, and the operating profit rate increased from 10.5% in the previous fiscal year to 12.7%.

With the help of excellent product quality and reasonable distribution of exclusive stores, the fashion business has ushered in a year of rapid growth. Sales of direct outlets are up to 19% year-on-year on a constant exchange rate. It is worth mentioning that the latest holiday series released in New York directly promoted the growth of fashion business in North America.

Group CEO Sidney Toledano said that the market has strong demand for the combination of quality products and quality services. Dior is rewarding its high-end positioning. This quality oriented strategy is the foundation for Dior's high growth. Even in today's unfavorable environment, it helps the brand continue to expand its market share.

Over the past year, Dior has opened new stores including major cities such as Venice, Italy and Chengdu. In the coming months, new stores will also be opened in New York SoHo and Melbourne, Australia.

　　 This year At the end of May, in order to cooperate with the opening of Chengdu new store, Dio held the "Le Petit Th tre Dior" tour exhibition, displaying a series of highly customized microfilms, and attracted nearly 100 thousand spectators during the 20 day exhibition. The "Miss Dior" exhibition, which has just concluded, visited more than 80 thousand visitors during the month's exhibition.

Earlier this year, Dior held its first advanced custom show in Hongkong, and presented the men's wear series in Shanghai.