Industry Observation: Online Payment Only Attracts Customers To Taste It?

< p > in fact, there is a big difference between < a href= "http:// www.sjfzxm.com/news/index_c.asp" > sales data < /a >.

Last year, Yintai access to "a href=" http:// "www.sjfzxm.com/news/index_c.asp" > Alipay < /a > payment, ushered in the 12th anniversary celebration, when the anniversary sales data increased by nearly 1100% over the same period last year.

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Lu Zhenwang, an electricity supplier observer, said that this phenomenon can be divided into several aspects to explain. P

First of all, after the rise of the online business model represented by the electricity supplier, a large number of young users began to turn to online consumption, and the online and offline businesses have completed the diversion. The impact of offline retailing is undeniable.

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< p > however, the offline enterprises from the fight against electricity providers to open posture, embrace the payment of electricity providers, is sure to attract a group of users to return, and as a luxury clothing category, offline experience is very important.

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< p > on the other hand, supermarkets have greater stickiness for the aging population. The online business is more attractive to young people, but the aged sticky users in the supermarket are becoming less and less. The number of users of Internet users is increasing.

In view of this, the supermarket needs huge online user traffic.

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< p > however, some people in the industry believe that this does not mean that the Internet can have an advantage in < a href= "http:// www.sjfzxm.com/news/index_c.asp" > commercial retail < /a >.

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< p > industry insiders say that the offline stores want to make O2O pformation. In other words, shopping malls hope to contact consumers more conveniently through mobile phones, and shopping centres want larger passenger flow.

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< p > this person believes that traditional department stores are actively trying to make use of Internet channels to better meet the potential demand of the market. Internet companies such as Alibaba and Tencent occupy huge network traffic. How to combine online advantages with offline businesses to form a O2O closed loop and create new business models is the hot spot of competition among all parties.

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< p > shopping malls use WeChat public account or mobile phone Taobao to release activity information to attract customers to shop consumption.

Moreover, if only a new payment method is added, consumers may have the taste of early adoptions, but in the long run, they may not be sufficiently attractive.

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