2014Coach Revenue And Profits Fell Double, China'S Market Is Strong

< p > > a href= "http://sjfzxm.com/news/index_x.asp" > < < /a > >, the largest luxury handbag manufacturer in the United States (Coach) announced its 2014 financial year performance report.

The report shows that sales in North America in fiscal year 2014 dropped from 11% US dollars to 3 billion 100 million US dollars in the same period last year of US $3 billion 480 million.

In the 2014 fiscal year, direct sales in North America dropped by 10% compared to the same period last year, while same store sales fell 15% year-on-year.

Meanwhile, the net sales of Coach in fiscal 2014 decreased by 5% to US $4 billion 810 million from US $5 billion 80 million in the last fiscal year, with net income of US $870 million, compared with 1 billion 70 million US dollars in the same period last year.

According to the constant exchange rate, sales in fiscal year 2014 decreased by 3% compared with the same period last year.

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< p > > a href= "http://sjfzxm.com/news/index_x.asp" > industry < /a > people said that the performance of Coach in North America has been reflected in the last fiscal season. Not long ago, the brand also closed down 70 stores in North America.

Partly because of the lagging nature of brand design and development strategy, the other part comes from the impact of new luxury brands such as Michael Kors and Kate Spade.

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P, Victor Luis, chief executive officer of Coach, said that in fiscal year 2014, the company was full of challenges, especially women's handbags and accessories business in North America.

But it can not be denied that the 2014 fiscal year is also a year of many achievements, including the successful integration of retail business in Europe, the total sales in China increased by more than 25% to 545 million US dollars over the same period, and double-digit growth in same store sales, pushing global male business sales to about $700 million.

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< p > < < a href= > http://sjfzxm.com/news/index_x.asp > > /a >, in order to cope with the depressed market, Coach will carry out a brand remolding plan in the future, including the launch of the first Stuart design series this autumn, and the launch of a new modern luxury retail concept in several major stores during the holidays.

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