How To Retain "Repeat Customers" In Cross-Border E-Commerce Websites? American Experts Teach You Five Tips.

When a customer enters our website and buys a thing, he must not let go of this customer. He can not let him finish the sale of a hammer and run away.

We have to attract him back in various ways and make him a long-term loyal customer.

When a customer buys something on our website, just like a bird walking on the sand and leaving a paw print, we get a lot of information about this customer, such as what merchandise he has visited, what he has bought, how long he stays, his way of contact and so on.

This information is very important for our next marketing, so we should use this information to attract him to return to the website so that he can finally become a website.

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GAGAN MEHRA, an American electricity supplier, published an article in the local media business practice. This article introduces 5 ways to attract repeat customers.

In order to buy more things for repeat customers, retailers spend a lot of money each year on various kinds of products.

For example, customer loyalty plan, special promotion, specific customer discount scheme, etc.

These programmes have achieved varying degrees of success.

Here are 5 ways to increase the consumption of repeat customers.

First, understand the intentions of repeat customers.

A repeat customer often carries a lot of effective information: profiles, shopping preferences, browsing and shopping history, current activity on the website, the time of last browsing, the website from which he enters the shop, the equipment he uses, the time between visits, the location he is in, the activities of his social media, and so on.

All this information helps us understand this customer's intention.

Through these information, we can provide targeted services for him and improve sales volume.

For example, hosting platforms MarketLive and 3dcart can provide real-time personalized promotion services.

Two, try to bring customers back to their website.

The electricity suppliers should create a product strategy and try to bring the original customers back to their website again.

For example, the sales of clothing and accessories can launch some new products or launch some promotional activities on a specific day in a month, creating a good shopping atmosphere and returning original customers to their shopping websites.

In addition, if a customer has bought something on the website, he can give him some gifts at a specific time of the month, which can be free or charge, but the price is only a small part of the customer's previous order.

Remember, these gifts are not given to customers when they first buy things, but after a period of time after they buy things.

The main purpose of doing this is to bring customers back to the shopping website, and then we can attract more goods by means of new products and personalized promotion.

In a word, we should not let go of our old customers. We have to find a way to make them look back again, but we can not let them run away from our "hammer and butter business" and disappear forever.

Three, good interaction with customers.

Any analytical tools and other means are not as simple and effective as direct communication with customers.

No matter whether you are on the website or in social media, you can communicate with customers.

You know, communicating with customers allows us to learn more useful information and know what customers like and hate.

Quite a lot

Some online and offline surveys will be conducted to get first-hand information from customers.

We must pay attention to maintaining the smoothness of instant messaging tools on the website.

In addition, when customers need help or they stay on the page for a long time, it is necessary to set up an automatic inquiry function on instant messaging tools.

In addition, we have to provide customer service, mobile phone numbers and e-mail addresses to customers on both computer shopping website pages and mobile device shopping pages, and keep these contacts open so that customers can contact us anytime.

All these exchanges may help us formulate personalized service strategies, which will ultimately help to increase our sales.

Four, implement price competition and offer bargaining service.

If you sell regular products on the website, customers will often enter your website and then compare the price.

Customers are very sensitive to price. In this case, it is necessary to do some price competition, because only in this way can we compete with the counterparts selling similar products.

Some shopping websites promise customers that as long as customers buy a product, they can guarantee that the price of the product is still the cheapest in 30 days.

Through this way, the electricity supplier can let the customers feel that they have enjoyed the lowest price.

In addition, other services can pform new customers into repeat customers, such as rich commodity information (including customer reviews), a wide range of commodity selection varieties, personalized marketing methods for specific customer needs, quick delivery and service delivery, etc.

Some shopping websites offer bargaining services.

For example, Greentoe, an electrical appliance retailer, allows customers to bargain at the average market price. To a certain extent, this service can improve customer satisfaction: of course, not all cases work.

In addition, some electricity providers allow customers to bargain on bulk purchases to encourage customers to buy more things at once.

Five, create APP mall

Another effective way to attract customers is to create a APP mall linked to the website platform.

Embedding a APP mall on the third party platform will help to increase sales and attract existing customers to return to the original shopping website.

Today, iPhone and Android have been very successful in this area, and so are Google eyeglasses.

Some online game makers also consider this option.