David Gandy Endorsed M&S Underwear, Consumer Response Is Flat

According to reports, the international top male model David Gandy (David Gandy) and the British Martha Marks (Marks & amp; Spencer) cooperation, launched his personal design and endorsement of men's underwear and pajamas series, but consumer response is flat.

　　 Advertisement in David Gandy Tight shorts, perfect facial lines, blue eyes, tight muscles, and brown skin all reflect their mature and sexy masculine charm. This advertisement perfectly explains the characteristics of the Marks & Spencer underwear series in Martha. Surprisingly, this move by Martha general stores has discouraged traditional middle-aged consumers.

Jenny Murray, a consumer, said he had always been a fan of Martha's department store and his first underwear was bought by Martha. Martha The service attitude and the quality of underwear are impeccable, and they trust Martha department without any conditions.

But David Gandy's underwear advertisement has insulted our traditional middle-aged consumers. Martha thinks that the only way to get sexy is to have underwear market. I have always hated half naked women selling hue for sale. Now Martha is so disappointing to use half naked men to attract customers.

Men, like women, are anxious about diet and exercise. They do not need to find a perfect man like David Gundy to stimulate themselves. All in all, Martha's move was a failure. He would never buy men's underwear from Martha's department store again.

Other consumers also think that Martha's choice of David Gandy's endorsement of his underwear is not a wise move.

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Compared with rival Nike, Adidas is generally considered to be not fashionable enough to keep up with the trend and is not attractive to female customers. In order to compete with Nike, Adidas has made every effort to develop its design business.

The company excavated three designers from Nike: Denis Dekovic, Marc Dolce and Mark Miner. The first designer is in charge of football business, the second is in charge of basketball business, and the third is footwear design. He left Adidas to join Nike in 2008.

Adidas announced the establishment of a global design director last week and was held by Paul Gaudio. In 2015, the brand design studio opened in Broolyn, New York, to keep pace with the latest trend of sports and high street. The design team will take a lateral approach and "explore the design guidance of the brand".

To better carry out this task, the three swordsmen from Nike will work closely with Adidas's design team at heto Olah headquarters in Bavaria, Germany, and the US Portland.

The brand says it has design rooms in Shanghai, St Paul and Tokyo.

According to reports, James Carnes, the design director responsible for professional sports business and Dirk Sch nberger, who is responsible for the design business, now report to Paul Gaudio.