O2O New Play: Store Is The Core

　　 Local life needs urgent breakthrough

" Local life services It has been nearly five years since birth. The simple group buying mode is out of date. Feng Xiaohai, who has experienced the shuffle of the group buying market, thinks that the local life service should break through on the existing basis, and from the original low price discount to the customers to turn to how to enhance the customer's consumption stickiness. It's hard to say that the group buying mode that simply subsidized money will be developed in the future.

From the hundred regiment war to the present situation of "Three Kingdoms" in the market, Group buying It has already gone through the intense competition period of the ebb tide. Today, only the US group, the public comment and the Chinese are still fighting for the market share, and another round of advertising, discount, and channel sinking strategy make these three groups at the top of the group buying.

In the eyes of Feng Xiaohai, only provide Low discount The mode of group buying needs to evolve, and now more is the prepayment mode that provides consumers with various kinds of card vouchers, so that consumers can go to the shops to consume, thereby stimulating them to spend many times.

　　 Business circles around stores

Full net was purchased by Suning in January of this year. After that, the network was still maintained independently. Feng Xiaohai served as the head of Suning's local life business department. Feng Xiaohai believes that under the complete framework of Suning group, O2O can play its due role.

Feng Xiaohai said that the comprehensive business circle will be formed within 3-5 km around Suning store. It will be able to connect the businesses that are willing to cooperate in the business circle by using App. "Local life services will mainly appear in the form of full net, catering, hairdressing, fitness and leisure can enter this platform, share user information with Suning, we form O2O network alliance."

The idea of the business circle model is not an unreachable goal for Suning group. Feng Xiaohai said Suning has stores in all parts of the country, and will also set up life square. For Su Ning, who focuses on the O2O path, the rich group structure will help the realization of innovative business.

　　 Tourism O2O is a breakthrough

Tourism O2O is a big cake. It is not enough to just spin around restaurants, leisure and other projects. Feng Xiaohai said, six or seven of the tourism resources are still online, in the current tourism market, many well-known travel agencies have set up offline experience shop, but the two line mode has not been integrated well, he believes that this market space is worth exploring more.

Full screen App offers local tours, peripheral tours, outbound tours and other whole categories of tourism and holiday projects. However, it involves more competition in the online tourism market such as intense hotels and tickets. It focuses more on providing tickets and other tourist services. Users can set up experience shops in Suning stores through online understanding of specific projects, and invite tourists to speak and popularize them. This experiential shopping can make consumers who are not familiar with network channel travel generate consumer confidence.

Although the tourism O2O plan has not yet been formed, Feng Xiaohai has put forward the idea inside the Suning group. He said that on the basis of the tourism O2O project, it can also drive sunning stores' sales of outdoor equipment such as cameras, bags, and so on, which will contribute to the transformation of Suning's traditional electrical appliances sales image.