Town Lake Embroidery Has Added More Than 100 Trademarks In Two Years.

In order to ensure that their embroidery brands are protected in the international market, Shen Delong, the town's "embroidered Lang", has registered his trademark "Wu Xiu Huang" in 24 countries in the world through Madrid's international registration and one country registration.

Shen Delong graduated from the Oil Painting Institute of The China Academy of Art in 1990. He founded his Shen Shi embroidery workshop in Zhen Hu in 1993, and later renamed it "ancient Wu embroidery emperor". The use of "modeling," "color", "perspective" and other techniques in the oil painting created the "three scattered needles" to make the concept of "embroidery" the largest. limit It extends to "painting" and has the artistic charm of lifelike and vivid modeling of oil painting. So far, 25 brand chain stores have been set up throughout the country.

According to the relevant person in charge of the industrial and commercial bureau of the high tech Zone (Huqiu), nowadays, in the town embroidery industry, like Shen Delong, there are more and more people who have built their own brands to protect their intellectual property rights or expand their brand influence, just like Shen Delong. In the past two years, more than 100 registered trademarks have been added, including 25 international registered trademarks. Before 2010, there were only 38 pieces and no 1 internationally registered trademarks.

After years of development, Zhen Hu embroidery industry A number of brands that have certain influence in the industry have emerged. In 2010, under the guidance and support of the industrial and commercial bureau of the high tech Zone (Huqiu), the Zhen Hu embroidery Association obtained the collective trademark of the "Town Lake embroidery" geographical indication, so that the brand owners in the industry could use the trademark if the product provided by the brand conforms to the relevant standards. However, some brand owners believe that their embroidery level is already higher than the general level in the industry, and has certain characteristics, so it is necessary to register their trademarks to help the market treat differently. In addition, some famous brands are frequently affected. tort It is another important factor that they insist on playing their own brand. For example, Shen Delong registered the first trademark "ancient Wu embroidery emperor" in twenty-fourth categories in 2000. However, with the gradual expansion of the brand influence, a number of famous brand names such as "ancient embroidered Wu Huang" and "embroidered emperor" appeared on the market, which affected the normal development of "ancient Wu embroidery emperor". In order to protect his rights and interests, Shen Delong began a protective registration in 2010 with 5 other categories related to embroidery.