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"Black Friday" Opens Luxury Discount In Guangzhou

2014/11/30 16:38:00 25

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   Department store

By Thanksgiving Year-end Market

For example, most of the commodities of Guangzhou friendship main store are 50 percent off, members fold 10 percent off and 3 times points; the tianbai Zhongyi store wears 50 percent off of the tide type, the members fold 10 percent off, the modern department stores six stores start up 400 yuan for 1000 yuan coupons, the sea seal has another big city 2~5, and the members enjoy a discount of 10 percent off.

More department stores rush to open the "black Friday" business. The ten year operation of the new store has been renewed for 200 times and 200 times. Members enjoy three points.

Abroad, black Friday is the peak of the annual passenger flow. But the domestic Carnival Carnival "double 11" has just come to a close, and businesses are pushing again and again.

"Nowadays, business is not easy to do. Even if the" double 11 "overdraws the consumption power, it still needs to be done at a discount. Taking advantage of this node and turning the season, we hope that discounts can drive sales. A department store member sighed to the Guangzhou Daily reporter. In recent years, various promotions have been planned.

Another department store veteran told the Guangzhou Daily reporter whether it was not important to make promotional articles around Thanksgiving Day. Businessmen chose the occasion or opened business or held special sales promotion, mainly because of the opportunity to see the peak season of middle age consumption. The fourth quarter has always been a year-round consumption climax, plus this time the weather turns cold to stimulate sales of cold or sell new year's day and Spring Festival desire, so many businesses have entered the market in advance to prepare for war, with a view to sprint the year-end results.

Luxury brand

Preferential strength advance ahead of schedule Clear goods

Reporters found that this round of big promotion, many department stores not only known as the sales promotion is the biggest wave of the year, but also launched a variety of premium concessions, the new hundred stores yesterday even launched the birthday on the ID card to send 100 yuan, a hundred points card.

According to the observation, the participation of the major brands this year is greater than in previous years, especially luxury goods.

Yesterday, in Guangzhou friendship mall, Guangzhou Daily reporter saw BALLY, CERRUTI 1881, G&H and other first-line brands have launched the lowest 50 percent off discount. At CERRUTI 1881, sales staff told reporters that most of the products were sold in 40 percent off, and the members folded 10 percent off (equivalent to 46% off). "At this time in the past year, the minimum is only 30 percent off, and the discount is not included." Sales staff said.

A luxury agent told the Guangzhou Daily reporter that domestic consumption was in the doldrums, and the biggest impact was luxury sales. China's luxury goods sales declined for the first time in more than 10 years or so. Therefore, some luxury brands are going to discount in advance.

Consumption suggestions

   clothing Half off can sell.

Yesterday, reporters visited a number of shopping malls, although not crowded, but a number of department stores have expressed expectations. In the new store, the reporter saw that when the mall opened, a large number of customers poured into shopping malls. In the Guangzhou friendship ring shop, the car waiting for the entrance to the parking lot was on the way to gold rush.

A department store official said that although the "double 11" Tmall set a daily sales of 57 billion 100 million yuan, however, after all, the current consumption is still the mainstream. On the other hand, the department store industry has always looked at the sky, and the strong cold air has reached Guangzhou on the weekend. It is expected that the results of this round of sales promotion can be achieved.

The official pointed out that Thanksgiving promotion launched a year-end promotional spending boom. Next, the promotion of shopping malls will take turns. The person in charge of the clothing, clothing goods half off can start. "Although the scope of discount will be more than the end of the year, but the early purchase and early wear, and the more backward, the richness of style and number can not be as good as it is now." The responsible person said.


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