Offline Retailers Are Holding Together To Fight Against Bad Money From Traditional Electricity Providers And Banning Good Money.

　　 tradition Online retailers Bad money drives bad money away.

The United States "black five" just came to a close, and the birds and men completely ignored the "double 11" expansion rhythm slowed down sharply, relish the Chinese electricity supplier "win a complete victory", said what "black five" revenue only "double 11" 1/4. Totally do not ask "double 11" "sales myth" how many "brushes", how many returns, how many sellers are sad tears.

Some e-commerce platforms are a big market. They neither operate commodities nor provide services to consumers. They rely on rents and advertisements. Others are the online commercial real estate which is overbearing and exposed. It is similar to adjusting the traditional department stores before spanformation.

The traditional electricity supplier's super revenue ability and profitability are essentially built on the landlords' old style of killing the goose that lays eggs and doing everything they can. Net spanmission of a treasure 8 million sellers, earn less than 300 thousand; a cat 60 thousand businesses, less than 10% of the profits. "Let the world have no difficulty in doing business", the good wish is contrary to fact. Some traditional e-commerce platforms hardly have good business.

The "split" of traditional electricity providers is also reflected in the spirit of the Internet, which advocates openness and cooperation, but clamours to "fight the retail industry without the ability to fight back". It claims to create consumer carnival, but once intended to dominate the "double eleven".

At present, the retail industry emphasizes the return to the essence, focusing on consumer demand, building an efficient supply chain, reshaping the business capacity and upgrading the service level, and has become the adjustment and spanformation direction of all kinds of retail formats. However, some traditional e-commerce platforms still rely on their "big black and thick" to catch profits, do not operate, do not do services, do not directly contact consumers, still earn a lot of money.

It can be asserted that tradition Online retailers It is not a representative of the advanced productive forces. Its impact on physical retailing is similar to that of the Yuan Dynasty. Some platforms are filled with too many gimmicks, such as price increases, discounts, shoddy, old and new prices, false rises, real price increases, unavailability of goods and so on. Fraud is widespread.

As a result, Cai Hongping, chairman of Deutsche Bank's Asia Pacific Investment Bank, delivered a speech on "the 4 industrial revolution in Europe and America. China is still crazy about buying and selling Taobao's cheap goods."

In the long run, the traditional e-commerce platform may not be able to compete with goods, services, logistics, supply chains, Amazon, Jingdong, Suning and other rivals. They rely heavily on the Internet financial sector, and the bad debt rate is over 10%. In the direction of big data, Baidu's technological strength and innovation ability will undoubtedly be much stronger. In the future China's retail market, some platforms are still strong forces, but today, such a "super hegemony" oligarchy may be fading away.

　 Offline retail should focus on firepower competition. Online retailers market share

Today's predicament of physical retailing is, of course, the cause of the impact of the electricity supplier, but it is also the result of the combined effects of various factors such as economic downlink, policy adjustment, consumption change and so on. Nowadays, more and more entity retailers have awakened, constantly strengthening the "internal strength" training of commodity management, customer service and so on, and the "short board" has been gradually made up. Today's offline retail has become a traditional enterprise in the traditional sense.

For e-commerce, offline retail should attach great importance to the strategy, continue to increase the upgrading based on Internet thinking and mobile technology, comprehensively enhance the construction of information and intelligence, speed up the spanformation to the full channel and O2O direction, but at the tactical level, we must bravely fight with the electricity supplier. Competition with e-commerce is by no means conservative, nor is it a trend of resistance, nor is it a rejection of innovation and change. It is to get rid of tradition better, develop electricity providers better, and embrace innovation and innovation more actively.

This competition should take the initiative to compare the price of the bidding platform, eliminate the myth of "low price of electricity providers", and give full play to the advantages under the line, lay a good combination of commodities, catering, entertainment, culture and other "combination cards", and make a combination of various commercial elements such as price, quality, service, experience and so on, and gradually integrate into network factors and mobile technology.

In the future, retail sales may be "one body and two wings", but at this stage, the electricity supplier is the biggest natural enemy of physical retail, because in a certain period of time, the capacity of the market is always limited, and the growth of consumption is also not infinite. There will not be any stock or increment waiting for the physical retail to occupy. All the share must be "captured by force", and all the increments must be "eaten by the tiger."

Competition is the form of retailing. Physical retailing should be the most familiar with competition and best at competition. The enterprises that survive to this day are all battled with war. No matter it is not just a narrow escape from death, it is the price war and marketing war that electricity providers are best at. In today's extremely difficult market conditions, competition is the only way out. The only way to survive is to live boldly to survive today and usher in tomorrow.

Hold together and make a sound effort to strive for a fair environment.

There is no doubt that the balance of national and local policies is becoming more and more inclined to the electricity supplier. This is a great injustice for the troubled retail entities.

Although Ali claims to pay taxes according to the law of the country in which the business is located, Target, best buy and Home Depot's "Alibaba business tax loophole is only a matter of time".

At least in mainland China, there has not yet been established a tax system for electricity suppliers. A large number of electricity providers have not been included in the existing tax system, and tax authorities have not taxed online shops that are the same as those of physical stores.

Even a small number of taxpayers are enjoying a great deal of preferential policies, such as the business tax rebate 40%, the value added tax rebate 7%, the income tax refund 18% and so on, all of which envy the envy of the entity retailing.

Moreover, while enjoying more than ten years' tax exemption policy, the electricity supplier is quite absent, which leads to the spread of fake commodities and fraud on the electronic business platform of the cat and dog. Even Liu Qiangdong can not help saying, "fake is the biggest bottleneck for the development of the electricity supplier".

Up to now, the retail sales of electric business have made an annual sales of 2 trillion, accounting for 10% of the total retail sales, but basically they do not need to pay taxes. In fact, they are almost not regulated. On the double day of the ice and fire, physical retailing has placed so many jobs and contributed many years of tax revenue, but even now facing the crisis of life and death, many years of tax cuts and industrial and commercial water utilities are still unable to land. The sharp contrast is puzzling and deepens the difficulties of offline retail.

American entity retailers jointly boycotted Ali and lobbied congressmen, demanding a bill to stop business tax loopholes. Ali has just entered the US market, and they can act immediately. This is the brilliance of American enterprises and the place for Chinese enterprises to learn.

In view of the low concentration degree of retail industry in China and the lack of a truly national chain enterprise, it is more important and urgent for the entity retail enterprises to hold together and warm up.

If the whole country's offline retail can speak with one voice, holding 9 of the retail sales of the market share will have boundless power. At least, it will not be a business model difficult to say that the impact of advanced Ali, all of a sudden, will not be the loss of a serious electricity supplier has played a no return power, will not be the electricity supplier that is not brilliant marketing so-called cover up the voice and edge.

However, due to the lack of a strong organizer and coordinator, the retail businesses have been doing their own things and scattered for a long time. Until the Lianhe network organized an "lotus lotus" and "China Shopping Festival", people saw the hope of union.

"Lotus lotus action" and "China Shopping Festival" were the first to test their strength, attracting 136 enterprises and 1.6 000 stores to participate enthusiastically. About 10000000000 of sales were harvested, with an average increase of 158%, showing strong competitiveness. But from the point of view of resources integration, there is hardly any substantive launch, even centralized propaganda and promotion is not much, let alone appealed for tax reduction and burden reduction.

If "Lotus operation" can really speak for the retail entity, it can really play a role of cohesion. It can really lead to the integration and cooperation between offline retailers, so that more enterprises can join together to call for taxes on electricity suppliers, strengthen supervision and reduce tax burden for retail entities, so the balance of competition may return to the origin of fairness.

If there is such a day, the United business network is really meritorious.