How To Innovate Children'S Clothing Sales

Based on the growth of the shopping guide, the support services for the joining customers and the satisfaction of the guests, some brands have always attached importance to the training of the terminal shopping guide. To this end, there are a number of full-time posts for enterprises to set up training lecturers. There are few initiatives in clothing enterprises. The headquarters of the company naturally bears the responsibility of terminal training: what kind of content should our terminal shopping guide train?

Let's first take a look at what kind of occupation is shopping guide and what essential conditions do we need to make a guided purchase?

From the literal point of view, "shopping guide" is the word "guide" and "purchase", that is, "guidance" and "purchase". The core of shopping guide is to guide customers, help customers to choose, and achieve the purpose of customers buying in stores.

When do we need the help of our shopping guide? What kind of help do we need? Will our help produce the effect of buying? Why do customers accept and believe in our help? This is the main content of training, which helps customers need skills, mentality and knowledge, so that the persuasion of buying can be achieved.

Take eggs for three cases to illustrate the problem.

What is skill? Let's take an example: there are two adjacent snack stands, two different ways of selling, and a good egg for the customers. One asks, "boss, do you want eggs?" another shop gives customers a good egg and asks, "boss, add one egg or two eggs". Sale As a result, we naturally know who will sell better. This is skill. What kind of language causes customers to guard against? Shopping guide Reception at terminal customer Skills must be known and applied in the process. Good skills can make the shopping guide get twice the result with half the effort. These are skills.

What is mentality? Let's give an example: which is better to sell eggs and duck eggs? Everyone knows that eggs are good enough to sell for customers. Why? Is it cheaper? Is it more nutritious? No, research shows that chickens are more excited than ducks after laying eggs, and they are all around glistening, arousing attention! This is the mentality of terminal sales - excitement. In the terminal, always look for excitement, can maintain excitement, affect the excitement of infection to customers, sales are completed, this is the state of mind.

What is knowledge? Let's take eggs. For example, the shop that sells egg wine asked me, "boss, do you want an egg or two eggs?" I said, "come on, how much is it?" how much is it? "8 hair", "an egg is 8 cents, and the family is usually 5 cents. You are so expensive."

"The boss, you don't know, our eggs are farm eggs, the soil eggs are very rich in nutrition, a top of the ordinary egg nutrition two."

"Let's have one."

Combined with the actual needs of store sales, the three aspects of training are enough skills, mentality and knowledge.