Discount On Brand Clothing Opens The Christmas Mode At The End Of The Year.

The carriage, the golden brass bell, the sparkling Christmas tree, the naive Santa Claus, plus the cheerful music, although there is still a period of time before Christmas, the city of Hong Kong is permeated with the festive atmosphere everywhere.

Beginning this week, the traditional department store industry in Hong Kong formally entered the "Christmas mode", and sales promotion activities continued. In order to compete for the business opportunities at the end of the year with the electronic business, some of the big brands that had little discount appeared a phenomenon of "blocking the waist", and the discount was Ji Xinkuan.

Department stores enter "Christmas mode"

The price is straight down, the integral exchange, the full gift giving, the multiple times integral, the repaid cash.

Yesterday morning, reporters saw many large shopping malls in downtown area. Although there were ten days away from Christmas, the atmosphere of the festival was very strong. Besides the layout of the shopping malls, Christmas promotions were also closely followed by a wave. It is expected that during the Christmas season, sales activities will reach a climax.

"I just bought a new sweater for my son last week, and hit 30 percent off, and this week has already hit 50 percent off!" yesterday morning, Ms. Chen, who was trying to buy a down coat for the children in the children's clothing area of the central shopping mall on the 3 floor, repeatedly sighed after she changed the circle. "I knew it would wait for a long time, and it would be more than 100 yuan cheaper in a few days."

Buy it again?

"You can buy it! Now the discount is already a Christmas discount. During the festival, there are more activities in the shopping mall, such as gift giving, credit card sending, and so on. But now the 8 times integral activity is also good!" the salesperson said with reluctantly: "we do not know that this year's clothing discount will be so much!" it is reported that in previous years, brand clothing fell to 50 percent off, it was only discounted during the season change, and the activities were all old, and this Christmas has not yet arrived, many of the new season has dropped to 50 percent off.

Big brands are also beginning to lower their status.

It is worth mentioning that many former "capricious" brands also began to lower their status, and some prices even "cut back".

Suning Plaza, a high-end

On weekdays, apart from members enjoying 12% off discounts, there are very few discounts. This year, the discount for Christmas season has been put to 20 percent off.

Ms. Wang looked at a new down jacket priced at 2899 yuan, but felt that it was still more expensive after 20 percent off. At that time, the promoters said they could apply to the store manager to allow her to enjoy the Christmas day discount in advance.

In the end, Ms. Wang bought this down jacket for less than 2000 yuan.

"There is no way. Now the promotion of electric business is going on in a short wave, and the physical store will not act even worse." another female saleswoman who rarely discounts at the discount told reporters, "if you don't rush to the two promotion nodes of Christmas and new year's day, this winter sales will not improve again."

As a result, the new Christmas season discount for the brand new dress has dropped to 40 percent off.

It is reported that this discount is the lowest discount for the brand, and the previous discount is all over the old season.

Yes

The Christmas season is on a discount. Industry insiders say that the market sales of some high-end and luxury brands are also experiencing bottlenecks due to the impact of the economic environment, and the popularity of Shanghai's panning forces more and more high-end brand entities to begin to join a larger group of discounts to catch the eye of the consumers.

In addition, at the end of two months, the bustling online shopping market has brought some pressure to the sales of physical stores.

"From the" double eleven "Carnival to the" double 12 "feast, to the present" Tmall Christmas season "," Jingdong Christmas Carnival season "," Suning Christmas early purchase "and so on, so that consumers can't afford to rush.

A store marketing staff admitted.

Clothes that you like can be released now.

In the interview, reporters found that with the approaching of Christmas, many brands of shoes and clothing discount reached 50 percent off, plus shopping malls full gifts, multiple points and other activities, the decline is quite tempting.

Therefore, there are beautiful clothes and beautiful shoes that you like, so you might as well buy them now.

Because at Christmas time, although the discount rate is almost impossible, there will be discount activities such as bank card sending coupons, even if the overall price may be lower than now.