2014 China Textile And Garment Brand Annual Work Conference Successfully Held

To promote the implementation of the brand development strategy of China's textile and garment industry, the 2014 annual conference of China Textile and garment brand sponsored by the Ministry of industry and information technology and the China Textile Industry Federation was held on December 15~16 in Haining, Zhejiang province.

This conference summarized the annual brand building work of textile and garment industry, issued the "China textile industry brand development report" in 2014, issued the Ministry of industry and information technology and the China Textile Industry Federation "focused on tracking the cultivation of garment brand independent enterprises (2014)", the 2014 textile industry brand cultivation management system effective operation list of enterprises; released the list of top 50 brands of textile and apparel industry brand value jointly evaluated by China Textile Industry Federation and China Standardization Research Institute, and issued a certificate for the key brand enterprises, brand cultivation pilot enterprises, brand value 50 top business representatives; meanwhile, three business seminars, original design brands and brand internationalization were held.

The meeting was chaired by Sun Ruizhe, vice president of China Textile Industry Federation, Yang Shibin, President of China Knitting Industry Association and sun Huaibin, Deputy Secretary General of China Textile Industry Federation.

Zhu Hong, member and chief engineer of the Ministry of industry and information technology, and Wang Tiankai, chairman of the China Textile Industry Federation, attended the meeting and delivered speeches. They passed the train of thought and arrangement, attention and hope of government departments and industry organizations on brand building, and affirmed the unremitting efforts and achievements of textile industry in brand work.

Sun Ruizhe, Zhang Li, vice chairman of the China Federation of textile industry, Chen Weikang, Secretary of the Party committee, Vice Minister of science and Technology Department of the Ministry of industry and information technology, Wang Wei, deputy director of the Department of consumer goods industry of Changsha, and Dai Feng, mayor of Haining municipal people's government, attended the meeting.

China Apparel Association, China Household Textile Industry Association, China knitted Industrial Association, China Chemical Fiber Industry Association, China Textile Association, China Standardization Research Institute, China Federation of Commerce and other units, industrial departments and industry associations, enterprise representatives and news media representatives gathered in various places, and the scale of the meeting was nearly 300.

Zhang Li, vice president of China Textile Industry Federation, issued the "2014 annual report on China's textile industry brand development".

"Report" pointed out that 2014 is the starting point for China's economic growth shift, and the Chinese economy has shown a new normal from high speed growth to medium and high speed growth.

In 2014, it is also a key year for the textile industry to upgrade and build a strong textile nation.

The brand building of the textile industry shows the strong support of the country in brand building, the highlight of the industry brand service, the healthy and rapid growth of the brand enterprise, the brand development showing new characteristics and new trends, and some outstanding problems remain to be solved.

The "report" analyzed the new situation faced by the textile industry under the new normal with six "new" points. It pointed out that recognizing the new normal, adapting to the new normal and leading the new normal are of great significance to vigorously promote the brand building of the textile and garment industry.

The "report" also reported on the planning and standards, brand cultivation pilot and regional brand experiments organized by the brand Work Office of China Textile Industry Federation, focusing on tracking cultivation, brand report release, and brand promotion platform construction.

Chen Dapeng, executive vice president, President of Chinese home textile industry association Yang Zhaohua, Secretary General of the China Chemical Fiber Industry Association, Secretary Yu Ping, respectively made the clothing industry brand development report, the home textile industry brand annual report, and the chemical fiber industry collaborative innovation report, in-depth analysis of the new characteristics, new situation and new trend of the clothing home textile brand construction, and the new development and new ideas of the chemical fiber industry collaborative industrial chain terminal innovation and development.

Focus on tracking, brand cultivation and value evaluation convergence interaction

In 2014, the Ministry of industry and information technology, together with the China Textile Industry Federation, and based on the 111 "focus on tracking and cultivating clothing brand independent brand enterprises" identified in 2012, and through the recommendation of the provincial industrial authorities and professional associations, and based on the data of enterprises' declaration, 120 lists of "2014 focus on tracking and cultivating clothing brand independent brand enterprises" were confirmed.

According to the Ministry of industry's quality brand work task requirements, with the support of the local industrial authorities and industry associations and regional brand pilot areas, in 2014 the textile industry organized 114 enterprises to participate in the brand cultivation pilot work, and jointly selected 12 brand system effective operation enterprises with the Ministry of culture brand cultivation Office.

In addition,

With the support of the Chinese Academy of standardization, the China Federation of textile industry has formulated the national standard of brand value evaluation: textile and clothing, footwear and footwear industry, and jointly carried out the evaluation of brand value by the Chinese Academy of standardization, thus producing the "textile and clothing brand value evaluation 50 strong" enterprises in 2014.

Among them, 40 brands worth more than 500 million yuan, 4 home more than 10 billion yuan.

The conference released the key track cultivation in 2014.

Independent brand enterprises, textile and garment industry brand cultivation management system, effectively run the list of enterprises, textile and clothing brand value evaluation top 50 enterprises, and awarded the certification.

Gao Dekang, chairman of the board of directors of Bosideng International Holdings Limited and chairman of the Zhejiang board of Limited by Share Ltd, Shi Chang Jia, respectively, gave a wonderful speech on the typical experience of their own brand development.

Seize the hot spots and draw together the great blueprint for building a brand power

This conference focuses on the hot topics and three key topics of business mode innovation, original design brand, and brand internationalization. In the form of seminar, the industry renowned experts and outstanding entrepreneurs have made in-depth discussions.

In the thematic forum of business model innovation and development, vice president Wang Yao of China business association made the keynote speech with "mode innovation is the only choice of clothing enterprises". At the same time, Zhang Haiyan, Secretary General of the Circulation Association of China Textile Industry Federation, Zheng Chenai, President of Wenzhou clothing chamber of Commerce, Gong Wen, vice president of Qingdao red collar Group Co., Ltd. and Zhejiang Li Qiaomei manager of Li Qiaomei Technology Co., Ltd. respectively carried out a deep dialogue on the growth brand business model innovation under new environment, the revelation of factory direct sale mode under the new normal, the implementation of O2O for customized brand, the difference between traditional enterprise and electric business management mode.

In the fashion original design brand thematic forum, Zhang Qinghui, vice chairman and Secretary General of the China Fashion Designers Association, made the keynote speech on "culture confidence as the soul and design as the core to promote the building of brand power". At the same time, Shen Yongfang, President of Shenzhen garment industry association, President Qian Feng of Hangzhou Fashion Designers Association, chairman of Shenzhen garment industry Co., Ltd. Zhou Sheng, deputy general manager Ni Guochang of Jiangnan Buyi Clothing Co., Ltd., respectively, discussed the topics of innovative personnel training, new opportunities for the development of original designer brand in the Internet era, the designer's brand role in industrial pformation.

In the thematic forum of brand internationalization, Xu Yingxin, executive vice president of the textile industry branch of the China Council for the promotion of international trade, takes the theme "the progress of China's textile industry's pnational layout and brand internationalization" as the theme, and deeply analyzes the new progress, types and key points of the internationalization of textile and clothing brands; the chairman of Gao Dekang board of directors of Bosideng International Holdings Limited, chairman Tu Hongyan of Wan Shi Li Group Co., Ltd., Zhang Fengwei Secretary General of Shenzhen underwear industry association, chairman of BASIC EDITIONS Li Jianguo, respectively, on the experience of the internationalization of their own brands, the regional brand of Shenzhen underwear brands, and the experience of export processing enterprises in the pformation of their own brands, etc.

In addition, in order to promote the effective docking between traditional industries and the Internet platform, the conference arranged for a visit to the Alibaba headquarters in Hangzhou. The manager of the public affairs department of Alibaba group, the manager of the Department of public affairs, exchanged and discussed the successful experience of the electricity supplier with the participants.

The participants represented that the conference was of great significance. It not only conveys the work mentality and dynamics of the relevant government departments and trade associations, and grasps the overall situation and new features, new trends and new situations of the brand development of the industry. At the same time, it also makes a professional and in-depth analysis of the key links and hot topics in the development of the brand, and puts forward some suggestions and guidance for the development of the brand enterprise. The conference will play an active role in accelerating the brand building of the Chinese textile and garment industry.