Unable To Bear The Burden Of Costs, Business Entities Call For Policy Support.

"The new world has been insisting on the practice of doing festivals and festivals, and a variety of marketing activities have been basically uninterrupted for a year. In fact, this has weakened the end of the year to a certain extent. Blowout effect 。 And I think, with the increasing investment in marketing every year, our input is not directly proportional to the final result. " Yao Lu explained to the Business Daily reporters that the real business is facing difficulties.

In the past two years, Physical shopping mall More or less feel the squeeze from the electricity supplier. The rapid development of the electronic commerce platform has brought about a marked change in the consumption demand and mode of the real business. "Double eleven" and "double two" have diverted a large number of customers from physical stores. There is no doubt that even the usual passenger flow to shopping malls is decreasing compared with the past few years.

　　 New World The above people, who were the first eight hundred partners, expressed the same feeling to reporters. "In the beginning of 2014, we are also consciously reducing the frequency of promotion. We hope to use other means to attract customers to the shopping mall again." Fan Chensheng said.

Compared with the electricity providers who do not pay rent or pay taxes, physical stores open their doors every day to do business. They are faced with huge costs such as rent, labor, electricity and water. However, the deterioration of the business environment has brought them great pressure.

Many industry insiders suggest that entity businesses should "embrace the Internet". At present, the business state of electricity has been developed steadily and steadily. It is not the question of who will replace the entity business, but the problem of how to integrate future trend. Some new entity businesses even include people's traffic monitoring in planning, providing data analysis for marketing.

"Solid commerce is the base of city commerce, and the development of cities can not be without entity commerce. A shopping mall like the new world. Although the operating area of 210 thousand square meters is very high every day, we must open our doors every day. At the most time, we also solved the employment problem of six thousand or seven thousand people. So I hereby call on the government to give some policy support to the store.

　　 Yao Lu To reporters, "we recently drafted the relevant proposals, calling on the government to reduce the property tax levied by commercial department stores, and utilities and other utilities can be charged at a special price. In addition, whether we can win some policy support, such as opening duty-free shops in the city center or in our own stores. In fact, we have all these resources, and now we must strive for national policy support. "