Dress Guide Salesman'S Speaking Skills: Nonsense

The image of terminal is summed up in four aspects: store image, service, sale and product.

What is the impact of these aspects on brand image? First, if the store's image is good, it will naturally attract more customers. Second, only when customers enter the store, can they provide services to him, good service attitude, give customers a good impression, a relaxed shopping environment, customers are willing to stay and see products and listen to introductions. Third, customers really want to stay, and they can sell products with skilled sales skills. Fourth, while purchasing agents understand products and master rich product knowledge, they can sell products better, sell value for money, and even get value for money.

The four aspects are interrelated and progressive. They are also the four basic skills required in the process of building the terminal image.

The store service in the image construction should have the consciousness of innovation, and can not always use the same language and thinking to deal with the changing needs and the more and more critical requirements of the customers.

For example, "try it on" is all.

Because customers must try on clothes.

"This is not bad, but try it." it is because the salesperson lacks professional knowledge and fails to recommend suitable styles to customers. As long as they see which clothing they are looking at, they say it is good, causing customers to distrust.

The recommendation can be said to be a guide's own performance so that customers do not take their suggestions as one thing.

If you want to compete for more market share in the competitive clothing market, you have to do something different from competitors in many details, including communication between customers and customers.

So, how can the terminal's shopping guide create a "gas field" that attracts consumers? For example, for trying on clothes, first of all, we must seize the opportunity to guide the purchase and not to put forward the trial proposal too early; secondly, we must try to be confident that this confidence can be shown through the strength of the language and the limbs. Once again, it is recommended not to give up easily when trying on it. If the other party refuses, we should think of the good reasons for asking the other person to try again, and let the customers feel reasonable, but we suggest that they should not try more than three times. Otherwise, they will let the customers have their feelings behind. Finally, setting up a professional consultant image and gaining the trust of customers in front of the customers will play a positive role in promoting the shopping guide recommendation.

Many consumers hate the word "try on". In the face of this situation, shopping guide can say: "Sir, you really have a very good eye."

This dress is the hottest one we sell this week, selling five or six pieces every day.

With your figure, I believe you will have a good effect after wearing it. Here, there is a fitting room. Please follow me to try it on to see how it works.

If the other party is still not moving, the shopping guide can say: "Sir, in fact, everyone wears different effects, even if I speak it well, if you do not wear it, you will not see the effect."

This is fair and reasonable, and consumers will not dislike it.