Balmai Two Creative Director Set Off Design And Social Debate

In addition to the deep-rooted classic style of founder Pierre Balmain (Pierre Balmain), it is harder to erase the power to restart the brand. Olivier Rousteing's appointment is even more difficult.

Balmain (Balmain) is currently the creative director of Olivier Rousteing, who appeared naked in a few days ago to interpret the 3 monthly magazine of the famous French Gay magazine "Tetu" and put it on the cover. In the interview, he also admitted that this is his own idea, which means that nude is a concept expression, symbolizing a loyalty and representation of the spirit of freedom, and at the same time trying to show naked is one of the most fashionable things.

In this Olivier Rousteing, we will invite "golden elder sister" Kim Kardashian, driver Lewis Hamilton, fashion photographer Mariano Vivanco, DJ Brodinski and rugby player Frederic Frederic to have a deep dialogue.

Olivier Rousteing's strong social skills are well known. This is not only reflected in his love of pop culture, communication with people, and wide application of social networking software. Nowadays, Kanye West, Kim Kardashian and Rihanna are not only Balmain's debut guests, spokesmen, but also friends of Olivier Rousteing.

In 2005, designer Christopher Decarnin (Christophe Decarnin) was excavated by Alain Hivelin and invited to rebuild Balmain (Balmain).

Born in 1964, Christopher Decarnin (Christophe Decarnin) was deeply influenced by Sina culture. He was full of rebellion, love literature and art, and was fascinated by all kinds of music, especially classical music and rock and roll. This is also a common feature of French designers born in his age.

He can not doubt the classic remolding of Balmain (Balmain) brand. The way of breaking the old and setting up new style is almost extreme, but the effect is remarkable. His "semi-couture" style advanced garment has brought a declining old fashion house back to people's vision.

Olivier Rousteing was born in France in 1985 and grew up in the French city of Bordeaux (Bordeaux).

After graduating from the ESMOD fashion art academy in France in 2003, Olivier Rousteing entered Robert Caavalli (Roberto Cavalli) design team.

In 2009 joined Balmain (Balmain) design team to become a brand.

One of the heads of the design team.

In 2011, with the resignation of designer Christopher Decarnin (Christophe Decarnin), Olivier Rousteing was also promoted from inside to be the creative director of Balmain (Balmain).

At that time, a young man who was only 26 years old.

In charge of 70 years of history.

It is also worrying. However, Olivier Rousteing has its own unique techniques. He conducted a digital revolution with Balmain (Balmain) with the help of Instagram, Twitter and other Internet social networking, and fashions a new French fashion house. Now it is a new image that keeps pace with the times. Of course, whether it is good or bad can not be determined solely by who decides. Perhaps it can be seen that Balmain (Balmain) did add a lot of new customers.

Olivier Rousteing also said that what he wanted to do at the beginning of his appointment was to keep the essence of the brand. Before this, the poster editor also reviewed the advanced customization process of French veteran fashion house Balmain (Pierre Balmain) with "remembering the master, paying tribute to Gao Ding".

As one of the three fashion giants in the World War II, Pierre Balmain (Pierre Balmain) is the most classic style known as the "Jolie Madame" style: active and careless elegant women.

Diana Vreeland Vreeland, the former editor in chief of Vogue, once said, "the fashion of Pierre Balmain is the essence of advanced customization". (Diana)

Adhering to the tradition of the old fashions is very important in a revolution. When Olivier Rousteing took over the brand creative director, it retained the design of the former designer Christopher Decarnin (Christophe Decarnin) to reconstruct Balmain (Balmain)'s signboard high shoulder pads, deep V necklines and high slit designs. It also abandoned the use of old jeans, bright decorative elements and street jackets. Compared with the comfortable and random aesthetics of the former sexy and modern street style, Olivier Rousteing is more loyal to hip-hop style, and is creating a more sexy and young Balmain (Army) Corps. These differences in spiritual expression are called two generations' intergenerational and sensory differences. Since 2011, Olivier Rousteing took over the creative director of Balmain (Balmain) and carried out a subtle reform of the brand in a young way of communication.