Points For Attention In Joint Selling Process
Joint selling not only meets the needs of customers, but more importantly, it increases sales opportunities.
(1) in the process of sales and service, joint selling is aimed at increasing the value and benefits of customers and meeting the diverse needs of customers.
(2) give customers more positive and supportive characteristics.
proposal
Learn to be a consultant to customers, to provide customers with more choices, suggestions and more benefits.
(3) when you recommend goods to your customers, you will always display the specific items with the fastest speed.
customer
With the help of the matching effect of goods, rather than stopping at the mouth, we can say which one to take, which will give customers the most vivid feeling and help you sell every product.
(4) always grasp
Sale
Don't give customers the impression that you are only interested in doing a big business.
Before you introduce every product to meet other needs of customers, please give him a statement.
Let the customer feel that you are starting from his immediate interests.
(5) display three products to customers to double the business, but do not stay there, continue to introduce joint sales until every customer's needs are met, and you realize every opportunity of existence.
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Any marketing concept should be implemented at the level of methodology. There must be a way to realize pactions and promote sales, and this way can be duplicated, and "spoiled marketing" is no exception.
Next, we introduce three landing methods about "spoiled marketing".
1, clever use of face psychology, from "material" to "ceremony"
In the past few years, underwear brand Triumph (Ttiumph) launched a "spoiled mode" in Japan: women can choose their favorite products on their website, put them in "spoiled shopping cart", fill in their own collection addresses, and send them to the boyfriend's mailbox by the system.
Boyfriend can choose to pay or refuse.
The magic of this method is "spoiled shopping cart".
If it is an ordinary "shopping cart", without adding two words of "spoiled", it may not be able to get the result that the boyfriend is willing to pay.
It is precisely because of the two words of "spoiled", that a "playful" behavior is pformed into "consumption" behavior accidentally, thus selling simple goods into gift sales.
Because pure underwear is just a product, but this underwear is the underwear that your girlfriend likes and wants to buy, and it will become a "gift" immediately.
It feels different to pay for the product and pay for the gift.
In addition, although the website provides two choices of "payment" and "Refusal" to boyfriends, it is actually a test to examine the "love" and "tolerance" of boyfriends by mischievous methods, and provides a reason for "boyfriends" to pay for their boyfriends.
Haagen Dazs ice cream has an advertisement saying "love her, invite her to eat Haagen Dazs" is also the use of this psychological classic case.
Because this sentence will make men ride on the tiger, implying that not to invite her to eat Haagen Dazs means that she does not love her or not love her enough.
There is a saying: instead of being beaten passively, it is better to take the initiative to attack.
Haagen Dazs this slogan, let smart men learn to "take the initiative to attack", before his girlfriend did not speak, he invited his girlfriend to eat Haagen Dazs, Haagen Dazs ice cream into a kind of expression of love "gift" or "surprise."
That's why the expensive ice cream can live to the present.
From this we can see that spoiled marketing is actually a psychological game, and it is a promotional act that makes people "have no choice" by making use of psychological factors such as ambiguity and good face.
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