Personalization And Specialization Embodied In Sports Shoes

A small pair of sneakers can reflect the difference and individualization tendency of the masses in sports consumption.

In the past, buying a pair of sneakers can "eat" most of the sports. Nowadays, you should wear running shoes for running, tennis shoes for tennis, table tennis shoes for table tennis, mountaineering shoes for mountaineering.

With the increasing personalization, the professionalism of mass sports consumption is becoming stronger and stronger.

Consumers have increased demand for sports products with higher technology and more individualized individualization.

In recent years, around the lake and around the island race, there are plenty of amateur drivers.

Their equipment investment is often valuable.

Li Yang, a bicycle enthusiast from Xiamen, told reporters that he had invested more than 10000 yuan in a car he liked, but he felt the money was worth it.

Yang Min, basketball coach of Beijing branch of Hongyuan Sports Development Co., Ltd., told reporters: "10 years ago, the average annual expenditure of a family sports consumption in Beijing was around 300 yuan. Now this figure is close to 10000 yuan."

"The sports consumption ability of the public is increasing year by year."

Mr. Sun, who has been in Beijing for more than 10 years in the brand store of badminton, told reporters that 10 years ago, few ordinary citizens came to buy professional racquets in their stores. Most of them were cheap goods with dozens of Yuan pairs.

Nowadays, even beginners who have just studied badminton, want to pick up a good racket in the shop.

"All carbon frame, custom made racket line, sweat absorbing and skid resistant hand glue..."

Pursue comfort and professionality and become lovers gradually.

New standard.

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Like consumption, sports service industry also presents a trend of alienation, individuation and facilitation of travel, from "buying goods" to "buying training".

The youth sports training market is expanding, and tennis, badminton, swimming, taekwondo and other training institutions are booming.

Yang Min disclosed that due to the increasing number of training business, the company plans to introduce 30 basketball coaches to meet this year.

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"This year's" government work report "put forward to promote green consumption, and sports consumption is the best green consumption.

Bian Zhiliang, chairman of Taishan Sports Industry Group Co., Ltd., said that stimulating sports consumption demand will become a basic project and an important carrier to promote the development of sports industry.

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In October last year, the State Council issued several opinions on accelerating the development of sports industry to promote sports consumption (hereinafter referred to as "opinions").

The abolition of commercial and mass sports events, encouraging the development of professional alliances, actively introducing social capital to host events and promoting sports consumption through market mechanisms have attracted wide attention.

According to the opinion, the total scale of sports industry will exceed 5 trillion yuan by 2025.

Then, when the sports industry is ready to go, what are the new trends of the industry around the development of sports resources? Can the existing sports products and services meet the enthusiasm and consumption ability of the people? How can the supporting policies protect the industry? In this regard, this edition has launched a series of "writing on the occasion of the sports industry ready to be released" to sort out and analyze the three aspects of industry, consumption and policy in order to provide readers.

With the banner of Beijing men's basketball 3 Championship rising in Beijing Wukesong MasterCard center, the CBA (Chinese men's Basketball League) season's bustle finally came to an end.

Looking at the stands filled with fans, the general manager of Wukesong stadium operator and Huaxi international culture and Sports Development Co., Ltd. can not help but say, "how much is the value here?" and "what else can't we get 5 trillion yuan?"

In the big pattern of sports industry development, the sports competition performance industry is regarded as the tip of the industry Pyramid by the industry, and it plays a leading role in the whole industry chain.

The "super commercial value report" shows that the total revenue of China super company in the 2014 season exceeded 400 million yuan mark, becoming the most profitable season since the professionalization. Each club received a dividend of about 10 million yuan, up 5 million 700 thousand over the previous season.

For these figures, Zhu Xiaodong, chairman of Europe sports, believes that the club has been overly concerned about the league's performance for a long time. Now, with a series of favorable policies coming out, we feel that after a long period of market learning, we feel that the club has begun to pay more attention to its management.

As a sports operation company, UXO has signed a strategic partnership agreement with 3 Chinese Super clubs and two Sino club clubs this year. "The club hopes to use professional company strength in business development and improving attendance."

Zhu Xiaodong said.

In 2013 and 2014, Shandong's Luneng and Chongqing Lifan after consulting Europe sports, attendance rate has doubled.

"Strategic cooperation is 5 years without consultation."

Zhu Xiaodong said.

Fully excavating the commercial value of competition resources has also welcomed its own development opportunity for sporting events companies that are good at revitalize the industrial chain.

And some "unpopular" projects also feel welcome opportunities.

In recent years, frustrated Chinese Table Tennis Association tried to take the initiative. The 2015 Table Tennis Super League recently traded on the Beijing equity exchange sports industry resource trading platform.

In Zhu Xiaodong's view, although ping pong Super League has a high competitive level, "if you want to sell well, you still need a lot of packaging to meet the needs of customers".

At present, the commercial value of sports resources has not been fully developed because the sports resources and contents of sports industry chains including sports events, sports stars and broadcasting rights are relatively low.

"Good sports events need historical accumulation and it is very difficult to operate in the short term."

Yang Renwen, chief analyst of Founder Securities and sports, said: "so what we can do at this stage is to step up the competition for the most upstream sports resources."