Viewing The Industry Environment From A Small Perspective Of Shenzhen Underwear Exhibition

SIUF 2015 "small" trend and great changes in Shenzhen lingerie Exhibition

It is about to start.

The organizing committee has routinely entered the pre exhibition mode.

Compared with the past, the same brand gathered, the same activity rich, the same expectations.

This makes those who want to get to know the bottom of the world confused, is there no difference? There must be some changes, no big changes, but there are small trends.

Small, but never should be ignored, because small trends often involve great changes.

In today's divided society, you can't see the true face of the world only according to the "big trend" or the general experience. You must understand the minor trend.

"Small is the new big", small to see big, small changes tend to contain strong trends.

"Small" category germination

In the past two exhibitions, swimmers, bottoming shirts, socks, towels and other small products are an active and germinating section, and there are many bright spots.

Previously excluded

Besides these categories, they now want to ride on the underwear show, indicating that they see the market demand.

We know that in traditional commercial channels, single underwear brands are generally unable to enter the core area of shopping malls and Shoping mall, because the flat efficiency ratio is low.

Ping efficiency.

In order to solve this problem, the reason why it is lower than now is that brand stores and counters are paying more and more attention to the richness of products because of their single categories, few styles and low customer purchase rates.

As a result, the small products associated with underwear were more imported into underwear stores.

Because of the low unit price, small products are not easy to support sales, so selling underwear is a good channel.

Future underwear stores will see richer products.

Before the well water did not break the river's brand name, it has become a trading relationship between upstream and downstream.

Essay brand participation

I want to find the OEM clients of underwear.

From the point of view of the exhibition, the future professional underwear exhibition, even if it is positioned as a brand underwear exhibition, can not be confined to the games that only the brand underwear enterprises participate in, but should be played by more enterprises in the upstream and downstream industry chain. The exhibition will gradually change from a single brand exhibition to a brand development.

Brand participation is not limited to recruiting agents, but is likely to seek upstream and downstream cooperation.

This trend may be the development trend of professional exhibitions in the future. It is the "extension" direction of Shenzhen underwear exhibition.

The rise of "small" forces

This exhibition has added an independent designer page, which is a small bright spot.

The block is independent from countries and regions, such as Holland, France, Italy, Columbia, Japan, Hongkong and other regions.

The exhibition of original works shows the designer's original product.

Although the new block is small, its power is small, it should never be despised.

Through them, it seems that we can see the future of China's underwear industry.

The next era, especially after 80, 90 and 00, has become the main consumer group. It is definitely an era of individuality pursuit.

The pursuit of individuality means more original products to meet these needs.

No matter how prosperous the e-commerce is, it will take so much original product design and production to make it, so in the future, originality is the king's way.

Underwear (Wen Xiong) is imported from the west, and the Chinese underwear industry has sprang up after the reform and opening up.

The rapid development over the past 30 years is basically still in the stage of gourd painting.

If we want to move forward from underwear manufacturing power to underwear brand power, we must strengthen original design. Only by original creation can we form the core competitiveness and win the respect of the world.

With the need of the market and the enhancement of industry needs, more underwear original designers will rise, and the real designer brand will become a force that can not be ignored.

Designers and designer brands will be a new normal for future exhibitions.

All in all, our country's

It is still in its embryonic stage, and there is still a long way to go for its future development.

This requires not only the strength of our design, but also the strength of every aspect of the industry.

The richness of products and the expansion of channels should not be ignored.