Smart Clothing: Low Touch And Low Burden.

Recently, Gartner, a leading international information technology research and consultancy company, released a report that in 2014, the shipment volume of global health wearable devices was about 70 million, and it will drop to about 68 million 100 thousand in 2015.

With the reduction of costs, the heat of healthy wearable devices will rise again in 2016.

Among them,

Considered as "the most potential development" category, it will jump from the frozen state of nearly zero shipments in 2013 and 2014 to 26 million pieces in 2016, becoming the largest shipment variety.

Wider contact area

Now, there are many practical smart clothing on the market, including built-in biometric technology.

Brassiere and professional sportswear.

Athos, a smart clothing company, has launched a new smart sportswear and shorts.

The product contains a Athos Core chip and multiple sensors, which can monitor the heart rate and respiratory rate of the user, even the muscle activity brought by the EMG sensor, and send the data to the user's smart phone through Bluetooth.

This small device weighs less than 20 grams and can be used for more than 10 hours in a row.

In addition to sending information, Athos can also measure exercise through a built-in six axis accelerometer.

It is reported that Athos has been favored by many professional athletes.

famous

The secret of Vitoria has launched a campaign bra Incredible, which integrates the heart rate function.

The biggest difference between it and traditional sports bra is that there is a heart rate belt under it.

Unfortunately, there is only heart rate detection contact on this tape, and there is no heart rate detection module.

Therefore, if you want to use the heart rate detection function, you need to purchase additional heart rate detection module hanging on the front of the bra two fasteners.

Radiate is a sports T-shirt that helps athletes monitor specific parts of the body or muscle training.

During exercise, the body's metabolism, blood flow and muscle expansion will constantly change, and then the body will emit different heat.

Radiate is like a thermal mirror. It can instantly induce the heat emitted by various parts of the body and pmit information through changes in color so that the athlete can keep track of his muscles and blood vessels.

In addition, this T-shirt has other functions of sportswear, including partial heat dissipation and sweat absorption.

The T-shirt also uses the latest material, feels like silk, but has both elasticity and durability.

MiCoach is Adidas's sub brand for launching smart sports products, similar to the Nike+ series, including smart watches and smart soccer.

In 2014, the miCoach series launched a sports bra with miCoach heart rate monitor.

Lower sense of burden

According to the description of smart clothes by researchers at University of Manchester, smart clothing mainly consists of 3 types of sensors: electrocardiography, myoelectric biosensors, motion sensors and temperature sensors, which are the essence of intelligent clothing "intelligence".

In fact, it is not difficult to see that these sensors are not much different from other mainstream wearable devices.

What is puzzling is that since the functions of smart clothing and wearable devices such as smart watches are not very different, why are they considered as the most potential wearable door categories?

The industry believes that compared with many wearable devices as additional accessories, wearing smart clothing has a lower burden.

Taking smart bracelet as an example, people must add an item to the wrist to get "intelligence", which is a burden to wear and may also affect people's original wearing habits.

But smart clothing is not, it is entirely possible to increase the burden of no wear.

In addition, as for the clothing industry or sports industry, there are already very large user groups. It is very easy to extend a subdivision from the existing clothing brand or sports brand.

The ready-made loyalty users and brand influence are more important than the ready distribution channels.

Compared with those hardware manufacturers newly built from scratch, the communication and penetration ability of garment enterprises is much larger.

The more intuitive reason is that the bracelet or watch is very limited, and the clothing can cover a large part of the body, so that the contact points of the sensor increase, and the collection and measurement of the physical sign data are more extensive.

To this end, more wearable clothing has been produced.

GTX has launched a shoe with a GPS positioning function that users can send their position information in real time only by putting them on.

This product is very practical for elderly people who are elderly or somewhat vague.

And Nike's shoes with automatic laces are about to be released.

According to industry analysis, if 2014 is the first year of smart wearable equipment, then there will be a big outbreak of smart clothing market from 2015 to 2016.