Han Du Yi House And Pathfinder Jointly Formed "Internet + Court".

After nearly two months of intensive negotiations and intense preparations, the Chinese outdoor brand leader Pathfinder and the largest Internet fashion brand operation group in Korea have officially signed a contract recently, and successfully registered the joint venture: Ji'nan Korea Agel Ecommerce Ltd.

This is under the background of the "Internet +" era, under which the brand and brand of the Internet brand are full of innovative dreams, which means that the curtain of the deep integration of brands on line and online is officially opened.

Pathfinder has been pursuing technological innovation for many years, with professional design and research capabilities, mature supply chain and market access, and has strong brand influence in the outdoor industry.

After more than 8 years of development, Han Du Yi house is now the largest Internet brand operation group in China. It has accumulated rich experience in the Internet brand incubation and has developed a better ecosystem.

The smooth progress of the two companies

Based on the two sides' future for outdoor sportswear

Highly consistent thinking.

The location of the joint venture is the Internet outdoor sports incubator platform, which will introduce more international professional brands while incubating its own clothing brands.

The Pathfinder chose to cooperate with Han Du Yi house, not only because he saw the market performance on the surface of Han Du's clothes house, but also saw more behind: Han Du Yi she.

And 5 systems, such as flexible supply chain system, IT system, central warehouse logistics system, customer service system and integrated service system.

These can provide strong support for brand incubation and external cooperation.

Peng Xin, President of explorer outdoor business group, has very high expectations for the cooperation. He introduces: "Internet +" gives more imagination. As a leader of outdoor brand, the Pathfinder will cooperate with the Han family clothing house with the Internet gene. It will be full of fun.

Our Pathfinder has always had a "brave heart". The cooperation between the two sides will soon have new moves. We will fully integrate the resources of both sides, and we are confident that we can create the leading Internet outdoor brand cluster in every subdivision location.

Zhao Yingguang, CEO, introduced the cooperation with the big brands under the line, which is one of our development directions.

Pathfinder is an outdoor brand we admire very much. Through communication, the two sides have reached a high degree of recognition in terms of values, business thinking and other core aspects.

The industry is generally optimistic about this cooperation.

Online and offline integration will be a major trend, but the previous online and offline brands are mostly shallow integration, and they are also faced with various problems after cooperation.

The cooperation between Pathfinder and Korean clothing house is a new mode. It belongs to the deep integration of incremental type. It is a kind of innovation and will be strongly concerned by the society. The Internet needs new models to stimulate vitality.

This cooperation is bound to lead a new trend of cooperation between the two sides.