Dongguan Exhibition Industry Wins Competitive Advantage By Differentiation

One of the important premises for the development of the exhibition complex is that there must be enough exhibitions to support it. The number of high-quality exhibitions in every trade must reach a certain base.

Otherwise, it will be difficult to support the industrial cluster formed by the exhibition trade complex.

Recently, Guangdong Modern Exhibition Management Co., Ltd. has released the ten year development plan of "Guangdong Modern International Exhibition Center 2016-2026", and proposed that the "exhibition trade complex strategy" should be built on the basis of the American high point, Germany Munich and Shanghai National Convention and Exhibition Center.

Among them, through the air corridor and underground passageway, the future "three old" pformation exhibition base will be linked to Jiahua Hotel, underground city rail and Guangdong modern exhibition center, so as to build a more closely linked exhibition plate.

It should be said that the new leader of Dongguan Convention and exhibition industry in Houjie is quite consistent with the idea of promoting the development of MICE industry.

A few days ago, the State Council's opinions on further promoting the reform and development of the exhibition industry proposed that we should speed up the process of informatization, and actively guide enterprises to apply modern information technology to carry out service innovation, management innovation, market innovation and business mode innovation.

The new approach of Guangdong Modern Exhibition Management Co., Ltd. is a positive attempt to help the exhibition industry to realize the innovation of the business format through the innovation of building body and management services.

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Undoubtedly, it is very important for the development of Dongguan's MICE industry.

As a manufacturing city with complete industrial production and huge capacity, Dongguan vigorously develops the exhibition economy. Although it has a unique manufacturing base, it is easy to predict that if we just follow these steps to operate the exhibition mechanically, the industry superiority can not be replaced in the Internet age when we can go all the way to the world without staying at home.

Once this happens, the offensive and defensive trend will soon be plocated.

In this regard, the sacrifice of the strategy of the exhibition complex is described.

The exhibition industry emphasizes the tight encirclement and the necessity of establishing differential competitive advantages.

However, from the current Guangdong International Exhibition Center only more than 30 exhibitions in a year, the utilization rate of the exhibition hall is less than 30%. This is also the highest point in the United States, Germany, which also aims to build the exhibition complex.

Compared with the Shanghai National Convention and Exhibition Center, the data are far too different.

It can be said that how to assemble enough exhibitions will become a key indicator to determine the level of development of Dongguan's Convention and exhibition economy to a large extent.

Among them, the introduction of more and more professional exhibition companies is the only way to make greater efforts. On the other hand, the government and industry take greater sincerity to create a social environment, a cultural atmosphere and a rule of law order suitable for the development of modern convention and exhibition industry.