Suzhou Xinguang Heaven And Earth Has Become The Mainstream Of Its Own Mode.

The new light and three Vietnam built the shopping center on the mainland by self built shopping center, becoming the epitome of the expansion of the Department Store giant.

"Nearly two years

The rise and the rapid increase in labor costs, coupled with the impact of the electricity supplier, so that the profits between department stores and suppliers are less and less, and eventually the Department Store giants have no longer hold the idea of "two landlords", and the trend of this department store industry is undoubtedly changing the predicament of the former development.

Retail expert Ding Liguo told reporters.

Reporters access to information found that, as early as 2013, Taiwan

Xin Guang world has entered the mainland because of the sharp rise in rents, and the new Taiwan light and three Vietnam's first self built commercial development mode in the mainland has undoubtedly avoided the embarrassment of the "two landlord" type of business.

In fact, influenced by the change of consumption pattern, tradition

Wangfujing has also announced that it will intensify its efforts to develop shopping centres. It said that the development strategy should be shifted to shopping centers and outlets, no longer developing stores with single department stores, and appropriate adjustments should be made to the original department stores.

This time, Xinguang heaven and earth built the first shopping center in the mainland in the online shopping "package postal area", and the future prospects are also open to question.

In an interview with reporters, Xinguang heaven and earth responsible person said the Suzhou store's performance is expected to be 1 billion yuan.

With the sales in Beijing SKP 7 billion and Xidan Yuecheng City annual sales of 3 billion 500 million, the sales goal seems very modest.

The industry told reporters that most of the department stores in mainland China, whether in the form of joint mode or buyer mode, are essentially different from each other. In fact, they operate in stores in the form of storefront. If we want to change this essential mode of operation, we must fundamentally change the pattern.

Related links:

For a long time in the past, department stores were the signs of shopping centres, known as the main stores, and even the saying that "shopping centres did not introduce stores to flourish".

In Guangzhou's shopping centers, we can see the local brands such as Guang Bai department store, Guangzhou friendship, Tianhe City department store and so on.

However, in the past two years, new shopping centers are no longer interested in large department stores.

Last year, there was no introduction of large department stores in Panyu Liyuan Xintiandi and the shopping center of Haizhuqu District Sheng Sheng square, Baiyun District, and so on.

Some mature shopping centers reduced the size of department stores in the adjustment of formats. Last year, the Guangzhou friendship shop and the good Plaza were renewed for ten years, and the business area was reduced from the original 30 thousand square meters to 16 thousand square meters.

Recently, the new express was informed that the 23 thousand square meters of business space left after the withdrawal of modern department stores gave priority to experiential formats. The introduction of Decathlon's innovative business model Decathlon sMall, Guangzhou's first iFitness fitness center, children's Wang Ertong theme MALL and other businesses wanted to attract tourists through sports, children, special restaurants and other experiential formats.

Among them, Decathlon and fitness club business area has reached more than 2000 square meters.

Mr. Chen, the marketing department, said that the next stage will continue to introduce different formats and brands in the original department stores, so as to complement and expand the passenger flow with shopping centers.

Huang Wenjie, a business expert, thinks that the department stores, supermarkets and movie theaters are the standard of shopping centers, but with the rapid expansion of commercial real estate supply, homogenization problems are highlighted.

At this time, the combination of shopping centers tends to be diversified and personalized, and department stores are no longer necessary.

In recent years, by the impact of the electricity supplier and the economic downturn, the performance of the department stores has declined significantly, and the shopping center's ability to absorb customers has declined.

According to the relevant data released by China chain operation association, in 2014, half of the 47 listed companies listed in the Department Store reported declining sales.

The total revenue of Guangzhou friendship business was 3 billion 363 million yuan, down 17.83% from the same period last year, and net profit was 263 million yuan, down 14.96% compared with the same period last year.

This is not the first time that Guangzhou friendship has declined in performance.

Guang Bai shares in 2014 revenue of 7 billion 646 million yuan, a decrease of 1.48% compared with last year.

Considering the diversification of income and format, some shopping centers began to reduce the size of department stores.

People familiar with the matter told reporters that the average rent of the mall is close to 300 yuan / square meter, but the monthly rent of friendship store is only 100 yuan / square meter.

Compression of the business area of friendship store is conducive to the improvement of the overall performance of the shopping mall.

Hesheng Plaza responsible person also told reporters that the department store rent is not high, and the current operating condition is not ideal, it is better to recruit several times the main store more cost-effective.

"To break through homogenization, shopping centres should seek differentiated development and introduce distinctive and competitive brands."

Huang Wenjie believes that, especially the shopping mall in the city center, we must rely on differentiation to maintain competitiveness so as to enhance the performance of shopping malls.