New Trend Of Swedish Sports Shoes Brand Tretorn After Being Acquired

Authentic Brands Group LLC, the US brand management company, announced today from Puma AG (PUMG.DE). Puma The acquisition of Tretorn, the Swedish sports shoe brand, has completed third acquisitions in the past three months and paved the way for the listing by expanding the size of the company. Jamie Salter, chairman and chief executive officer of Authentic Brands Group LLC, said that at present, the sports and lifestyle Department of Authentic Brands Group LLC already owns three main sporting goods and coat brands, namely, Prince, LLC, and X.

In 1891, Tretorn, founded in Sweden by Henry Dunker, was bought by Puma AG, Puma, in 2002. Now it is mainly sold in department stores, sporting goods retailers and franchised stores in Europe, North America and Japan. Its signature styles include the canvas shoes, which have been associated with Comme des Garcons, Acne, J. Crew, Acne, and so on. Boots It's also a best seller.

Authentic Brands Group LLC said Sweden Tretorn will continue to serve as a global developer and supplier, while dealing with licensing business in Europe and Scandinavia. Authentic Brands Group LLC will implement an expansion based licensing strategy, expand accessories and sportswear, and search for new licensing partners in North America and Asia to develop footwear, coats and tennis equipment market for Tretorn.

Since April, Authentic Brands Group LLC has continuously acquired the United States. Women's wear Retailers Jones New York and American underwear brand Frederick 's of Hollywood. Like Tretorn trading, Authentic Brands Group LLC has no transaction details with related sellers, but through these three acquisitions, Authentic Brands Group LLC's global retail revenue has increased to more than $4 billion 600 million.

WWD quoted sales sources as saying that Authentic Brands Group LLC had discussed the listing plan with Leonard Leonard & Partners LP, the controlling shareholder of the company.