The Clothing Industry Is "Dangerous" And "Machine" When Shopping Mall Summer Wear "Big Change In Season".

After the great heat, the continuous high temperature made people feel "hot and unloved," but this did not weaken people's enthusiasm for consumption.

It is understood that the hot consumption craze is largely due to the "big price cuts" launched by many shopping malls and shopping centers.

Recently, a shopping mall in Beijing saw that sales promotions such as "seasonal price reduction" and "full court five fold" can be seen everywhere in the shopping mall.

For lesbians who always wear less than one dress in the wardrobe, they have little immunity to shopping promotion activities.

These promotional activities have attracted everyone's enthusiasm, no matter what level of shopping malls, as long as there is a place where promotional cards are popular.

However, it was also found that when the heat stroke was just over the time of the relatively high temperature, it was clear that there was still some time left for the season change, but why did the major shopping malls have launched the "big price reduction" promotion card in advance?

In this regard, consumers who came to shopping were interviewed randomly. "Buying things at a discount during the season is more cost-effective, especially for some of the more expensive but expensive products.

If you buy it, you can wear it for a while. Why not? "

One consumer said.

Obviously, businessmen are well aware of this mentality of consumers. Early price cuts to meet the needs of consumers can also be regarded as a good marketing tool.

A businessman introduced: "although it is now in midsummer, but the season style has begun preparations for listing.

Now the introduction of seasonal discount is still very attractive to consumers, but if it does not start to "handle" summer wear, it will lose its chance in September and October.

In addition, businessmen admitted to reporters that they were constrained by the economic slowdown.

Shock,

Business is hard and business is getting harder and harder.

Access to relevant data shows that as of December 31, 2014, 77

The total inventory of clothing industry listed companies was 78 billion 465 million yuan, an increase of 4.64% over the 74 billion 984 million yuan in 2013.

According to the statistics of the China National Business Information Center, in 2014, the retail sales of 50 major large retail enterprises increased by only 0.9%, representing a 3.2 percentage point reduction over the 2013 year.

Not only that, with the recession of the garment industry, the decline of performance, the boss's running and closing shop tides have also become the focus of the industry.

"In advance, the" big price cut "is not related to the current situation of the downturn in the apparel industry.

The garment industry is facing adjustment. "

Analysts pointed out.

However, in the view of Wang Zhuo, vice president of the China clothing association, the current adjustment of the garment industry is "danger" and "machine".

Wang Zhuo pointed out that the rapid development of the garment industry in the past 20 years has covered many problems.

For example, we do not attach importance to product design and development, ignoring the deep integration of supply chain.

Now the environment is bad, forcing the clothing companies to seriously think about what clothes are and what are the costumes.

It should be done conscientiously.