Digital Fashion, Fashion, Fast Fashion International "Global Village"

Major " Fast fashion "Brands have launched new products. Digital experience means For example, Gap fully promotes the "online booking store" and Zara puts forward the concept of "big digital operation". A storm of online interaction with offline experience is coming.

Activating fashion experience

Face recognition + private customization

In the era of mobile Internet, "Scene" and "experience" become very important elements. The traditional physical store sales mode is being disintegrated, and the fashion sense that has been experienced in large department stores and famous brand shops is being replaced by an online fashion scene. People travel with a beep, dinner has a public comment, in fashion consumption, the traditional brand is also faced with a "Scene" revolution. Many "fast fashion" brands are also eager to try.

Let's take a look at the appearance of the new generation fast fashion experience store: the dream bazaar digital experience store in Shanghai has 3 floors and an area of more than 1000 square meters. There are scan yards, self zone, fitting area, and online and offline interactive payment area. The store provides high-speed WiFi environment and cozy coffee, and there are a large number of public tablets for customers to use. This is no longer a confusing selling sense. Customers drink coffee and log on to dream bazaar APP to buy goods. They can also choose to deliver goods after APP orders. Many young customers are free to mix and match products on the electronic screen of the store, and then confirm their own fashion imagination through physical comparison in the physical store. There is no need to line up for payment, just sweep the two-dimensional code. All this really satisfies the tide of people's eagerness for fresh hope.

What is more interesting is that the dream bazaar will start in the future. Face recognition + private customization Customer induction technology. The face recognition program will record people's traffic through the face recognition technology. Through technical means, deploy sales personnel to follow up services, and comprehensively solve the blind corner of service. It will also introduce the "private custom" service, using the convenience advantages of domestic WeChat to provide personalized fashion customization for users. Designers from the United States make the best use of the two major advantages of China and the United States. They only have to think and do nothing. They are all "people-centered". They must feel the new trend of digital fashion, and they should "discover themselves" in the physical store.

Internationalized designers redefine "fast fashion"

Fast fashion is not cheap and fast food.

Designers capture fashionable messages from the most popular fashion week and T stage, and turn the trend into products. It takes several months to go to stores and counters, and even high-end brands need half a year. But according to the concept of "fast fashion", the product concept is often converted into consumer goods in a very short time. The initial process takes about 50 days. In today's information age, the "fast fashion" brand favored by some urbanites shorten the process to 20 days or even shorter, or even "new products around the week".

"Fast fashion is definitely not a fast food product." Design director Miao Anqi said. The fashion industry often uses "fast, accurate and ruthless" to locate "fast fashion". Its core element is to use the popular elements of internationalization to guide customers' consumption concept. In Miao Anqi's view, "fast fashion is by no means cheap. The core of it is to create a fashion that mainstream consumers can afford." She hopes to guide consumers in her own design, so that everyone can discover herself and find a definition that suits her own fashion, rather than blindly pursuing high-end brands.

"Fast fashion" requires designers to constantly brainstorm and create new fashion elements quickly, which has brought many challenges to many designers. Miao Anqi has a motto: "inspiration comes from life." She said that as a designer, she must maintain her love for life, and her identity across the border and national boundaries is a source of inspiration for her. "Fashion is changing all the time. Designers must have a new sense of life to discover. My childhood home in Vienna, lived in Paris during the youth, and now lives in Shanghai. Every year, I will be able to live and live in these places. Every time I return to these different homes, new feelings will give me inspiration.

Cross border electricity suppliers and cross border designers

Fast fashion international " global village "

In China, more and more people join the army. Taking the data in 2012 as an example, the amount of goods purchased by China's online shopping consumers from the United States and Japan is 286 billion 800 million yen. The amount of goods purchased by the United States from China and Japan is 75 billion 700 million yen, and the amount that Japanese buys from China and the United States is 15 billion 500 million yen. Insiders predict that if 2014 is the first year of cross-border electricity supplier, then 2015 will be the reshuffle year.

May of this year Tmall International announced the exclusive strategic cooperation with the world's nine supermarket groups. The French Pavilion, the Korean Pavilion and the Japanese pavilion of a famous electricity supplier have been opened. In December 2014, the United States clothing Road Group's online selling platform Meng bausa launched a collaboration with the American Apparel Association. Moonbasa Cooperation in the Chinese market. In February this year, dream bazaar launched its first international business channel, "the US Pavilion", which sold 6 US brands synchronously with the US high-end department store NORDSTROM.

Whether in Shanghai Nanjing road or Guangzhou Pacific, the fashionable message of City tide people is often in sync with New York, Paris and London.

One of the charms of "fast fashion" is to break the boundaries between work clothes and leisure life in the design. Urban white-collar workers can wear these "fast fashion" clothes, shuttle between work and leisure activities beyond 8 hours. It adapts to the tense, fast and simple life needs of urban people. In the men's costume designed by GEO, the sport spirit of surfing and skateboarding is not sportswear. People can wear them and wear them in their daily life.

In today's "fast fashion" era, how far can designers lead the fashion concept of ordinary people? Xia Yanxiang, a Post-80 designer, usually lives in Guangzhou. She said that designers must be a creator who is good at discovering fashion elements in life. "My inspiration often comes from street art, film or painting." In her opinion, a designer designs a dress just as a painter completes a painting. When people wear designer inspired works, the fashion sense conveys is three-dimensional. "Fast fashion" should be a three-dimensional art.

In today's global information network, no matter where we live, the idea of fashion and life is gradually converging. Just like the "global village" proposed by Mcluhan, a famous media scholar, the rapid development of modern technology has reduced the space-time distance on the earth, and the whole ball is like a small village in the vast universe. In today's highly developed information, people seem to live in a fashionable "global village". The team of fashion designers from across borders and regions will undoubtedly be the core fashion inspiration Laboratory of all kinds of fast fashion brands. Here, designers of different nationalities will be exposed to different sparks in their understanding of life and fashion, and activate the general public's keen sense of fashion.