Latest Data: July 2015 Electricity Industry Internet Retail Rankings

Online monitoring statistics: Taobao,

Jingdong, suning.com, Gome online, No. 1 store, Amazon, Dangdang, jumei.com, Lok bee net, new egg net, vip.com, QQ online shopping, I buy Netware, and XXX, a total of 15 online retail enterprise data.

Men's shoes

In July 2015, a total of 12 million 795 thousand men's shoes were sold online, with a sales volume of 1 billion 167 million 504 thousand yuan, with an average price of 91.2 yuan, with sales of -23.6%.

The top three brands of sales are: Playboy /PLAYBOY, /YEARCON, AOKANG /Aokang, among which Playboy /PLAYBOY has the highest sales volume of 342 thousand, and the top three brands are: Playboy /PLAYBOY, AOKANG /Aokang and camel /CAMEL, among which the sales of Playboy /PLAYBOY is the highest, reaching 6481.9 million yuan.

In terms of electricity supplier channels, B2C accounted for 53.5% of sales, and C2C accounted for 46.5%, of which Tmall sold the most, accounting for 49.7%.

The proportion of male consumers is higher than that of men, and the proportion of male consumers is 47%. The proportion of consumers in East China is the highest, reaching 40.3%, followed by North China and central China.

Two, women's shoes

In July 2015, a total of 23 million 242 thousand women's shoes were sold online, with a sales volume of 1 billion 885 million 19 thousand yuan, with an average price of 81.1 yuan, with sales of -31.0%.

The top three brands of sales are Daphne /DAPHNE, /MELAMPUS and BELLE /Belle, among which Daphne /DAPHNE has the highest sales volume.

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Up to 251 thousand, sales volume ranked the top three brands: BELLE /Belle, Daphne /DAPHNE, Staccato /STACCATO, BELLE /Belle.

The highest reached 22 million 863 thousand yuan.

In terms of the electricity supplier channel, the sales volume of B2C is 25.2%, and the sales volume of C2C is 74.8%, of which Taobao has the highest sales volume, accounting for 74.8%.

Female consumers were higher than men, and the proportion of male sex consumers was 43.6%. The proportion of consumers in East China was the highest, reaching 39.7%, followed by North China and southwest China.

Three, basketball shoes

In July 2015, a total of 556 thousand basketball shoes online sales, sales of 264 million 833 thousand yuan, the average paction price of 476.5 yuan, sales of -0.8%.

The top three brands are Nike /NIKE, PEAK /PEAK and Nike Jordan /Air Jordan, among which Nike /NIKE has the highest sales volume of 75 thousand, and the top three brands are Nike Jordan /Air Jordan, Nike /NIKE and Lining /LI-NING, with the highest sales of Jordan /Air Jordan, reaching 73 million 736 thousand yuan.

In terms of electricity supplier channels, B2C accounted for 47% of sales, and C2C accounted for 53%, of which Taobao had the highest sales volume, accounting for 53%.

Male consumers were higher than females, of which male consumers accounted for 65.2%, while consumers in East China accounted for the highest proportion, reaching 38.6%, followed by North China and central China.

Four, running shoes

In July 2015, a total of 2 million 590 thousand pieces of running shoes were sold online, with a sales volume of 572 million 995 thousand yuan, with an average price of 221.2 yuan, with sales of -12.5%.

The top three brands are XTEP /XTEP, Nike /NIKE and Hongxing Erke /ERKE, among which XTEP /XTEP has the highest sales volume of 325 thousand, and the top three brands are Nike /NIKE, new Brun /New Balance and XTEP /XTEP.

/NIKE has the highest sales volume of 118 million 127 thousand yuan.

In terms of electricity supplier channels, B2C accounted for 56.9% of sales, and C2C sales accounted for 43.1%, of which Tmall had the highest sales volume, accounting for 50.6%.

Male consumers were higher than females, of which male consumers accounted for 63.7%, while East China accounted for the highest proportion of consumers, and 38.5% of them were in North China and southwest China.

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Five. Outdoor shoes

In July 2015, a total of 795 thousand pieces of outdoor shoes were sold, with a sales volume of 146 million 28 thousand yuan, with an average price of 183.8 yuan, with sales of -33.3%.

The top three brands are: Carlo /crocs, camel /CAMEL and Pathfinder /TOREAD. Among them, the sales of Carlo /crocs are the highest, reaching 179 thousand; the top three sales cards are: Carlo /TOREAD, camel /CAMEL and Pathfinder /TOREAD, with the highest sales of China's loco /crocs, reaching 33 million 978 thousand yuan.

In the channel of e-commerce, the sales volume of B2C accounts for 39.2%, and the sales volume of C2C accounts for 60.8%. The sales volume of Taobao is the highest, accounting for 60.8%.

Female consumers were higher than men, of which male consumers accounted for 46.5%, while consumers in East China accounted for the highest proportion, reaching 40%, followed by Southern China and central China.

Six, male bag

In July 2015, a total of 2 million 34 thousand sales were sold on male packages, with a sales volume of 330 million 54 thousand yuan, with an average price of 162.3 yuan, with sales of -12.3%.

The top three sales cards are kangaroo /Kangaroos, seven wolf /SEPTWOLVES, and animal husbandry /Muzee. Among them, kangaroo /Kangaroos has the highest sales volume, reaching 61 thousand, and the top three brands are Armani /ARMANI, seven wolves /SEPTWOLVES, kangaroo / Kangaroos, among which Armani /ARMANI has the highest sales volume, reaching 14 million 846 thousand yuan.

In terms of electricity supplier channels, B2C accounted for 50.4% of sales, and C2C accounted for 49.6%, of which Taobao sold the most, accounting for 49.6%.

Female consumers were higher than men, and male consumers accounted for 48.8%. The proportion of consumers in East China was the highest, reaching 39.7%, followed by North China and central China.

Seven, women's bag

In July 2015, a total of 8 million 263 thousand women's bags were sold online, with a sales volume of 747 million 806 thousand yuan, with an average price of 90.5 yuan, with sales of -15.5%.

The top three brands are: /beibaobao, ZYA, and /heilin, with the highest sales volume of North bag /beibaobao, reaching 48 thousand, and sales ranked the top three.

As follows: /COACH, Kors /MICHAEL KORS, and long /LONGCHAMP, among which the sales of Kou Chi /COACH is the highest, reaching 17 million 96 thousand yuan.

In terms of the electricity supplier channel, the sales volume of B2C is 23.5%, and the sales volume of C2C is 76.5%, of which Taobao has the highest sales volume, accounting for 76.5%.

Female consumers were higher than men, and male consumers accounted for 44.1%. The proportion of consumers in eastern China was 40.2%, followed by North China and central China.