How Do You Make The Most Profitable Mid Autumn Festival?

Nowadays, with the coming of the "feeling consumption" era, the buying habits of consumers have changed a lot. Consumers are increasingly "arbitrary". Before engaging in promotional activities, micro electric providers must first identify who they are communicating to, determine what information receivers will disseminate, what information they disseminate and when and where they will be disseminated.

On the occasion of the coming of the festival. As a micro dealer, how should we do promotional activities?

In terms of specific planning, several tasks must be done well:

1, micro e-commerce promotion needs accurate positioning, the theme is distinct. Is it true to consumers' brand image or reality sale?

2, determine the best solution for micro business promotion. In addition to careful planning and personnel arrangement, there should be a good plan for the purpose and theme of the activity to go deep into everyone's mind, fully mobilize their enthusiasm, and give detailed promotion plans and details training to the promoters.

3, determine the promotion time of micro electronic business, promotion time is sooner rather than later. It's best to be three days earlier than the opponent, so as not to be beat by the opponent. We must seize the opportunity to plan well.

4, create a good micro business Promotion Scene atmosphere. If the promotion ads are to be released, the micro business "decoration" should be appropriate to stimulate customers' desire to buy.

5, develop an appropriate sales target and incentive plan, discount is obvious, do not engage in too complex, make people feel cheaper, the more obvious, so the probability of success of such micro electronic business promotion scheme is greater.

6, control the promotion costs of micro businesses, to "because of their own", so as to achieve better results. Before making good sales promotion, we must make a good budget, which is very important.

7, make an assessment summary, accumulate experience for the next micro business promotion activities.

The 8 and last point is also the most important point. Micro electricity providers are different from physical shops. In the physical stores, stores are fixed, consumers just go into the shop door, and all the goods are almost at a glance. However, micro businesses are different, there is no physical store restrictions, if the guidance is not good, customers can easily be lost.

Holiday promotion is aimed at promoting seasonal products and brand image promotion. The brand image of micro business is mainly presented through storefront decoration and commodity packaging.

For example: Chinese tradition Fireworks, firecrackers and other materials can highlight the atmosphere of the national day; the moon, moon cakes, Chang'e, jade rabbit and other materials can highlight the atmosphere of the Mid Autumn Festival.

Add the words "happy holidays" and "family reunion" on the signs of the micro electronics supplier. Don't belittle such a tiny adjustment and such an old blessing. It is very effective during the festival, especially the Mid Autumn Festival. We can feel this sentence clearly, every one who enters the micro website. customer It seems to be very happy, which gives customers a sense of familiarity with the micro website.

Through various channels to let consumers know that shops are promoting, to create a hot marketing atmosphere for the entire micro business. You can add the word "promotion" on the sign and the left navigation bar, and add the specific preferential measures to the best. However, if the promotion measures are too complex, they are not suitable for adding signs. It would be much better if you buy a full sales promotion tool. For the shop, the signs, left navigation and promotional information can be displayed on every treasure shell page, making full use of these areas to create a good promotional atmosphere.

Note: the overall decoration style should be coordinated and unified, otherwise it will give people a feeling of disorder.