Appreciate Local Charm: Hangzhou Nine Treasures Boutique Clothing Fur City

Before September and after September

Great changes have taken place. The nine treasure boutique clothing city of Hangzhou shows us what kind of prosperous times it is.

9 months ago, the reporter visited Hangzhou Jiu Bao boutique clothing city. After 9 months, the reporter once again came to Hangzhou Jiu Bao boutique clothing city. The name of the market has changed to the nine treasure boutique clothing fur city of Hangzhou, and on the third floor of the market, what is displayed in front of it is a fur and clothing world scene of "Internet + independent brand entity shop". Making a good job of fur clothing boutique has become the consensus of the market organizers and market operators.

Consumers are most concerned about buying goods in the market.

The integrity of operators is no exception to the market organizers.

9 months ago, Xi Xiaowei, general manager of Jiu Bao boutique clothing city in Hangzhou, told an exclusive interview with reporters that building a virtuous circle market is like creating a family atmosphere.

In the early stage, they adjusted the 624 small shops and some small passageways on the third floor of the market (about 16 thousand square meters), and merged them into a "city in city" fur clothing center with more than 100 large shops.

Taking into account the seasonal problems of fur clothing management, we must resolutely put an end to the idea of being eager to get ahead, and postpone the plan that we unveiled a year ago to the second half of the year from the overall situation. We should use more abundant time to plan the market and take the positioning of the boutique line, so that the merchants who run the leather grass clothing on the third floor of the market must meet the standard conditions of "factory shops, factory goods and factory prices".

Xi Xiaowei told reporters, "we organized a team to Xiaoshan, Keqiao, Haining, Shangyu, Yuyao and other places to conduct a field inspection of the shops that have been booked by shops, and comprehensively determined that they have the strength of independent factories and their own brands, so as to stop businesses who are weak in strength or even stir fried shops to fish in troubled waters, so as to avoid a passive effect on the subsequent development of the market."

9 months ago, a reporter drove from a newspaper office in Yanan Road, Feng Jie Road, Hangzhou, along the upper pond elevated to Desheng elevated to nine treasure clothing city. It took 25 minutes to feel the pportation was much easier and lighter than before. At the same time, it also felt the change of nine treasure clothing city.

9 months later, in September 8th, the reporter took a 20 minute subway ride from the passenger center to come to the nine treasure clothing city. The market has not only added the word "fur" after the name "clothing", but also built a "factory store + factory goods + factory price = city city" Hangzhou nine treasures exquisite fur clothing city on the third floor.

Reporters on the third floor of the market, through the pformation of 16 thousand square meters of business sites fur clothing trading center, gathered such as king of the beast, Samsung high Zhao, Saint Paul, Nadel, sable Golden Fox, Pierre, Yaping and other hundred well-known brands of fur clothing.

"Our fur clothing merchants have gone through the pre market investigation and screening, and currently have strong strength in the market."

Yaping fur clothing merchants who sell their own brand shops in the market tell reporters that since September 30th, people no longer have to go to the fur market such as Haining, Yuyao and Shangyu, and so on. They have gone to Taobao in the vicinity of nine treasure boutiques and fur, and the fur clothing run by the quality merchants in the market is the national chain store mode, and the fur clothing sold by the manufacturers is far cheaper than other businesses.

"Although the traditional clothing market (especially large shopping malls) is not only impacted by online trading mode, but some of the clothes that are sold on the line are not suitable for sale, which may be cheaper than the offline stores. The real quality of the products makes consumers no longer dare to become repeat customers, and the merchants who implement the brand strategy will eventually return to the traditional market."

Xi Xiaowei direction

The reporter introduces, the traditional market should take the road of independent brand entity shop to arm itself, so that the independent brand high-quality merchants can be effectively gathered, and constantly integrate into the Internet + elements. The market independent brand entity merchants throw off two legs, start the online "wheel" development space according to the market direction, and adapt to the Internet challenge.

Xi Xiaowei revealed that they also plan to launch an area of 10 thousand square meters in a timely manner in the market, which is used to operate small and comprehensive establishments such as catering, coffee, foot bath, chess and cards, Traders Hotel and so on. While serving the market merchants, they also retain the footsteps of consumers and increase the "living elements" of the Jiu Bao business circle.

When it comes to revitalize the Kowloon Fort business area, besides the efforts of the market, some good news is coming.

Reporters on the hang Hai road Sijiqing clothing street tour found that congestion phenomenon has changed, because the goods here and the soliciting goods (passenger) cart has been restricted access, there are signs of the implementation of the clothing street market overall relocation plan or surging.

The legendary office building of the Hangzhou municipal government will move to Qianjiang New Town, which is now under way.

More directly, the Hangzhou International Trade City (also known as the nine Qiao Trade City), which is built in the total area of about 7.6 square kilometers, is now in the process of large-scale demolition and relocation. This is included in the key projects of Jianggan District in Jianggan District Town, Yuhang town and Yuhang town. It is positioned as "Oriental fashion port". It will focus on the development of light luxury goods, fast fashion products, professional market and City matching.

Reporters also learned that with the acceleration of the pace of Hangzhou's hosting of the G20 summit and the bidding for the 2022 Asian Games next year, the Hangzhou municipal government's plan to promote the "Eastward Development of cities" is no longer an armchair strategist, but is making a real response to this beautiful city.