Under Armour Announces The Renewal Of Shares, Curie Shares History

Beijing time in the morning of September 17th, the United States

Under Armour announced the completion of the new contract with NBA star Stephen Currie, and the new contract signed between the two sides will last until 2024.

At present, the amount and details of the contract have not been disclosed.

But it can be foreseen that after last year's championship and the regular season MVP, the endorsement fee will rise.

However, the paction volume of the new contract is still not the biggest bright spot.

It is reported that in the new contract signed by curi and the brand, the warrior star will get the shares of Under Armour company.

For Currie can get it.

The share of Under Armour has not been disclosed.

According to ESPN reports, after increasing the share price of the company's shares, the contract may become the most valuable sport shoe sponsorship for NBA active players.

The most expensive contract for active players is Durant and Nike signed a 10 - year high price contract of 300 million dollars last year.

In fact, Curie was not the first spokesman for the Under Armour to get shares in the company.

Previously, the NFL stars Tom Brady and golf star Jordan Spieth also own shares of the company, which is the usual way for the American brand to "please" the spokesperson.

However, other well-known sports brands, including Nike and Adidas, did not set such conditions for the players' spokesmen.

For this reason, Currie said in a public statement: "from the first day, Under Armour gave my family the feeling. During the first two years of cooperation, we have made a lot of achievements inside and outside the field.

I am looking forward to continuing my career and retirement as part of this company and brand story.

Adam Pick, the executive vice president of Under Armour's global market, also said that the company is a perfect partner and the brand is honored to be able to renew its contract.

Under Armour's share price hit a record high after the announcement of the renewal of the contract with the Treasury. The local stock price reached a record high of $103.56 in September 16th. The final closing price was $103.36, up 4.74% from the previous day.

Under Armour signed a contract with Currie for the first time, at the end of 2013.

At that time, because of the general performance of curry stadium and the influence of ankle injury, Nike gave up its contract renewal.

Subsequently, Currie's $5 million 500 thousand / year contract amount was pferred to Under Armour, becoming the number one basketball star of the brand, with a contract period until 2017.

Now it seems that the US brand has signed the new branch MVP and all star ticket at this price.

In January, in anticipation, Under Armour released the war boots of the Cooley generation.

As the warriors star won the MVP and championship this year, the sales of their shoes increased rapidly and were swept away.

In July of this year, Under Armour announced its second quarter earnings report. With the help of the top spokesmen and other related products, the company's revenue grew by 28.5% over the same period last year, increasing by more than 20% in the 21 quarter.

Among them, the sales of the Curie generation boots made footwear sales reach 153 million 600 thousand US dollars, up 40.2% from 109 million 500 thousand US dollars in the same period last year.

For this reason, Under Armour has said before.

It will build a $1 billion basketball brand around curi, like Jordan Brand in Nike.

As the two sides renew the contract until 2024, and the sales of basketball products are hot, the personal basketball brand of crow may soon be cashed.

With the rapid growth of global revenues, it is impossible for Under Armour to ignore China's potential market.

Before the renewal of the contract, the brand had great moves in the Chinese market.

In September 6th, Curie came to Beijing, Shanghai and Chongqing with us brands to open a 3 day trip to China.

During the period, Curie helped the opening ceremony of the flagship store in Shanghai, the second largest flagship store in the world, marking the important milestone of Under Armour in China's sports retail market.

In addition, the important purpose of the brand is to launch the two generation of boots in the Greater China region.

The Curie's two generation of boots in China started the world, and before the main camp in the North American market, showing the Under Armour's determination to develop the Chinese market.

At present, Under Armour has 52 retail outlets in China.

In July, when the second quarter earnings report was released in July, the company said that 85% of the shops opened in the third quarter were in Asia, and the main opening area will be in China.

It is clear that in the Chinese market where brand awareness is still not high, the second major sports brands in the United States will continue to be overweight.