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Bebe Announced That The Risk Of Delisting Strategy Has Become Impossible To Control.

2015/11/17 22:42:00 38

BebeOff Store StrategyDelisting Risk

The United States originally scheduled to release its earnings on Thursday, November 5th. Women's wear BebeStoreInc., a clothing retailer (NASDAQ:BEBE), was late on the first quarter of this Thursday. The price of the women's clothing company, headquartered in Bliss, California, has fallen below $1 in the past week and is in the delisting warning zone.

In the first quarter of October 1st, the net loss of BebeStoreInc. was $17 million 141 thousand, or 0.22 US dollars per share, double the 8 million 986 thousand US dollars in the same period last year and a loss of $0.11 per share. Excluding special items, we still have a loss of 0.16 US dollars.

The first quarter of 2016 fiscal year ended October 1st Bebe StoreInc. revenue fell 5.75% to $96 million 283 thousand, while same store sales plunged 4.1%. Friday closing BebeStoreInc. (NASDAQ:BEBE) shares closed at $0.9495, down 2.11%.

In view of the difficult environment and increasing competition in the North American market, the company product design The company will continue to announce its closing strategy, closing 30 North American retail stores in the financial year, but the company said it will welcome expansion opportunities in the North American and international markets.

By the end of August, BebeStoreInc. had authorized the retail brand agent in Shanghai, China, Langhao holdings limited to be responsible for its wholesale business in the Chinese market. However, the analysis shows that it is difficult to find the space in the Chinese market with fierce competition in terms of BebeStoreInc. brand recognition and product and retail positioning. At present, China's economic slowdown and stock market turbulence also increase the risk of brand expansion.


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