Fast Fashion Business: Cloud Providers Look Long For Landing

In August this year, Alibaba group and sunning Yun announced the completion of a comprehensive strategic cooperation. Suning and Ali invested billions of dollars in mutual investment to achieve a strong combination of online and offline, complementary short board. Suning won the support of Ali capital and traffic, and Ali received services under Suning logistics and other offline services. It is reported that Suning cloud company's more than 1600 line offline stores, 5000 after-sales service outlets and service stations sinking to four or five line cities will seamlessly connect with Alibaba's online system.

Another Online retailers Bigwigs Jingdong also launched online and offline cooperation with 1 convenience stores in 15 cities, and spent 4 billion 300 million yuan on Yonghui supermarket. Looking at the international market, Amazon, the online retail giant, was also planning to open its first real retail store, located in the 34 street of Manhattan, New York.

According to the latest report of Dammam international, an international retail consulting firm, retailers will have to deal with a more fragmented and refined retailing industry from 2015. Offline stores offer a credit endorsement for online sales by arranging display to enhance the brand's trustworthiness. At the same time, online sales data and customer evaluation can be used as a big data analysis, providing reference for the next step of production design and promoting sales growth. Such a virtuous circle is a win-win road of symbiosis.

　　 Internet One of the biggest changes to people's living habits is the admiration of speed and efficiency. Characterized by "fast, ruthless and accurate" Fast fashion apparel The rapid rise, they always follow the trend of the season, the fast new products to shop speed, plus the price of the people, so that the ordinary consumers who are not full of purse can also have the latest "show money".

"Zara, H&M, UNIQLO and other fast fashion brands are fast responders of fashion trends. They are also very fast in production and sales, and to a certain extent, solve inventory and channel problems." Yuan Tianxiang, deputy general manager of Beijing Textile Holding Co., Ltd., said recently at the seminar on the future pattern of the entity store and the electricity supplier held by the Beijing apparel industry association.

In his view, almost all of these fast fashion brands have grown rapidly through offline stores. Even in the face of the impact of the electricity supplier, these fast fashion brands have not stopped the pace of "opening stores" in the Chinese market. Take UNIQLO as an example. In the two fiscal year of 2013 and 2014, UNIQLO opened more than 80 stores in mainland China, and now there are more than 70 cities in China. Such a development path also enables the domestic traditional clothing brands to see the opportunity of transformation, that is, to accurately capture consumers' needs and preferences through online channels, and then introduce new products quickly.