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Alibaba Chooses Top Apple Executives To Fight Against Counterfeiting

2015/12/22 20:37:00 35

AlibabaMatthew BassiurCounterfeiting

In the middle of last week, U.S. Trade Representative s Office, the US trade representative office, warned and threatened to enter the list of notorious markets again. The Alibaba, the world famous Chinese business tycoon Alibaba, Group Holding Ltd. (NYSE:BABA), which was known for its notorious sale and business success, appointed Vice President of Alibaba on Monday, responsible for global intellectual property law enforcement.

Michael Evans

Reporting.

Alibaba founder and chairman of the board

Jack Ma

Ma Yun said in an appointment statement that the appointment is the latest move of the group in the fight against counterfeit goods.

Ma said that the problem of fraud has always been a challenge in all fields, whether e-commerce or offline retailing. "We continue to protect the interests of consumers and intellectual property owners, and appeal to all companies to join us in the fight against counterfeit goods."

At the same time of business success, Alibaba has always been a result of

Fake problem

It has been questioned by many parties and has been subjected to brand lawsuit and interrelated questions from the US authorities. Although the Chinese giant has been known to commit itself to counterfeiting, the group's electronic business platform, especially Taobao.com Taobao, is still full of counterfeit goods.

Before joining the Alibaba, Matthew Bassiur served as vice president and deputy chief security officer for Pfizer Inc. Pfizer Inc. Before Pfizer, Matthew Bassiur served Apple Inc. Apple Corp, a well-known technology company, as the senior director and intellectual property enforcement counsel of the company in the Americas, and Matthew Bassiur served as the inspector of computer crime and Intellectual Property Department of the US Department of justice before joining the alliance.


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