Cade 1818 Can Play "Tricks" Dead Angle Can Be Used.

With the rise of Internet plus, O2O and so on, commercial projects are also well logging growth. The elimination rate and upgrading of projects have been greatly strengthened. In order to stop the pressure competition of electric providers, on the one hand, more and more shopping centers are beginning to innovate and change, paying more attention to the shopping experience of consumers, playing amusement parks, rink, farmland, artworks, swimming pools, etc.

Moving into shopping centers, on the other hand, more and more shopping centers began to learn to follow the application of O2O big data.

Not only that, spatial layout and category management have also attracted more and more developers' attention. By reasonably utilizing the shopping center space and optimizing the category structure, and according to the shopping characteristics of the customers in the business district, the commodities can be best combined according to category, brand, quantity and display position, so as to achieve the purpose of attracting passenger flow, increasing sales and increasing profits.

This series of "experience cards" aimed at improving consumer shopping pleasure makes shopping centers seem to be under pressure to find new outlets.

Recently, I visited several families.

It was discovered that Cade really had a lot of tricks in his experience.

Cade 1818 is located beside the friend street of Chu River Han street, opened in September last year, and opened nearly 5 months of Cade 1818. Popularity is getting hot. There is no reason.

But in terms of format, there is not much difference between the layout of Kade and other shopping centers, mainly jewelry, clothing, catering, etc., and clothing brands are much the same as other shopping centers. Catering is the biggest advantage of Cade. There are not only the beauty food city, but also some popular restaurants, including Starbucks on the first floor, which are the magic weapon of gathering popularity.

In Cade 1818, you will find a special place, that is, the space layout is very good. No matter whether it is the inner atrium of the shopping center or the corner of some escalator elevators, and the safe exit, such easy forgotten corners, Cade uses these corners to make a big fuss.

First, besides the brand promotion area in the atrium, a car show was also launched.

Promotional activities are often held in the promotion area, and some children like to play games and interact with each other.

The author is visiting.

It was discovered that on the first floor of the atrium, through technical means, using games and children interaction, there are special staff members who are responsible for guiding children to play games, playing games through human beings, and can be put on video to simulate scenes.

The scene also attracted many parents to watch it.

More and more suppliers want to display their own image counters and brand identification shelves in shopping malls to enhance the exposure rate of brands, and these counters and shelves are generally exquisitely made, which is very attractive.

At Cade's 1818 escalator, businesses display their new products and are designed as window displays, so that people can see them upstairs.

Every inch of space in the mall is a scarce resource for the entire shopping center.

Reasonable use of space enables more goods to be displayed, thereby stimulating sales.

Let's take a look at the showcase inside Cade. From the jewelry display on the first floor, we can see that businessmen still spend great efforts on it. Not only is the showcase designed beautifully, but the collocation is also easy to attract attention.

In addition, in other parts of the counter, there are not only exquisite window design, but also very neat merchandise. Some big brand stores also contain digital video, and the music MV is constantly playing. It can be seen from the visual, sensory and other aspects of attracting consumers' hearts.

Whether from the whole space layout or category management, Kade's permeability is relatively strong.

Not only that, in the vicinity of the elevator, a data guide system is also set up, and every store and location of each floor is distributed to the floor. By means of technical means, the LED screen is made. Consumers can only know the brand layout of the whole business site by moving their fingers.

This not only saves time, but also improves customer experience.

In general, children's formats usually lead to larger passenger flow. Setting children's playground at dead ends is a good way to boost people's popularity, whether it's free or free.

In addition to the touch-screen guidance system, at the safe exit, Kade projected the children's favorite games to the walls by means of technology, not only to attract children, but also to improve the visibility and beauty of the shop, and to a certain extent, it can lengthen the length of stay time of customers.