Famous And Excellent Product Ye Guofu Talks About Retail Trade

Recently, at the tenth annual China online retail annual meeting, Ye Guofu, the global co founder and chief executive of Greater China, published a public speech on the theme of "physical retailing is dead!"

East in Guangzhou, in the face of more than 1000 people mockery Ma Yun sold fake goods, saying "a net sale of fake goods is very serious."

I was thinking, you blame others, you Jingdong is not fake too much? It is nothing more than a thief scolding another little secretly a little more, what is the difference in essence? I heard that Jingdong now 400 billion sales, in fact, only about 100000000000 are direct sales, and about 200000000000 are platform sales.

I used to buy Evian on the Jingdong. Now I tell you not to buy it, there is a fake.

What is more frightening, Ma Yun and Liu Qiang sell fake goods in the East, but also confidently say, "fake goods have nothing to do with me."

This is the most frightening place! I think there are not many people in China today who dare to say Ma and Liu Qiangdong, but I dare say this with Wang Jianlin (laughter).

Does Wang Jianlin's Wanda dare to sell fake products? Dare to sell immediately be sealed up, do I dare to sell fake products of my famous brand? Dare not! Only Jingdong and Tmall dare to sell!

I would like to talk about ourselves. There are many controversies over the past six months. Why are there so many debates? Why do we have so many controversies? We just grabbed other people's jobs, and the ten yuan stores that everyone looked down on, and 30 million people to buy my life. Today, many experts and scholars are talking about the "name creation mode". How many changes have taken place in this field? What did the competitor do with that 30 million? It bought 10 TV media, 100 print media and 1000 self media, and totally banned and made black products.

I tell you that these disputes were generated by the massive purchase of the media black design, but I find that Chinese consumers are very cute today, scolding and criticize, buying and buying, while scolding and buying, it does not affect our performance at all.

At that time, our performance was not affected, but increased rapidly.

This is a terrible place.

Why do so many controversies and achievements fail to rise or fall? That is, these controversies have raised our popularity nationwide. No one in the whole country did not know the name of "creating good products". After that, Wu Xiaobo, a famous financial writer, made an objective and truthful report from our experts and scholars on our famous products, which caused more repercussions. When Wu Xiaobo published the report on the truth of the famous products, the amount of reading broke through 20 million people in that month.

Behind the events of the name creation and excellent products, what is revealed in human nature? Today we say that a person is good, no one can listen in, say you are bad, say you are bad, say you are not good, there will be many people pay attention to you.

So, the media dispute us three problems, and I have not answered today, because they ask such wonderful and ridiculous questions that I really don't want to answer.

The first problem is that you are a Japanese brand. Why is your Chinese trademark earlier than Japanese trademark?

This is a very funny question. I don't know whether the quality of Chinese individual media is very poor or poorly loaded. Brand and trademark are two different things.

I am a Chinese, and I know that Chinese people like to rush the trade mark. In 2013, when I was with my partner Miyake Junya in Tokyo, Japan, in the two venture to set up a top quality product, I personally called my domestic partner to apply for the trademark immediately, and my Japanese partner had no awareness and preparation for trademark rush registration in his Japanese concept.

In China, the law stipulates who is the first person to register, and who uses it in Japan. I can do well with the brand and the enterprise. Trademark is a natural thing.

Later, a reporter said that your trademark ratio in China

Trademark registration is early, so you are a Chinese brand, not a Japanese brand.

I think this kind of problem is not general mental retardation.

The second question is, why do most of the products in your Japanese brand are made in China?

Many people still have such a misunderstanding: do Japanese brands have to sell Japanese made goods? Who told you that American brands must sell American goods and not sell products all over the world? Who told you that Japan's toilet lid is made in Japan? Apple phone is produced in the United States?

The third problem is that our shop has three thousand SKU, ten thousand products, and only one or two products are wrong in Japanese plation.

The editor in chief of a media told me that you have to give "bonus" to your opponent. Your competitor has found a person who knows many languages in Britain, Japan, Korea, France, and other countries, and knows thousands of different products and materials, and has been running around the world for more than 1000 shops. It took six months to pick out this problem, which is more patience and dedication.

I have not responded to these three questions until today. It is because of the controversy that the famous brand products are controversial.

I talked about the famous brand product. It's only two years ago. Our first store was opened in late 2013. In 2015, our sales volume was 5 billion, and it was estimated to be 10 billion in 2016.

Today

In such a bad situation, in less than two years, we have done 50 for about 10000000000 years, not to mention that in China, the global retail industry is a miracle.

And it has opened 1100 stores around the world, which is close to 1200 stores this month. This is a shop and a shop. It is located in the first class second place of shopping mall and commercial pedestrian street.

Are we not afraid of electricity suppliers? Why don't we do electricity providers? Today we look at how to create famous products.

Penetration

The main line of all values is the power of design.

As long as we can satisfy the function and the low price, we will be able to achieve any product. But today, this product is invalid. Today's products should not only meet the basic functions, but also be beautiful and cheap.

Apple phone is the most beautiful product in all our daily necessities. The Internet says that the value of your face must be high. How does this beautiful come from? It is designed.

The bigger the design can be the design of the system, the design of the business mode, or the design of the commercial product.

Today is an era of cross border robbery. You must dare to cross the border to rob.

As soon as I came out, I was scared to death, and I couldn't do any international travel immediately, because I could not compete with me.

So we have to rely on good products to speak, no good products can not do anything.

Our shop assistants will recommend Thailand tour when they cash in, which is Thailand tour opened by our group.

Many people asked me, "Why are you so cheap?" I told him, "look at the famous products."

Because we have developed the consumer habit of famous products, and we are doing this.

Others gave me a nickname that I am "a big bad guy in China's retail industry". I want to add a "big bad guy in China's tourism industry".

If you think about traveling, you will go there again and again. Why do many people in the past do not want to go abroad? It's too expensive. We went to Italy for 6 days, 5 nights, four star hotels and 4999 yuan. The price is very shocking! This is our competitive advantage.

So today, all 99% of the business models will be revolutionaries. Without revolution, you will not be able to survive.

The world is so big, the world view is not out of mind, it must be coming out. Everyone should go to the world for a walk. Thank you!