Exercise, Sport And Ball Games Bring Sporting Goods.

Starting in April 9th, the Hefei Chaohu round of the Convention has not yet been officially launched, and the resulting sports consumption has been ahead of schedule.

In recent years, sports consumption has developed rapidly.

Statistics show that from 2011 to 2014, the total output value of sports industry in our province increased by more than 30% a year, reaching 22 billion 171 million yuan by the end of 2014.

In the recently concluded "two sessions", Liu Peng, director general of the State Sports General Administration, said in the interview of the "minister channel" of the Great Hall of the people, the State Council will promulgate second national fitness programs, and the total scale of sports consumption in China will reach 1 trillion and 500 billion yuan by 2020.

Ms. Wang, who works in a public institution in Hefei, initially began to exercise in order to control her weight. Two years ago, she was fascinated by outdoor hiking. She left her footsteps from the city, to Chaohu and then to southern Anhui, and her love level was obvious.

"Last year, I took part in the tour around Chaohu, and walked for more than 3 hours, 18 kilometers.

This year, I signed up for a 40 kilometer journey. I hope I can persist.

In order to make the hiking more comfortable and protect the body better, Ms Wang did not spend money on sports equipment.

Miss Wang counted out an account for the reporters. A pair of professional running shoes needed seven hundred or eight hundred yuan. After a period of time, he needed to replace the new models. A running suit was also worth several hundred yuan, and there were accompanying water cups, backpacks and other equipment.

"These are only basic funds, and the high-end equipment of enthusiasts is even more expensive".

With the change of people's lifestyle and the increasing attention to sports, more and more consumers begin to buy sports equipment such as shoes and clothing, which bring huge business opportunities for related sporting goods.

The rush of running, riding and marathon is not only a fire.

Also let people see business opportunities in the event, some Internet entrepreneurs have taken the lead in aiming at this.

In March 17th, Lining released the 2015 financial report, showing that the annual income reached 7 billion 89 million yuan, an increase of 17% compared with 2014, and a net profit of 14 million yuan, of which nearly 50% of the growth in clothing and footwear business has been achieved. This is the first time that Lining has made profits since 2012.

In addition to Lining, other domestic sports brands also entered the warmer period.

In 2015, the revenue growth of 361 degrees reached 14.1% yuan, 4 billion 459 million yuan, net profit increased 30.2% to 518 million yuan, PEAK's turnover increased 9.4% to 3 billion 110 million yuan, net profit increased by 22.3% to 390 million yuan, XTEP's revenue grew 10.8% to 5 billion 295 million yuan last year, and net profit grew to 5 billion 295 million yuan.

The earnings report was even more eye-catching. In 2015, the company's operating income reached 11 billion 126 million yuan, an increase of 24.7% over the same period last year. This is the first time China's sporting goods enterprises have entered the "billion club" and its net profit has increased by about 20% to 2 billion 40 million yuan over the same period.

In July 2015, Ma Bing and four other small partners made an interactive riding software called "rode" in Hefei. Up to now, the number of users has reached 150 thousand.

"Sports itself is a particularly close business.

Ma Bing originally worked in a famous technology company in the province. He quit his job last year and began his career in the sports industry. "No matter whether the small white users or the senior users need to buy, buy equipment, coach, go to other places to ride and compete.

At present, the company has signed an investment agreement with a large domestic enterprise with great prospects.

"Wei"

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If you want to find someone to ride a big Shushan together, you need to publish a team information on App, and you will be seen by the same rider who is equipped with App. If you choose to join the team, you can ride Shushan together.

Moreover, the team can display the position of the team members after the formation of the team, and it can increase the safety of the riders and avoid falling behind.

"App" told reporters that in addition to having the traditional riding data recording function, Ma Bing also integrated the needs of team riding, personal training and friends circle sharing.

The "friends circle sharing" enables the riders to get a better understanding of the location and playground of the publisher, which can be directly commented or praised, making it easier for them to interact with each other.

In addition to riding App, there will be a lot of related App in search of the "ball" in the app store.

Mr. Zhou, who lives in the Hefei open area, loves football. He said that before playing football, he would not know where to play if he could not play the regular golf course.

"Now I have a ball game App on my cell phone, which makes it easier to play directly to the field and teammates.

Mr. Zhou opened his cell phone App and told reporters one side, "you can see where to kick" and "when to kick" on the screen. The operation process is similar to online booking hotel. A football field is selected to choose the match date, the number of participants, the half court or the whole venue in order to complete the order.

When App is unable to find an opponent, the team can match the teams with the same strength.

"Wei"

"Next, we also plan to develop App, which can solve the problem of fans' needs. On the other hand, it can also meet the embarrassment of" no one coming to the phone "by the operators, and meet the needs of mass sports consumption from the supply side.

Ma Bing said.