New CEO Of Marks&Spencer Rectified The Department, Reorganized The Women'S Clothing And Reduced The Price Again

High end chain stores should be the most difficult in the retail industry. Even the world's largest retail department store has released the news of declining performance, which, to a certain extent, has also stimulated competitors to invest in rectification.

Marks&Spencer Clothing sector Has been replaced for many times. Steve, the new CEO Rowe finally paid great attention to the problems in the women's wear department that always existed in the group.

It is reported that since M&S met with fierce criticism from investors in the financial report released two weeks ago, especially after the women's wear team, the new CEO began to prepare for the reorganization of the women's wear team. It is reported that in the early attack, there were big differences on the design style and pricing of M&S women's clothing.

Therefore, in this rectification, Marks&Spencer Marks&Spencer It was decided that it would be classified by category, not by brand. In addition, the Group also has a strong commitment to many of its brands, including Per Una, Indigo and other brands have reduced their prices. In order to adapt to the low prices of competitors, and at the same time, to re-establish a better consumer image for the brand among consumers.

At the same time, this restructuring will involve the transfer of about 200 people, but the Group promises not to design Layoff . If classified by category, this will mean that the business of the Group will be further refined. For example, the underwear brand will be responsible for the design and promotion of underwear, rather than the uniform design of the clothing department previously.