Newoman, A Newly Established Department Store In Tokyo, Does Not Take The Unusual Road.

NeWoman belongs to lumine department store, while the latter's parent company is JR East Japan Rail Corp. Therefore, lumine can occupy the best area around the major stations in Tokyo, and the highest turnover is in Shinjuku.

Shinjuku Station has a daily utilization of up to 3 million 600 thousand people, with an annual sales volume of about 1 trillion yen, of which about 5000 billion yen is located at Shinjuku East, about 400 billion yen at Xikou, and only 100 billion yen in Shinjuku south port.

That is to say, the south area is not a place where the market of department stores tends to be saturated.

In this case, lumine, Shinjuku Shinjuku and the newly opened NeWoman may still have opportunities for growth.

Xin Su station, New South Kou, erected a colorful "Shinjuku (Xin Su)" sign, which attracts many tourists to take photos with the world's largest tram station, and its opposite is the newly completed department store NeWoman.

NeWoman belongs to lumine department store, while the latter's parent company is JR East Japan Rail Corp. Therefore, lumine can occupy the best area around the major stations in Tokyo, and the highest turnover is in Shinjuku.

Shinjuku Station has a daily utilization of up to 3 million 600 thousand people, with an annual sales volume of about 1 trillion yen, of which about 500 billion yen is located in Shinjuku East, and 4000 yen billion yen in Xikou, and only 100 billion yen in Shinjuku south port.

That is to say, the south area is not a place where the market of department stores tends to be saturated.

In this case, lumine Shinjuku and the newly opened NeWoman may still have opportunities for growth.

The total area of NeWoman is about 7600, and the number of shops is 100. The first year's business target is 20 billion yen. You can compare the turnover of Japan's first three, Vietnam, the 2015, and the 265 billion 400 million yen.

Nevertheless, as far as the situation in Japan is concerned, there are not many super department stores that can achieve 100 billion yen in revenue, such as the three Yue Yi Dan, there are 11 in 2015.

The total number of shops that reach 20 billion yen is 79.

As the high-end department store, the value of goods is higher. It is reasonable to realize the income of 100 billion yen.

For NeWoman without a traditional luxury brand, the 200 yen billion yen is more like an ambition.

"We now have about 50 thousand consumer records per week, of which 20% are foreigners."

NeWoman's staff told the curiosity daily.

At the same time, NeWoman and lumine share membership cards, which can effectively guide the flow.

Its ambition may be related to the performance of lumine Shinjuku store: the target audience is 20 to 30 years old.

No luxury brand has been established. It has occupied three buildings by multi-dimensional brand. Last year, it achieved an increase of 4.1% yuan, and its revenue reached 47 billion 800 million yen. This is a very good achievement after the negative growth of the whole department store industry in Japan last year.

According to the information disclosed by NeWoman, their target groups are women who are 30 to 40 years of age with high quality of life.

We can take a look at what is special about this shopping mall. It may be of reference to the increasingly prosperous lifestyle brands and even their collection stores in China.

"I work near here. I heard that a new shopping mall was opened here.

I decided to see it after work, and I had coffee with my friends.

A female employee who drinks coffee at Garden House, who is on the four floor of NeWoman, says to curiosity daily.

"The scenery here is good, just like a big garden.

Garden House is a coffee shop that started in Kamakura.

It has 60 years of history, it initially wanted to become a coffee shop suitable for entertaining friends, but later it was loved by more and more people visiting Kamakura.

So, in March 25th, it opened its first branch in NeWoman, which is also the first step in the expansion strategy of Garden House.

The Garden House, located in NeWoman, is much larger than the original Kamakura store. It also occupies an excellent viewing terrace on the four floor of NeWoman NeWoman. The indoor and outdoor green look makes the real "Garden House" attract many consumers.

Located on the 6 floor, rosemary 's enjoyed the scenery of the six floor rooftop.

Rosemary 's is a popular coffee shop in New York. This time, NeWoman chose to be the first stop in Japan.

The interior decoration of this shop continues the New York style, and outdoor is the bustling street scene of Shinjuku.

In addition, it is worth mentioning that the seven floor of NeWoman has set up a private vegetable garden.

This open-air vegetable garden called soradofarm does not require you to prepare any agricultural tools and related knowledge, fertilize, grow seedlings and weed.

And all the cost of materials and the cost of consulting labor in farming activities are included in your lease.

April 1st to January 31st next year is the first October use period of soradofarm. You can choose three different vegetable fields, 3, 4, 7, the rent is 12 yen 10000 yen, 140 thousand yen, 180 thousand yen, and 8% consumption tax.

Shinjuku is one of the liveliest areas in Tokyo. About 364 million people visit the Shinjuku Station every day, where the offices of major companies are gathered, and thousands of Japanese office workers work here.

For those who are trapped in the office, it is probably a good idea for the working room to stop for NeWoman, go for a cup of coffee, and go to the top floor to inspect their small garden.

"It's quite different from other shopping malls, although I'm not familiar with many brands, but I still want to buy it."

A Chinese student who visits NeWoman alone is like this.

Indeed, there are about 80% of the shops in the NeWoman shop, which are not shops in Shinjuku.

In other words, NeWoman is a new consumer center in Shinjuku District, bringing new trends to this area.

As a consumer center without supermarkets and cosmetics floors, NeWoman has spent a lot of efforts in choosing to enter the brand.

The presence of these brands, along with the opening of NeWoman, has become a topic of social networking in Japan.

Let's take a look at fashion. NeWoman has assembled many.

This also makes it different from the general department store dominated by brand outlets.

Drawing Numbers is one of them.

The store was launched by Yamazaki Shu, focusing on "high style", and gathered experts from various fields of life to create a new shop with clothing, catering and exhibitions.

In the 2014 year of the year, it was reported by the media as a brand new format at the beginning of the Castle Peak in southern Tokyo. Since then, it has opened a shop in the high island house of the two son Yaochuan.

This is its third store, and it is the first time it has come to Shinjuku.

H.P France Inn is a buyer shop based on hats and bags.

"Our store will change its products once a month and replace it with a completely different brand.

This concept enables us to enjoy high popularity in Japan, too.

The shopkeeper of H.P France Inn told the curiosity daily.

As it says, H.P France Inn is a well known buyer's shop.

NeWoman also seems to hope that its good reputation will retain more consumers for it.

So its storefront is arranged next to the elevator on the two floor of NeWoman, which is a good location close to the information office.

Thanks to the consumer base of H.P France Inn in Japan, which belongs to H.P.F under the H.P France group, 98 Christopher chose NeWoman to start its second store outside New York.

Unlike H.P France Inn, Christopher focuses on collecting those little jewellery, which is located on the negative floor in NeWoman shops, where the daily traffic is not as good as that on the first floor.

Christopher's shop assistant told us that the shop now only has about 30 purchases per day.

As the first new shop in Japan, it will take a long time to get more publicity in the early stage.

"But we are not very worried about this. After all, this is in NeWoman, and there is also H.P France Inn."

In addition to these buyers, another attraction is those restaurants that are worth visiting.

From the New South Gate of Shinjuku Station, it directly corresponds to the two level of NeWoman, which plays a key role in directly introducing passenger flow.

The dining area on this floor is divided into two parts: hall inside the station and independent shops outside the station.

The hall in the station is mainly made up of bread, sushi, chocolate and so on, so that you can get out of the station without using credit cards, and there are also delicious food to choose from.

The size of each shop here is not very large. It takes the form of package and take away and does not set up shop seats.

Even these small shops, NeWoman has done a lot of work on the differentiation of products.

The hall introduced Michelin's two star chocolate BbyB from Belgium, which started in the 1923 year old shop, "the Kobe calf" (meat pie), and the dessert shop Lady Bear, established by the old natural flavor manufacturer.

Independent shops outside the station are mostly shops from overseas.

Janice Wong, which has won the title of best pastry teacher in Asia for two consecutive years, specially designed a special menu Kyoto garden (Kyoto Garden) for NeWoman's first store in Japan. Its classic masterpiece classis plum also has high popularity.

Japanese netizens commented, "like art."

As one of the few THREE

It brings new products to NeWoman.

These are some beauty capsules. They are divided into lifestyle parts, tied with skin care, and stand alone as a display stand.

"THREE's concept stores are few.

These lifestyle products will only be sold in Castle Peak flagship store, lumine Le Chi store and NeWoman store.

THREE shop clerk said so.

As I said before, Xin Nan Kou is not a busy place.

It is separated from an old viaduct in the south of lumine.

On the other side of the bridge is a crowded area of department stores, which is a fragmented retail store.

NeWoman JR, the parent company behind Japan, has created a new station, a way to integrate a bus hub and a commercial center to bring the bustling streets of Jia Zhou street.

It gathered all the scattered bus stops around Shinjuku Station and built the largest high-speed bus in Shinjuku.

And put the new pport infrastructure on the upper floor of NeWoman.

From here, you can take a high-speed bus from Shinjuku to the airport, or even take a long-distance bus to northeast Japan.

There is no doubt that this new hub will bring a lot of people to NeWoman.

As a result, compared with the relatively cold front Shinjuku old south mouth, today's Shinjuku new south mouth will naturally be popular.

JR, Japan and Japan try to build a new bus station and build a bus hub and a commercial center.

In fact, for the streets of Jia Zhou, which have been forgotten for a long time, such a loud noise is a bit late.