Is It A Trend Or An Alarmist Thing To Replace The Entity Stores?

Will it replace the physical store? "Is the hot topic discussed by the clothing industry in recent years.

Most people's view is that the electricity supplier will take away.

A part of the market has a certain impact on the entity store, but it can not be completely replaced.

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The reason is very simple, e-commerce shopping does not have the real sense of experience of physical store shopping.

After all, Ma Yun is so fierce that he can't go to Taobao to get a haircut.

However, the speed of e-commerce development is obvious to all, and the commercial value of e-commerce can not be underestimated.

Face

The impact of the physical store how to accept the fight? Under the boat can break through innovation?

Very simple, offline stores want to face "

When this foreign enemy is able to stand firm and achieve sustainable green development, they must work hard in two aspects: product development and sense of experience.

The president took charge of the whole process of fashion design.

Speaking of product research and development, GREE group has to be promoted by Dong Mingzhu.

GREE's core technology is GREE's slogan and GREE's business goal.

Since its inception, GREE Electric has been committed to technological innovation, taking the core technology of air conditioning as its foothold.

In technology research and development, GREE never set the threshold and how much investment it needed to make it the highest cost of technology input in China's air conditioning industry.

Perhaps women are naturally interested in research and development.

In addition to GREE's Dong Mingzhu, China

Ms. Wu Xiaoling, the president and founder of the women's clothing brand, also likes to research and develop.

For product development and innovation, in order to ensure that every new product is in style, version,

The application is in line with market demand.

In addition to having an excellent and professional design team, the company also works with European leading designers (companies) that represent fashion frontiers, and set up product research and development bases in Europe, Japan and South Korea, so as to continuously help the R & D and innovation of products.

As the steer of the enterprise and the founder of the brand, Ms. Wu Xiaoling has carefully and carefully examined every newly developed product.

She has attached great importance to the design of the new products. Besides making a series of related edition process, she also participated in the review work in person.

At present, Zhuo TSE is actively promoting product innovation and development, guided by the market, and guided by the adoption of new raw materials, new technologies, holistic and serialized fashion design.

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The product development and design must be based on a comprehensive understanding of the regional markets, which brings a lot of "homework" to Zhuo.

How to do this "homework" is a serious problem that enterprises need to think about.

Wu Xiaoling said that for the regional market "customized" product strategy to meet the requirements of distributors in various regions, meticulous marketing does bring great benefits to the brand in the market development, but behind these, there is also a series of pressures.

To this end, the company set up a commodity planning system, a very high degree of prediction of goods.

For example, how many kinds of funds should be developed in spring, summer, autumn and winter? How many hours should be developed, how many bands, when and when the accessories should be in place, when to go into storage, when to design, when to put into production and how to place orders, the whole system is organically connected in series, so as to ensure that the supply chain and production are fast catching up.

The company has always attached importance to innovation, original design and operational efficiency, focusing on shopping malls and cities with increasing middle class population and expanding e-commerce.

Consumers need more than clothing itself.

Therefore, Zhuo has done a lot of work in upholding originality, improving design and optimizing consumption experience, which has earned many loyal consumers.

"Sense of experience" to ensure an outstanding position

Facts have proved that the three words of "sense of experience" are the last line of defense in many commercial fields, but they are also the most unmatched cards.

Throughout the business field, the experience of consumption is relatively weak, almost all of them.

Kill it.

For example, telephone charges, tickets, tickets, because there is almost no sense of experience, we all choose to complete online.

In these areas, the sense of experience is not strong.

When the times came, they were the first to be swallowed up.

A few years ago, there was such a rumor about the women's wear shop that the arrival of the era of online shopping clothing would kill the entity.

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Indeed, many stores failed in previous years, but up to now, there are still many women's wear.

Staying alive and developing rapidly, for example, outstanding.

Because buying

It's a sense of experience. The electricity supplier can never replace your sense of shopping experience.

In Zhuo's view, no matter who the opponent is, as long as the "product development" and "sense of experience" are caught, the spring of the shop under the women's clothing line will come, and the sustainable development of the brand will no longer be an armchair strategist.