Home Textile Brand Reduction Is Rational Return To The Brand Regardless Of Grade.

Creating style labels is an important step for many other industry brands to determine their status, but the style is easy to establish, but it is difficult to stick to it.

At present, whether the price of home textile products has the possibility of accelerating the replacement frequency of consumers, Mr Meng replied: "the fundamental question of price is whether there is enough clear, low, medium and high brand positioning.

Earning 100 yuan and spending 10 yuan is the same as earning 1000 yuan for 100 yuan.

We can find the corresponding brand, and the price is not the only criterion for changing the frequency.

It is very normal for an industry to distribute high-grade brands, because the market is large and the demand is numerous, but in fact, the home textile Brand Company simply does not need to pursue what grades they want, as long as they pursue the price performance ratio of goods and the market price.

Admittedly, in the home textile industry, some enterprises can also take a low-grade route to seek breakthroughs, but can not abandon the brand management ideas.

In the home textile industry, low-end brands generally regard themselves as wholesalers, while the low-end clothing industry is called fast fashion brand.

The middle and low level is only a positioning strategy for different target customers, although UNIQLO, ZARA and H&M are targeted at popular brands (depending on the location of the brand in their own country).

The name is loud, the brand image is popular among the people.

The fundamental reason is that they operate on their own brand rather than a wholesale mentality.

In the interview, consumers said that the reason why they didn't stick to a brand was because they didn't see much difference between brands.

This is also the biggest problem for many enterprises to reflect the lack of characteristics and self.

Mr Meng said that there were too few originals in the industry, and few brands were refreshing.

"Many

All of them invest a lot of money and time in design, just to make their own characteristics, and many of our enterprises focus on copying, making a good brand or breaking through in the style and design of the source.

When it comes to distinctive product characteristics, the only thing that can be thought of in the industry is fuanna.

Over the years, Fu Anna home textile has always adhered to the big flower style, which is worthy of respect in the industry. This is typical representative of the style.

At the same time, Fuan will lose some customers while solidifying her style, but it also means cultivating a group of loyal customers and finding her own position in the industry.

However, not all characteristic brands can stick to the final and win the full hall.

In the past two years, the small and refreshing style of the "Lai Ya" home textiles has disappeared, but Shakespeare home textiles with the same style, with petty bourgeoisie and small group tone, has been hinted that many people in the industry have become a "bright future".

Just like an industry insider, it is not enough to have distinctive features. First, we must learn to survive when we want to make brand characteristics. Secondly, we should resist loneliness and learn to persist.