2016CBME China Baby Pregnancy Industry Survey Report Released

CBME China baby show,

Exhibition (the brand of CBME CBME) has recently released the "2016 CBME survey report on China's pregnancy and baby industry" (hereinafter referred to as "report").

A total of 4210 questionnaires were collected, including

There are 1416 dealers, 1300 agents and 1494 retailers.

90% of respondents were business owners or business management.

The survey results showed that:

76% of the enterprises expected growth, 54% of the enterprises expected to grow by more than 20%, and retailers had a daily average of 80 yuan, less than half of the Japanese drugstore 64.1%.

Only 16.8% of the brands whose profits are more than expected are only 3%. Compared with the previous year, the sales of mother and infant channel accounted for more than 50% of the total sales of the brand of 3% 40.1%.

Industrial growth in 2016 is better than in 2015.

In 2015, 48% of pregnant and infant enterprises increased by more than 20% in real terms, and 69% of the enterprises' sales increased to varying degrees. The proportion of two was slightly lower than that in 2014 years, but the growth rate in 2016 was obviously better than that in 2015. 76% of the enterprises expected growth, and 54% of the enterprises expected to grow by more than 20%.

Returning to the essence, branding pays more attention to quality and consumer demand.

In 2016, 56.6% of the brands thought that they need to pay more attention to quality and consumer demand, ranking first in the development trend of brands. The second and third places are: new brands will continue to emerge, and more focus on market segmentation.

This shows that in the fierce competition, brand dealers are returning to the essence, focusing on quality and consumer demand.

Mother infant channel is still the preferred channel of brand management.

The survey shows that 40.1% of the brand's mother and child channel sales account for more than 50% of the total sales, a slight decline of 6.9% compared with the previous year, but it is still the preferred channel for the brand operators. 77.3% of the brands also indicate that more maternal and child channel cooperation will be opened up.

Agents take on more brand promotion responsibilities and pform to service type.

More than 1 and half of the agents in the survey indicated that the choice of brand cooperation would be more prudent.

It is worth noting that 48.4% of respondents believe that agents will undertake more brand promotion responsibilities in 2016 and pform into service oriented ones. Meanwhile, 41.3% of respondents also believe that the survival space of agents who do not change will be further compressed.

The average daily sales of retailers are less than half of that of Japanese cosmetics stores.

In 2016, 72% of the overwhelming majority of retailers felt that the need to enhance and enhance consumer experience and services far exceeded the trend of other retailers.

In the context of Japan's physical retail boom, the report points out for the first time that there is still a long way to go for the average daily efficiency of the retail stores for pregnant and infant children, even less than half of the Japanese drugstore.

In retailer store sales status and future planning, 50% of retailers account for the largest share of milk powder sales, while children's clothing, children's shoes and cotton products rank among the most desirable stores in the future.

Online and offline links are more closely linked, but the profitability of the electricity supplier is not optimistic.

In e-commerce, 64.1% of respondents believe that online and offline connections are more closely related. 58.6% of respondents believe that the competition of e-commerce platform is also increasing, and the survival of the fittest is increasing.

The survey also shows that the profitability of e-commerce is not optimistic. Among brands, e-commerce accounts for more than 16.8% of the profit and 3% down compared with the previous year.